MIRA INFORM REPORT

Report No. :	355916
Report Date :	29.12.2015

IDENTIFICATION DETAILS

Name :	EBRANDZ SOLUTIONS PRIVATE LIMITED
Registered Office :	Unit No. 8, Ground Floor, Italian Compound, Mulund Link Road, Goregaon (East), Mumbai-400063, Maharashtra
Tel. No.:	91-22-40038811/ 40038812/ 40038813
Country :	India
Financials (as on) :	31.03.2015
Date of Incorporation :	21.02.2013
Com. Reg. No.:	11-240662
Capital Investment / Paid-up Capital :	Rs. 0.150 Million
CIN No.: [Company Identification No.]	U72900MH2013PTC240662
IEC No.:	Not Divulged
TAN No.: [Tax Deduction & Collection Account No.]	MUME09457A
PAN No.: [Permanent Account No.]	AADCE3087H
Legal Form :	Private Limited Liability Company
Line of Business :	Providing search engine optimization, software as a service, social media marketing, pay per click marketing, online and digital marketing, software development, web designing, web development, knowledge process outsourcing, hardware design and development and related services. (Registered Activity)
No. of Employees :	Not Available

RATING & COMMENTS

MIRA’s Rating :

Ba (45)

RATING		STATUS	PROPOSED CREDIT LINE
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory

Maximum Credit Limit :	USD 37000
Status :	Satisfactory
Payment Behaviour :	Usually Correct
Litigation :	Clear
Comments :	Subject is an established company having satisfactory tarck. For the financial year ended 2015, the company has healthy scale of operations marked by top line growth of 15.4% along with profitability margin of 4.2%. The company has comfortable financial position, low debt levels along with favourable gap between trade payables and receivables. Further, it has strong search engine marketing clients. Some of them are ICICI Bank, Jet Airways, Calvin Klein, ItZ Cash, Indiabulls. Trade relations are fair. Business is active. Payments are usually correct. In view of aforesaid, the company can be considered for business dealings at usual trade terms and conditions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List – March 31, 2015

Country Name	Previous Rating (31.12.2014)	Current Rating (31.03.2015)
India	A1	A1

Risk Category	ECGC Classification
Insignificant	A1
Low	A2
Moderate	B1
High	B2
Very High	C1
Restricted	C2
Off-credit	D

EXTERNAL AGENCY RATING

NOT AVAILABLE

RBI DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2015.

LOCATIONS

Registered/ Head Office :	Unit No. 8, Ground Floor, Italian Compound, Mulund Link Road, Goregaon (East), Mumbai-400063, Maharashtra, India
Tel. No.:	91-22-40038811/ 40038812/ 40038813
Fax No.:	91-22-28771334
E-Mail :	milind.mody@gmail.com sales@ebrandz.com
Website :	http://ebrandz.in

DIRECTORS

AS ON 30.09.2014

Name :	Mr. Milind Kaushik Mody
Designation :	Director
Address :	904, Rudraksha Building, Nariman Road, Opposite Nariman Tower, Mumbai- 400057, Maharashtra, India
Date of Birth/Age :	09.09.1980
Qualification :	Bachelor of Science
Experience :	13 Years
Date of Appointment :	21.02.2013
PAN No.:	AIXPM1575H
DIN No.:	06482389
Name :	Mr. Forum Prasanna Mody
Designation :	Director
Address :	803, 8th Floor, Rudraksh Building, Opposite Nariman Tower, Nariman Road, Vile Parle (East), Mumbai-400057, Maharashtra, India
Date of Birth/Age :	05.03.1986
Date of Appointment :	21.02.2013
PAN No.:	ASEPM9157E
DIN No.:	06483753
Name :	Mr. Kaushik Ramanlal Mody
Designation :	Director
Address :	803, 8th Floor, Rudraksh Building, Opposite Nariman Tower, Nariman Road, Vile Parle (East), Mumbai-400057, Maharashtra, India
Date of Birth/Age :	21.02.1948
Date of Appointment :	21.02.2013
PAN No.:	ABMPM5209N
DIN No.:	06483615
Name :	Mr. Madhavi Kaushik Mody
Designation :	Director
Address :	803,8th Floor,Rudraksh Building, Opposite Nariman Tower, Nariman Road, Vile Parle (East), Mumbai-400057, Maharashtra, India
Date of Birth/Age :	09.12.1955
Date of Appointment :	21.02.2013
PAN No.:	AJOPM9213G
DIN No.:	06483935
Name :	Ms. Pooja Milind Mody
Designation :	Director
Address :	803, 8th Floor, Rudraksh Building, Opposite Nariman Tower, Nariman Road, Vile Parle (East), Mumbai-400057, Maharashtra, India
Date of Birth/Age :	02.11.1983
Date of Appointment :	21.02.2013
PAN No.:	ASEPM8698N
DIN No.:	06482916
Name :	Mr. Prasanna Kaushik Mody
Designation :	Director
Address :	803,8th Floor,Rudraksh Building, Opposite Nariman Tower, Nariman Road, Vile Parle (East), Mumbai-400057, Maharashtra, India
Date of Birth/Age :	05.03.1986
Qualification :	Bachelor of Engineering-Computers
Experience :	10 Years
Date of Appointment :	10.07.2013
PAN No.:	ASEPMP157E
DIN No.:	06630007

