MIRA INFORM REPORT

Report No. :	301886
Report Date :	09.01.2015

IDENTIFICATION DETAILS

Name :	CERATELLE MARKETING LIMITED
Registered Office :	20 Mansel Drive Warkworth Auckland 0618
Country :	New Zealand
Date of Incorporation :	26.06.2006
Com. Reg. No.:	1833366
Legal Form :	Private Limited Liability Company
Line of Business :	Importer and Distributor of Home Ware.
No. of Employee :	Less than 10

RATING & COMMENTS

MIRA’s Rating :

B

RATING		STATUS	PROPOSED CREDIT LINE
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small

Status :	Moderate
Payment Behaviour :	No complaints
Litigation :	Clear

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List – September 30, 2014

Country Name	Previous Rating (30.06.2014)	Current Rating (30.09.2014)
New Zealand	A1	A1

Risk Category	ECGC Classification
Insignificant	A1
Low	A2
Moderate	B1
High	B2
Very High	C1
Restricted	C2
Off-credit	D

NEW ZEALAND ECONOMIC OVERVIEW

Over the past 20 years the government has transformed New Zealand from an agrarian economy dependent on concessionary British market access to a more industrialized, free market economy that can compete globally. This dynamic growth has boosted real incomes - but left behind some at the bottom of the ladder - and broadened and deepened the technological capabilities of the industrial sector. Per capita income rose for ten consecutive years until 2007 in purchasing power parity terms, but fell in 2008-09. Debt-driven consumer spending drove robust growth in the first half of the decade, helping fuel a large balance of payments deficit that posed a challenge for economic managers. Inflationary pressures caused the central bank to raise its key rate steadily from January 2004 until it was among the highest in the OECD in 2007-08; international capital inflows attracted to the high rates further strengthened the currency and housing market, however, aggravating the current account deficit. The economy fell into recession before the start of the global financial crisis and contracted for five consecutive quarters in 2008-09. In line with global peers, the central bank cut interest rates aggressively and the government developed fiscal stimulus measures. The economy pulled out of recession late in 2009, and achieved 2-3% per year growth in 2010-13. Nevertheless, key trade sectors remain vulnerable to weak external demand. The government plans to raise productivity growth and develop infrastructure, while reining in government spending.

Source : CIA

IDENTIFICATION

Given
Subject name:	Ceratelle Marketing
Address:	20 Mansel Drive
Town:	Warkworth
State/province:	Auckland
Zip/postal code:	0910
Country:	New Zealand
Verified
Subject name:	CERATELLE MARKETING LIMITED
Address:	20 Mansel Drive
Town:	Warkworth
State/province:	Auckland
Zip/postal code:	0618
Country:	New Zealand
Telephone:	+64 (9) 4222026
Email:	sales@ceratelle.co.nz
Website:	www.ceratellemarketing.co.nz (Under construction)
EXECUTIVE SUMMARY
Date registered:	26-06-2006
Legal form:	Private Limited Liability Company
Main activities:	Importer and distributor of home ware.
Employees:	Less than 10
REGISTRY DATA
Key Facts
Date registered:	26-06-2006
Legal form:	Private Limited Liability Company
Registration no:	1833366
Registry auth.	Registrar of Companies
Other reg.:	NZBN: 9429034026229
Registry status:	Live/Active
LEGAL FILINGS
Bankruptcy filings:	None
Court judgements:	None
Tax liens:	None
Other:	None
MANAGEMENT & STAFF
Key Managers
Name:	Brendon James Brodie
Job title:	Director
Name:	Laughton d'Arcy Brodie
Job title:	Director
Name:	Mark Robin Brodie
Job title:	Director
Name:	Timothy Scott Brodie
Job title:	Director
Staff
No of employees	Less than 10
BOARD OF DIRECTORS / OTHER APPOINTMENTS
Appointments
Name:	Brendon James Brodie
Board function:	Director
Address:	87 Mckinney Road, Rd 1 Warkworth, 0981 New Zealand
Name:	Laughton d'Arcy Brodie
Board function:	Director
Address:	109 Sandspit Road, Rd 2 Warkworth, 0982 New Zealand
Name:	Mark Robin Brodie
Board function:	Director
Address:	7 Thompson Road, Rd 1 Warkworth, 0981 New Zealand
Name:	Timothy Scott Brodie
Board function:	Director
Address:	65 Blue Gum Drive Warkworth Warkworth, 0910 New Zealand
SHARE CAPITAL
Composition
No. of shares:	1,000 shares
Shareholders/Owners
How Listed	Full List
Composition
Name:	Timothy Scott Brodie
No. of shares:	250 shares
% of shares:	25%
Address:	65 Blue Gum Drive Warkworth, 0910 New Zealand
Name:	Mark Robin Brodie
No. of shares:	250 shares
% of shares:	25%
Address:	7 Thompson Road, Rd 1 Warkworth, 0981 New Zealand
Name:	Brendon James Brodie
No. of shares:	250 shares
% of shares:	25%
Address:	87 Mckinney Road, Rd 1 Warkworth, 0981 New Zealand
Name:	Laughton d'Arcy Brodie
No. of shares:	250 shares
% of shares:	25%
Address:	109 Sandspit Road, Rd 2 Warkworth, 0982 New Zealand
CORPORATE AFFILIATIONS
Comments	None reported.
BANKING & FINANCING
Charges & Mortgages	Time of Registration: 18-Dec-2012 08:40 Debtor Name: CERATELLE MARKETING LIMITED Financing Statement Registration No: F859XC078GV0H989/C0001 Incorporation No: 1833366 City/Town: WARKWORTH Collateral Type: Goods - Other Time of Registration: 06-May-2014 12:24 Debtor Name: CERATELLE MARKETING Financing Statement Registration No: FH4RH1NT58947855 City/Town: WARKWORTH Collateral Type: Goods - Other Time of Registration: 07-Oct-2014 15:37 Debtor Name: CERATELLE MARKETING Financing Statement Registration No: F50W362W04Y9R174/C0001 City/Town: WARKWORTH Collateral Type: All Present And After Acquired Personal Property Time of Registration: 07-Oct-2014 15:37 Debtor Name: CERATELLE MARKETING Financing Statement Registration No: FJ783PP570J9M428/C0001 City/Town: WARKWORTH Collateral Type: Intangibles
FINANCIAL ACCOUNTS
Description
Required to file:	No
Source:	N/A
Comments	The Subject's financial statements were not available in the course of our investigation and respondents contacted at the Company were not prepared to release such documents.
OPERATIONS & HISTORY
Activities
Full description:	The Subject is engaged in importing and distributing of home ware and other related products.
Sales
Local:	Yes
Export:	Australia and the Pacific Islands.
PROPERTY & ASSETS
Premises	The Subject principally operates from premises located at the heading address, consisting of a warehouse and administrative offices.
PAYMENTS
Purchase Terms
Local:	Cash Credits 14-30 days
Imports:	L/Cs Credits 30 days net
Sales Terms
Local:	Cash Credits 14-30 days
Exports:	L/Cs Credits 30 days net
Debt Collections / Judgements	No negative information was found.
Payment Experience
Payment behaviour:	As trade references were not supplied, the Subject's payment track record history CANNOT BE ACCURATELY DETERMINED, but payments are believed to be PROMPT.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.62.97
UK Pound	1	Rs.94.97
Euro	1	Rs.74.43

INFORMATION DETAILS

Analysis Done by :	RAS
Report Prepared by :	ANK

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.