MIRA INFORM REPORT

 

 

Report No. :

354457

Report Date :

14.12.2015

           

IDENTIFICATION DETAILS

 

Name :

MOGAE MEDIA PRIVATE LIMITED (w.e.f. 21.07.2010)

 

 

Formerly Known As :

MOGAE - MCM COMMUNICATIONS PRIVATE LIMITED

 

 

Registered Office :

1803, B Wing, Lady Ratan Tower, Worli, Mumbai – 400018, Maharashtra

Tel. No.:

91-22-24952666

 

 

Country :

India

 

 

Financials (as on) :

31.03.2015

 

 

Date of Incorporation :

30.08.2008

 

 

Com. Reg. No.:

11-182927

 

 

Capital Investment / Paid-up Capital :

Rs. 25.688 Million

 

 

CIN No.:

[Company Identification No.]

U22219MH2008PTC182927

 

 

IEC No.:

Not Applicable [As claimed by Company management the company does not Export and Import]

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM34740G

 

 

PAN No.:

[Permanent Account No.]

AAFCM6413M

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Providing services such as Media Planning and Advertising Inventory Sales on the various advertisement platforms. (Confirmed by Management)

 

 

No. of Employees :

100 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (50)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually Correct

 

 

Litigation :

Clear 

 

 

Comments :

Subject was incorporated in the year 2008 having satisfactory track.

 

For the FY, the company has achieved decent sales turnover marked by satisfactory profitability margin. It has been successful in wiping off its previous year loss.

 

Operational performance has improved as compared to previous year.

 

However, reported unfavorable gap between trade payables and receivables.

 

The company possesses decent net worth base marked by zero debt balance sheet and adequate cash accruals.

 

Trade relations are fair. Business is active. Payments are usually correct.

 

The company can be considered for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

EXTERNAL AGENCY RATING

 

NOT AVAILABLE

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2015.

 

 

INFORMATION PARTED BY (GENERAL DETAILS)

 

Name :

Mr. Shiva Bangera

Designation :

Account Executive

Contact No.:

91-22-24952666

Date :

10.12.2015

 

 

LOCATIONS

 

Registered Office :

1803, B Wing, Lady Ratan Tower, Worli, Mumbai – 400018, Maharashtra, India

Tel. No.:                              

91-22-24952666

Mobile No.:

91-7718846007 (Ms. Leena)

Fax No.:

Not Available

E-Mail :

tanya@goyalmail.com

mghia@rediffmail.com

Website :

http://www.mogaemedia.com

Location:

Rented

Locality:

Residential

 

 

Gurgaon Office :

The House of Mogae, 112, Udyog Vihar, Phase IV, Gurgaon – 122015, Haryana, India

Tel. No.:

91-124-4197533/ 4297666

Fax No.:

91-124-4297600

E-Mail :

chintan.katare@mogae.com

 

 

Mumbai Office :

1401, Lodha Supremus, Near Geeta Talkies, Worli Naka, Mumbai, Maharashtra, India

Tel. No.:

91-22-24948929

E-Mail :

leena.sharma@mogae.com

 

 

Bangalore Office :

No.22, Ashton Woods, Bellandur, Bangalore - 560103, Karnataka, India

E-Mail :

lloyd.joseph@mogae.com

 

 

DIRECTORS

 

AS ON 26.09.2014

 

Name :

Mrs. Renuka Ramnath

Designation :

Director

Address :

D-4701/2, Floor: 47, Ashok Tower, 63/74, Dr. S. S. Rao Marg, Parel, Mumbai - 400012, Maharashtra, India

Date of Birth/Age :

14.09.1961

Date of Appointment :

15.01.2013

DIN No.:

00147182

 

 

Name :

Mr. Sandeep Goyal

Designation :

Director

Address :

2202-B, Lady Ratan Towers, Dr. E. Moses Road, Worli, Mumbai - 400018, Maharashtra, India

Date of Birth/Age :

05.12.1962

Date of Appointment :

15.01.2013

DIN No.:

00667819

 

 

Name :

Mr. Vijay Kumar

Designation :

Director

Address :

B-3/42, Safderjung Enclave, New Delhi -110029, India

Date of Birth/Age :

24.08.1952

Date of Appointment :

15.01.2013

DIN No.:

01264590

 

 

Name :

Mr. Sandeep Shamlal Goyal

Designation :

Whole-time director

Address :

2202 B, Lady Ratan Towers, Off Dr. E. Moses Road, Worli, Mumbai - 400018, Maharashtra, India

Date of Appointment :

15.01.2013

DIN No.:

02140122

 

 

Name :

Tanya Sandeep Goyal

Designation :

Director

Address :

