MIRA INFORM REPORT

 

 

Report No. :

307268

Report Date :

18.02.2015

 

IDENTIFICATION DETAILS

 

Name :

HERMA  LTD.

 

 

Registered Office :

8/F., Intercontinental Plaza, 94 Granville Road, Tsimshatsui East, Kowloon

 

 

Country :

Hong Kong

 

 

Date of Incorporation :

12.01.1988

 

 

Com. Reg. No.:

11712286

 

 

Legal Form :

Private Limited Company

 

 

Line of Business :

Subject is buying agent.

 

 

No. of Employee :

30

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

No complaints

 

 

Litigation :

Clear

 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – December 31, 2014

 

Country Name

Previous Rating

(30.09.2014)

Current Rating

(31.12.2014)

Hong Kong

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 

 

HONG KONG - ECONOMIC OVERVIEW

 

Hong Kong has a free market economy, highly dependent on international trade and finance - the value of goods and services trade, including the sizable share of re-exports, is about four times GDP. Hong Kong has no tariffs on imported goods, and it levies excise duties on only four commodities, whether imported or produced locally: hard alcohol, tobacco, hydrocarbon oil, and methyl alcohol. There are no quotas or dumping laws. Hong Kong's open economy left it exposed to the global economic slowdown that began in 2008. Although increasing integration with China, through trade, tourism, and financial links, helped it to make an initial recovery more quickly than many observers anticipated, its continued reliance on foreign trade and investment leaves it vulnerable to renewed global financial market volatility or a slowdown in the global economy. The Hong Kong government is promoting the Special Administrative Region (SAR) as the site for Chinese renminbi (RMB) internationalization. Hong Kong residents are allowed to establish RMB-denominated savings accounts; RMB-denominated corporate and Chinese government bonds have been issued in Hong Kong; and RMB trade settlement is allowed. The territory far exceeded the RMB conversion quota set by Beijing for trade settlements in 2010 due to the growth of earnings from exports to the mainland. RMB deposits grew to roughly 12% of total system deposits in Hong Kong by the end of 2013. The government is pursuing efforts to introduce additional use of RMB in Hong Kong financial markets and is seeking to expand the RMB quota. The mainland has long been Hong Kong's largest trading partner, accounting for about half of Hong Kong's total trade by value. Hong Kong's natural resources are limited, and food and raw materials must be imported. As a result of China's easing of travel restrictions, the number of mainland tourists to the territory has surged from 4.5 million in 2001 to 34.9 million in 2012, outnumbering visitors from all other countries combined. Hong Kong has also established itself as the premier stock market for Chinese firms seeking to list abroad. In 2012 mainland Chinese companies constituted about 46.6% of the firms listed on the Hong Kong Stock Exchange and accounted for about 57.4% of the Exchange's market capitalization. During the past decade, as Hong Kong's manufacturing industry moved to the mainland, its service industry has grown rapidly. Credit expansion and tight housing supply conditions have caused Hong Kong property prices to rise rapidly; consumer prices increased by more than 4% in 2013. Lower and middle income segments of the population are increasingly unable to afford adequate housing. Hong Kong continues to link its currency closely to the US dollar, maintaining an arrangement established in 1983. In 2013, Hong Kong and China signed new agreements under the Closer Economic Partnership Agreement, adopted in 2003 to forge closer ties between Hong Kong and the mainland. The new measures, effective from January 2014, cover services and trade facilitation, and will improve access to the mainland's service sector for Hong Kong-based companies.

 

Source : CIA

 

Company name and address

 

HERMA  LTD.

 

ADDRESS :            8/F., Intercontinental Plaza, 94 Granville Road, Tsimshatsui East, Kowloon, Hong Kong.

 

PHONE:                  852-2739 0128

 

FAX:                       852-2723 2070

 

E-MAIL:                  karoltong@herma.com.hk

 

 

MANAGEMENT

 

General Manager:  Mr. Koenraad Santens

 

 

SUMMARY

 

                         Incorporated on:  12th January, 1988.

 

                         Organization:  Private Limited Company.

 

                         Issued Share Capital:  HK$20.00

 

                         Business Category:    Buying Agent.

 

                         Employees:  30.

 

                         Main Dealing Banker:        Credit Suisse First Boston, Hong Kong Branch.

 

                         Banking Relation:  Satisfactory.

 

 

ADDRESS

 

      Registered Head Office:-

8/F., Intercontinental Plaza, 94 Granville Road, Tsimshatsui East, Kowloon, Hong Kong.

 

      China Offices:-

Guangzhou, Xiamen & Shanghai

 

      Overseas Office:-

Bangkok, Thailand.

 

      Holding Company:-

Maus Freres S.A.

                                    1211 Geneve, 1, Case Postale 1880, Switzerland.

 

Associated Companies:-

Manor AG, Switzerland.

Manor Import, Switzerland.

Haushalt AG,. Switzerland.

 

 

BUSINESS REGISTRATION NUMBER

 

11712286

 

 

COMPANY FILE NUMBER

 

0207832

 

 

MANAGEMENT

 

General Manager:  Mr. Koenraad Santens

 

 

ISSUED SHARE CAPITAL

 

HK$20.00

 

 

SHAREHOLDERS

 

(As per registry dated 12-01-2014)

Name

 

No. of shares

Maus Freres S.A.