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

AS ON 30.09.2014

Names of Shareholders	No. of Shares
Milind Kaushik Mody	2500
Kaushik Ramanlal Mody	2500
Madhavi Kaushik Mody	2500
Pooja Milind Mody	2500
Forum Prasanna Mody	2500
Prasanna Kaushik Mody	2500
Total	15000

AS ON 30.09.2014

Equity Share Breakup	Percentage of Holding
Category
Directors or relatives of directors	100.00
Total	100.00

BUSINESS DETAILS

Line of Business :	Providing search engine optimization, software as a service, social media marketing, pay per click marketing, online and digital marketing, software development, web designing, web development, knowledge process outsourcing, hardware design and development and related services. (Registered Activity)
Brand Names :	--
Agencies Held :	--
Exports :	Not Available
Imports :	Not Available
Terms :	Not Available

PRODUCTION STATUS: NOT AVAILABLE

GENERAL INFORMATION

Suppliers :

Reference:	Not Available
Name of the Person (Designation):	Not Available
Contact Number:	Not Available
Since how long known:	Not Available
Maximum limit dealt:	Not Available
Experience:	Not Available
Remark	Not Available

· Consystent infotech (Private) Limited

· Spine Technologies Private limited

· Syscon Infaway Private limited

· Aplava online services Private limited

· Ronex Information and Systems

Customers :

Reference:	Not Available
Name of the Person (Designation):	Not Available
Contact Number:	Not Available
Since how long known:	Not Available
Maximum limit dealt:	Not Available
Experience:	Not Available
Remark	Not Available

· Citibank

· Tata Indicom

· Jet Airways

· Calvin Klein

· Firstsource

No. of Employees :

Not Available

Bankers :

Bank Name:	Not Available
Branch:	Not Available
Person Name (with Designation):	Not Available
Contact Number:	Not Available
Name of Account Holder:	Not Available
Account Number:	Not Available
Account Since (Date/ Year of A/c Opening):	Not Available
Average Balance Maintained (Optional):	Not Available
Credit Facilities Enjoyed (CC/OD/Term Loan):	Not Available
Account Operation:	Not Available
Remarks:	Not Available

· Axis Bank Limited

· ICICI Bank Limited

Auditors :

Name :

M. S. Kulkarni and Associates

Chartered Accountants

Address :

4 Rama Apartments 2nd Floor Daji Ramchandra Road, Opposite Pawar Industrial Estate, Thane-400601, Maharashtra, India

Income-tax PAN of auditor or auditor's firm :

ABEPK0629G

Memberships :

--

Collaborators :

--

Associates/Subsidiaries :

Not Available

CAPITAL STRUCTURE

AS ON 31.03.2015

Authorised Capital :

No. of Shares	Type	Value	Amount
20,000	Equity Shares	Rs. 10/- each	Rs. 0.200 Million

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
15,000	Equity Shares	Rs. 10/- each	Rs. 0.150 Million