Flat No 2202 B, Lady Ratan Towers, Off Dr. E. Moses Road, Worli, Mumbai - 400018, Maharashtra, India

Date of Birth/Age :

03.12.1962

Date of Appointment :

29.09.2011

DIN No.:

02140147

 

KEY EXECUTIVES

 

Name :

Mr. Shiva Bangera

Designation :

Account Executive

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 31.03.2015

 

Names of Shareholders

No. of Shares

 

Sandeep Goyal

552121

Tanya Goyal

552121

Mogae Consultants Private Limited, India

547122

Multiples Private Equity Fund I Limited, India

683022

Multiples Private Equity Fund, India

234402

 

 

Total

 

2568788

 

 

AS ON 26.09.2014

 

Equity Share Breakup

Percentage of Holding

Category

 

Venture Capital

35.72

Bodies corporate

21.30

Directors or relatives of directors

42.98

 

 

Total

 

100.00

 

 

 

BUSINESS DETAILS

 

Line of Business :

Providing services such as Media Planning and Advertising Inventory Sales on the various advertisement platforms. (Confirmed by Management)

 

 

Brand Names :

--

 

 

Agencies Held :

--

 

 

Exports :

--

 

 

Imports :

--

 

 

Terms :

 

Selling :

Cash, L/C and Credit

 

 

Purchasing :

Cash, L/C and Credit

 

 

PRODUCTION STATUS: NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Reference:

Not Divulged

Name of the Person (Designation):

Not Divulged

Contact Number:

Not Divulged

Since how long known:

Not Divulged

Maximum limit dealt:

Not Divulged

Experience:

Not Divulged

Remark

Not Divulged

 

 

Customers :

End Users

 

Reference:

Not Divulged

Name of the Person (Designation):

Not Divulged

Contact Number:

Not Divulged

Since how long known:

Not Divulged

Maximum limit dealt:

Not Divulged

Experience:

Not Divulged

Remark

Not Divulged

 

 

No. of Employees :

100 (Approximately)

 

 

Bankers :

Bank Name:

HDFC Bank Limited

Branch:

Worli, Mumbai, Maharashtra, India

Person Name (with Designation):

Not Divulged

Contact Number:

Not Divulged

Name of Account Holder:

Not Divulged

Account Number:

Not Divulged

Account Since (Date/ Year of A/c Opening):

Not Divulged

Average Balance Maintained (Optional):

Not Divulged

Credit Facilities Enjoyed (CC/OD/Term Loan):

Not Divulged

Account Operation:

Not Divulged

Remarks:

Not Divulged

 

Auditors :

 

Name :

S.V. Ghatalia and Associates LLP

Chartered Accountants

Address :

Golf View Corporate Tower-B, Sector - 42, Sector Road, Gurgaon – 122002, Haryana, India

Income-tax PAN of auditor or auditor's firm :

AACFS6921Q

 

 

Memberships :

--

 

 

Collaborators :

--

 

 

Associates/Subsidiaries :

·         Multiples Private Equity Fund I Limited

·         Tango Mediatech Private Limited

 

 

CAPITAL STRUCTURE

 

AS ON 31.03.2015

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

3,000,000

Equity Shares

Rs. 10/- each

Rs. 30.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

2,568,788

Equity Shares

Rs. 10/- each

Rs. 25.688 Million

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2015

31.03.2014

31.03.2013

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

25.688

25.688

25.688

(b) Reserves & Surplus

328.377

320.473

338.875

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

354.065

346.161

364.563

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) Long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

1.705

1.247

0.860

Total Non-current Liabilities (3)

1.705

1.247

0.860

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

0.000

0.000

0.000

(b) Trade payables

272.561

132.769

58.766

(c) Other current liabilities

20.955

22.073

16.244

(d) Short-term provisions

4.080

3.319

4.458

Total Current Liabilities (4)

297.596

158.161

79.468

 

 

 

 

TOTAL

653.366

505.569

444.891

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

12.732

7.582

1.705

(ii) Intangible Assets

0.000

0.000

0.000

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

0.000

0.000

0.000

(d)  Long-term Loan and Advances

0.000

0.000

0.000

(e) Other Non-current assets

0.000

0.000

0.400

Total Non-Current Assets

12.732

7.582

2.105

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

395.944

375.850

372.668

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

175.176

89.392

53.826

(d) Cash and cash equivalents

27.188

7.726

7.884

(e) Short-term loans and advances

29.986

17.888

8.311

(f) Other current assets

12.340

7.131

0.097

Total Current Assets

640.634

497.987

442.786

 

 

 

 

TOTAL

653.366

505.569

444.891

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2015

31.03.2014

31.03.2013

 

SALES

 

 

 

 

 

Revenue from Operations

127.248

71.294

 

 