1211 Geneve, 1, Case Postale 1880, Switzerland.

 

1

Didier MAUS

 

1

 

 

––

 

Total:

2

==

 

 

DIRECTORS

 

(As per registry dated 12-01-2014)

Name

(Nationality)

 

Address

Thierry HALFF

142 Route de Gy, 1251 Gy, Switzerland.

 

Didier MAUS

473, route d’Hermance, CH-1248 Hermance, Switzerland.

 

 

SECRETARY

 

(As per registry dated 12-01-2014)

Name

Address

Co. No.

Stevensec Ltd.

4/F., 5/F. & Room 1602, 16/F., Central Tower, 28 Queen’s Road Central, Hong Kong.

0879348

 

 

HISTORY

 

The subject was incorporated on 12th January, 1988 as a private limited liability company under the Hong Kong Companies Ordinance.

Apart from these, neither material change nor amendment has been ever traced and noted.

 


 

OPERATIONS

 

                         Activities:     Buying Agent.

 

                         Lines:   General merchandise for department stores including men’s fashion, ladies’ fashion, kids fashion, lingerie items, accessories, toys, and household products, etc.

 

                         Employees:   30.

 

                         Commodities Imported:      Mainly bought from China, Thailand, other Asian countries, etc.

 

                         Markets:    Switzerland, other European countries, etc.

 

                         Terms/Sales:  L/C, T/T, etc.

 

                         Terms/Buying:  As per contracted.

 

 

FINANCIAL INFORMATION

 

                         Issued Share Capital: HK$20.00

 

                         Profit or Loss:    Business is profitable.

 

                         Condition:    Keeping in an active manner.

 

                         Facilities:    Making rather actgive use of general banking facilities.

 

                         Payment:  Regularly met.

 

                         Commercial Morality:  Satisfactory.

 

                         Banker:  Credit Suisse First Boston, Hong Kong Branch.

 

                         Standing:  Good.

 


GENERAL

 

Herma Ltd. [Herma], a swiss-based company, was incorporated in Hong Kong on 12th January, 1988.

It is the buying office of some of the large European department stores.  Herma is affiliated with a number of department stores and trading houses in Switzerland.  It has a strong network of suppliers in the Asian Region.  Since its incorporation, it is sourcing all kinds of general merchandises all over Asia. It has set up offices in Guangzhou, Xiamen SEZ, Shanghai of China and Bangkok of Thailand.  It is carrying the following products: Suits & Jackets – Men’s, Suits & Jackets – Women’s, Blouses, Coats, Jeans, Dresses & Skirts, Shirts, Cardigan, Sweater & Pullover, Knitted Garments, Tee & Sweat Shirts, Underwear – Men’s, Underwear – Women’s, Underwear – Children’s, Nightwear & Pyjamas, Sport Suits, Swimwear, Gloves - Ski, Belts (Fashion), Dress Gloves (Knitted), Socks, Scarves, Shoes - Leather, Shoes - Imitation Leather, Handbag - Leather & Suede (Fashion), Handbag - Plastic , PVC (Fashion), Handbag – Textile, Non-Embroidered (Fashion), Travel Bags & Luggage, Briefcase - Leather (Include stroller), Umbrella, Basketball, Badminton Racket, Camping & Picnic Equipment, Fitness Equipment, Bicycle & Tricycle (Include scooters), Educational Toys - Electronic, Educational Toys - Non-Electronic, Games & Toys - Electronic, Games & Toys - Non-Electronic, Toys - Plastic, Spring Wound, Inflatable Toys, Soft Toys, Toys, Others, Watches, Cookware, Kitchen Utensils - Misc., Tableware - Porcelain / Ceramic / Stone (Include cup, bowl & dish), Mirror - Household, Bathroom Accessories (Include 5 set organiser), Furniture - Knockdown, Western Style (Do it yourself), Furniture - Outdoor, Vase - Porcelain, Candles, Stationery, Shower Massager, Skin Care Product (Including Cosmetics & Perfumes), Lamps, Imitation / Costume Jewellery (Including necklace, ear-ring), Sunglasses, Pillow Case / Bed Sheet - Embroidered, Cushion - Embroidered, Towel, Christmas Decorations, Easter Products, Halloween Items, etc.

Herma acts as buying office for a number of Swiss firms including Manor AG and Haushalt AG, etc.

Today, Herma’s holding company Maus Frères SA is run with the same astute business flair of the enterprise’s founders.  Succeeding generations of Maus and Nordmann heirs have parlayed the chain’s modest beginnings into a conglomerate of well-known retail brands and store chains in Switzerland and worldwide.

The founders of Maus Frères SA are Leon Nordmann Emest and Henri Maus.  The fourth generation of Maus is Didier Maus who is the CEO of Maus Frères SA.  He is also one of the directors of the subject.

The subject’s associated company Manor AG is a Swiss department store chain with its headquarters in Basel.  With an estimated market share of 60%, Manor is Switzerland’s biggest department-store chain.  The Manor Group extends to the 64 Manor stores employing some 10,600 personnel, and the Athleticum sports goods chain.  The Group, which is owned by Geneva-based Maus Frères SA, generated total sales of CHF 3 billion in 2013.  Manor is positioned in the medium price segment.

The business of Herma is active.  History in Hong Kong is over 27 years.  Annual sales turnover is significant.  Business is profitable.

On the whole, consider it good for normal business engagements.

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.62.20

UK Pound

1

Rs.95.99

Euro

1

Rs.71.00

 

INFORMATION DETAILS

 

Analysis Done by :

KAR

 

 

Report Prepared by :

ASH

 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.