FINANCIAL DATA

[all figures are in Rupees Million]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS	31.03.2015	31.03.2014	31.03.2013
I. EQUITY AND LIABILITIES
(1)Shareholders' Funds
(a) Share Capital	0.150	0.150	0.150
(b) Reserves & Surplus	12.822	6.333	(0.155)
(c) Money received against share warrants	0.000	0.000	0.000
(2) Share Application money pending allotment	0.000	0.000	0.000
Total Shareholders’ Funds (1) + (2)	12.972	6.483	(0.005)
(3) Non-Current Liabilities
(a) Long-term borrowings	0.199	17.650	15.000
(b) Deferred tax liabilities (Net)	0.000	0.266	0.000
(c) Other long term liabilities	0.000	0.000	0.000
(d) long-term provisions	0.000	0.000	0.000
Total Non-current Liabilities (3)	0.199	17.916	15.000
(4) Current Liabilities
(a) Short term borrowings	0.000	0.000	0.000
(b) Trade payables	0.111	6.640	0.269
(c) Other current liabilities	2.431	2.231	0.065
(d) Short-term provisions	4.546	2.659	0.000
Total Current Liabilities (4)	7.088	11.530	0.334
TOTAL	20.259	35.929	15.329
II. ASSETS
(1) Non-current assets
(a) Fixed Assets
(i) Tangible assets	8.922	7.532	0.863
(ii) Intangible Assets	0.000	0.000	0.000
(iii) Capital work-in-progress	0.000	0.000	0.000
(iv) Intangible assets under development	0.000	0.000	0.000
(b) Non-current Investments	0.000	0.000	0.000
(c) Deferred tax assets (net)	0.847	0.000	0.000
(d) Long-term Loan and Advances	0.000	0.000	0.000
(e) Other Non-current assets	2.865	2.791	0.000
Total Non-Current Assets	12.634	10.323	0.863
(2) Current assets
(a) Current investments	0.000	0.000	0.000
(b) Inventories	0.000	0.000	0.000
(c) Trade receivables	0.896	0.877	0.000
(d) Cash and cash equivalents	3.092	19.467	14.466
(e) Short-term loans and advances	0.577	1.750	0.000
(f) Other current assets	3.060	3.512	0.000
Total Current Assets	7.625	25.606	14.466
TOTAL	20.259	35.929	15.329

PROFIT & LOSS ACCOUNT

	PARTICULARS		31.03.2015	31.03.2014	31.03.2013
	SALES
		Revenue from Operations	152.503	132.023	0.000
		Other Income	0.242	0.296	0.001
		TOTAL	152.745	132.319	0.001
Less	EXPENSES
		Employees benefits expense	121.373	106.198	0.000
		Other expenses	13.979	13.486	0.131
		TOTAL	135.352	119.684	0.131
	PROFIT/ (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION		17.393	12.635	(0.130)
Less	FINANCIAL EXPENSES		0.000	0.000	0.000
	PROFIT/ (LOSS) BEFORE TAX,DEPRECIATION AND AMORTISATION		17.393	12.635	(0.130)
Less/ Add	DEPRECIATION/ AMORTISATION		7.463	3.179	0.000
	EXTRAORDINARY ITEMS		0.024	0.000	0.000
	PROFIT/ (LOSS) BEFORE TAX		9.906	9.456	(0.130)
Less	TAX		3.434	2.925	0.000
	PROFIT/ (LOSS) AFTER TAX		6.472	6.531	(0.130)
	Earnings/ (Loss) Per Share (Rs.)
	Basic		431.47	435.39	(8.66)
	Diluted		431.47	435.39	(8.66)

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

Particulars	31.03.2015	31.03.2014	31.03.2013
Current Maturities of Long term debt	NA	NA	NA
Cash Generated from Operations	NA	NA	NA
Net cash flow from / (used in) operating activities	10.478	16.719	NA

KEY RATIOS

PARTICULARS		31.03.2015	31.03.2014	31.03.2013
Net Profit Margin (PAT / Sales)	(%)	4.24	4.95	0.00
Operating Profit Margin (PBDIT/Sales)	(%)	11.41	9.57	0.00
Return on Total Assets (PBT/Total Assets}	(%)	51.03	26.32	(0.85)
Return on Investment (ROI) (PBT/Networth)		0.76	1.46	26.00
Debt Equity Ratio (Total Debt/Networth)		0.02	2.72	(3000.00)
Current Ratio (Current Asset/Current Liability)		1.08	2.22	43.31