Other Income

20.905

21.664

 

 

 

TOTAL                                    

148.153

92.958

39.958

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Employees benefits expense

74.177

63.868

0.000

 

 

Other expenses

62.099

45.758

0.000

 

 

TOTAL                                    

136.276

109.626

72.307

 

 

 

 

 

 

PROFIT/ (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION

11.877

(16.668)

(32.349)

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                    

3.764

1.734

0.580

 

 

 

 

 

 

PROFIT/ (LOSS)  BEFORE TAX

8.113

(18.402)

(32.929)

 

 

 

 

 

Less

TAX                                                                 

0.000

0.000

1.124

 

 

 

 

 

 

PROFIT/ (LOSS)  AFTER TAX

8.113

(18.402)

(34.053)

 

 

 

 

 

 

Earnings/ (Loss) Per Share (Rs.)

3.16

(7.16)

(13.26)

 

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

 

Particulars

 

31.03.2015

31.03.2014

31.03.2013

Current Maturities of Long term debt

NA

NA

NA

 

 

 

 

Cash Generated from Operations

37.019

(4.266)

NA

 

 

 

 

Net Cash Flow from used in Operating Activities

27.764

(10.145)

NA

 

 

KEY RATIOS

 

 

PARTICULARS

 

 

31.03.2015

31.03.2014

31.03.2013

Net Profit Margin

(PAT / Sales)

(%)

6.38

(25.81)

(85.22)

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

1.24

(3.64)

(7.40)

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.02

(0.05)

(0.09)

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

0.00

0.00

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

2.15

3.15

5.57

 


 

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2013

31.03.2014

31.03.2015

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Share Capital

25.688

25.688

25.688

Reserves & Surplus

338.875

320.473

328.377

Money received against share warrants

0.000

0.000

0.000

Share Application money pending allotment

0.000

0.000

0.000

Net worth

364.563

346.161

354.065

 

 

 

 

Long-term borrowings

0.000

0.000

0.000

Short term borrowings

0.000

0.000

0.000

Total borrowings

0.000

0.000

0.000

Debt/Equity ratio

0.000

0.000

0.000

 

 

 


 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2013

31.03.2014

31.03.2015

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Total Income

39.958

92.958

148.153

 

 

132.639

59.376

 

 

 


 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2013

31.03.2014

31.03.2015

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Total Income

39.958

92.958

148.153

Profit/ (Loss)

(34.053)

(18.402)

8.113

 

(85.22%)

(19.80%)

5.48%

 

 


 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check list by info agents

Available in Report

(Yes/No)

1

Year of establishment

Yes

2

Constitution of the entity -Incorporation details

Yes

3

Locality of the entity

Yes

4

Premises details

No

5

Buyer visit details

--

6

Contact numbers

Yes

7

Name of the person contacted

Yes

8

Designation of contact person

Yes

9

Promoter’s background

Yes

10

Date of Birth of Proprietor / Partners / Directors

Yes

11

Pan Card No. of Proprietor / Partners

No

12

Voter Id Card No. of Proprietor / Partners

No

13

Type of business

Yes

14

Line of Business

Yes

15

Export/import details (if applicable)

No

16

No. of employees

Yes

17

Details of sister concerns

Yes

18

Major suppliers

No

19

Major customers

No

20

Banking Details

Yes

21

Banking facility details

No

22

Conduct of the banking account

--

23

Financials, if provided

Yes

24

Capital in the business

Yes

25

Last accounts filed at ROC, if applicable

Yes

26

Turnover of firm for last three years

Yes

27

Reasons for variation <> 20%

--

28

Estimation for coming financial year

No

29

Profitability for last three years

Yes

30

Major shareholders, if available

Yes

31

External Agency Rating, if available

No

32

Litigations that the firm/promoter involved in

--

33

Market information

--

34

Payments terms

Yes

35

Negative Reporting by Auditors in the Annual Report

No

 


 

INDEX OF CHARGES: NO CHARGES EXIST FOR COMPANY

 

 

HIGHLIGHTS OF THE PERFORMANCE

 

The profit after tax of the company for the year ended 31st march, 2015 is Rs. 8.112 Million as compared to loss of Rs. 18.402 Million for the previous year.

 

 

FIXED ASSETS:

 

·         Furniture and Fixtures

·         Computers and Handsets

·         Office Equipment

·         Leasehold Improvement

 

 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

 

Unit

Indian Rupees

US Dollar

1

Rs.66.79

UK Pound

1

Rs.101.10

Euro

1

Rs.73.10

 

 

INFORMATION DETAILS

 

Information Gathered by :

DIP

 

 

Analysis Done by :

AMR

 

 

Report Prepared by :

ARC

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

6

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

6

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

7

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

50

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.