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

DEBT EQUITY RATIO

Particular	31.03.2013	31.03.2014	31.03.2015
	(Rs. In Million)	(Rs. In Million)	(Rs. In Million)
Share Capital	0.150	0.150	0.150
Reserves & Surplus	(0.155)	6.333	12.822
Money received against share warrants	0.000	0.000	0.000
Share Application money pending allotment	0.000	0.000	0.000
Net worth	(0.005)	6.483	12.972
Long-term borrowings	15.000	17.650	0.199
Short term borrowings	0.000	0.000	0.000
Total borrowings	15.000	17.650	0.199
Debt/Equity ratio	(3,000.000)	2.723	0.015

YEAR-ON-YEAR GROWTH

Year on Year Growth	31.03.2013	31.03.2014	31.03.2015
	(Rs. In Million)	(Rs. In Million)	(Rs. In Million)
Sales	0.000	132.023	152.503
			15.512

NET PROFIT MARGIN

Net Profit Margin	31.03.2013	31.03.2014	31.03.2015
	(Rs. In Million)	(Rs. In Million)	(Rs. In Million)
Sales	0.000	132.023	152.503
Profit	(0.130)	6.531	6.472
		4.95%	4.24%

LOCAL AGENCY FURTHER INFORMATION

Sr. No.	Check list by info agents	Available in Report (Yes/No)
1	Year of establishment	Yes
2	Constitution of the entity -Incorporation details	Yes
3	Locality of the entity	Yes
4	Premises details	No
5	Buyer visit details	--
6	Contact numbers	Yes
7	Name of the person contacted	Yes
8	Designation of contact person	Yes
9	Promoter’s background	Yes
10	Date of Birth of Proprietor / Partners / Directors	Yes
11	Pan Card No. of Proprietor / Partners	Yes
12	Voter Id Card No. of Proprietor / Partners	No
13	Type of business	Yes
14	Line of Business	Yes
15	Export/import details (if applicable)	No
16	No. of employees	No
17	Details of sister concerns	Yes
18	Major suppliers	Yes
19	Major customers	Yes
20	Banking Details	Yes
21	Banking facility details	No
22	Conduct of the banking account	--
23	Financials, if provided	Yes
24	Capital in the business	Yes
25	Last accounts filed at ROC, if applicable	Yes
26	Turnover of firm for last three years	Yes
27	Reasons for variation <> 20%	--
28	Estimation for coming financial year	No
29	Profitability for last three years	Yes
30	Major shareholders, if available	Yes
31	External Agency Rating, if available	No
32	Litigations that the firm/promoter involved in	--
33	Market information	--
34	Payments terms	No
35	Negative Reporting by Auditors in the Annual Report	No

INDEX OF CHARGES: NO CHARGES EXIST FOR COMPANY

UNSECURED LOANS

PARTICULARS	31.03.2015 (Rs. In Million)	31.03.2014 (Rs. In Million)
LONG-TERM BORROWINGS
Loan from Directors	0.199	17.650
Total	0.199	17.650

FIXED ASSETS:

Tangible Assets

· Plant and Equipment

· Furniture and Fixtures

· Vehicles

· Office Equipment

· Computer Equipments

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs. 66.14
UK Pound	1	Rs. 98.69
Euro	1	Rs. 72.55

INFORMATION DETAILS

Analysis Done by :	TRI
Report Prepared by :	IND

SCORE & RATING EXPLANATIONS

SCORE FACTORS	RANGE	POINTS
HISTORY	1~10	5
PAID-UP CAPITAL	1~10	5
OPERATING SCALE	1~10	5
FINANCIAL CONDITION
--BUSINESS SCALE	1~10	5
--PROFITABILIRY	1~10	5
--LIQUIDITY	1~10	5
--LEVERAGE	1~10	5
--RESERVES	1~10	5
--CREDIT LINES	1~10	5
--MARGINS	-5~5	--
DEMERIT POINTS
--BANK CHARGES	YES/NO	NO
--LITIGATION	YES/NO	NO
--OTHER ADVERSE INFORMATION	YES/NO	NO
MERIT POINTS
--SOLE DISTRIBUTORSHIP	YES/NO	NO
--EXPORT ACTIVITIES	YES/NO	NO
--AFFILIATION	YES/NO	NO
--LISTED	YES/NO	NO
--OTHER MERIT FACTORS	YES/NO	YES
DEFAULTER
--RBI	YES/NO	NO
--EPF	YES/NO	NO
TOTAL		45

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.