MIRA INFORM REPORT

 

 

Report No. :

303036

Report Date :

14.01.2015

 

IDENTIFICATION DETAILS

 

Name :

BRAND ALLIANCE LIMITED

 

 

Formerly Known As :

·         ARENA IMPORTS LIMITED

·         HANNAFORD AND HILLS LIMITED

 

 

Registered Office :

Alliance House Honywood Business Park, Honywood Basildon Essex SS14 3HW

 

 

Country :

United Kingdom

 

 

Financials (as on) :

31.12.2013

 

 

Date of Incorporation :

03.10.2008

 

 

Com. Reg. No.:

06714552

 

 

Legal Form :

Private Limited with Share Capital

 

 

Line of Business :

Wholesale of Textiles

 

 

No. of Employees :

Not Available

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

 

Status :

Moderate

 

 

Payment Behaviour :

Slow but correct

 

 

Litigation :

Clear

 

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List – September 30, 2014

 

Country Name

Previous Rating

(30.06.2014)

Current Rating

(30.09.2014)

United Kingdom

A1

A1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low

 

A2

Moderate

 

B1

High

 

B2

Very High

 

C1

Restricted

 

C2

Off-credit

 

D

 


 

UNITED KINGDOM - ECONOMIC OVERVIEW

 

The UK, a leading trading power and financial center, is the third largest economy in Europe after Germany and France. Over the past two decades, the government has greatly reduced public ownership. Agriculture is intensive, highly mechanized, and efficient by European standards, producing about 60% of food needs with less than 2% of the labor force. The UK has large coal, natural gas, and oil resources, but its oil and natural gas reserves are declining and the UK became a net importer of energy in 2005. Services, particularly banking, insurance, and business services, are key drivers of British GDP growth. Manufacturing, meanwhile, has declined in importance but still accounts for about 10% of economic output. After emerging from recession in 1992, Britain's economy enjoyed the longest period of expansion on record during which time growth outpaced most of Western Europe. In 2008, however, the global financial crisis hit the economy particularly hard, due to the importance of its financial sector. Falling home prices, high consumer debt, and the global economic slowdown compounded Britain's economic problems, pushing the economy into recession in the latter half of 2008 and prompting the then BROWN (Labour) government to implement a number of measures to stimulate the economy and stabilize the financial markets; these included nationalizing parts of the banking system, temporarily cutting taxes, suspending public sector borrowing rules, and moving forward public spending on capital projects. Facing burgeoning public deficits and debt levels, in 2010 the CAMERON-led coalition government (between Conservatives and Liberal Democrats) initiated a five-year austerity program, which aimed to lower London's budget deficit from about 11% of GDP in 2010 to nearly 1% by 2015. In November 2011, Chancellor of the Exchequer George OSBORNE announced additional austerity measures through 2017 largely due to the euro-zone debt crisis. The CAMERON government raised the value added tax from 17.5% to 20% in 2011. It has pledged to reduce the corporation tax rate to 21% by 2014. The Bank of England (BoE) implemented an asset purchase program of £375 billion (approximately $605 billion) as of December 2013. During times of economic crisis, the BoE coordinates interest rate moves with the European Central Bank, but Britain remains outside the European Economic and Monetary Union (EMU). In 2012, weak consumer spending and subdued business investment weighed on the economy, however, in 2013 GDP grew 1.4%, accelerating unexpectedly in the second half of the year because of greater consumer spending and a recovering housing market. The budget deficit is falling but remains high at nearly 7% and public debt has continued to increase.

 

Source : CIA


Company Identification

 

BRAND ALLIANCE LIMITED

Telephone

0844 493 5454

ALLIANCE HOUSE

Fax

-

HONYWOOD BUSINESS PARK, HONYWOOD

Website

-

BASILDON ESSEX

 

 

SS14 3HW, UNITED KINGDOM

 

 

 

Company Number

06714552

Status

Active - Accounts Filed

Foundation

03/10/2008

VAT No.:

N/A

 

 

Main Indices

 

Comments

No exact match CCJs are recorded against the company. Net Worth increased by 999.9% during the latest trading period. A 336.5% growth in Total Assets occurred during the latest trading period. The company saw an increase in their Cash Balance of 507.6% during the latest trading period. The movement in accumulated earnings would indicate that the company made a profit after tax and other appropriations, including dividends. There is insufficient data to indicate a change in this company’s percentage of sales. There is insufficient data to indicate a change in this company’s pre-tax profit. The company is exempt from audit. No recent changes in directorship are recorded. The company is not part of a group. The company was established over 6 years ago.

 

 

Basic Information

 

LEGAL FORM

Private limited with Share Capital

 

FOUNDATION

03/10/2008

 

COMPANY NO.

06714552

 

PREVIOUS NAMES

 

Date of Change             Previous Name

07/07/2009                    ARENA IMPORTS LIMITED

24/04/2009                    HANNAFORD AND HILLS LIMITED

 

 

SHAREHOLDERS

 

Name

Currency

Number of

Share type

Nominal value

 

shares

 

MR ADAM AARONS

GBP

2

ORDINARY

1

MR KIRK HANNAFORD

GBP

19

ORDINARY

1

MR SIMON HILLS

GBP

19

ORDINARY

1

Total Share Capital

 

 

 

GBP 40

 

MANAGEMENT

 

Directors

Name

Address:

Date of

Nationality

Appointment

 

birth

 

date

Mr Simon Hills

198 Ingrave Road, Brentwood, Essex

03/03/1974

British

03/10/2008

 

CM13 2AG

 

Mr Kirk Hannaford

71 Pound Lane, Bowers Gifford, Essex

15/06/1967

British

03/10/2008

 

SS132HN

 

Mr Adam Aarons

1 Leamington Road, Hockley, Essex

06/09/1973

British

01/07/2009

 

SS5 5HH

 

 

Company Secretary

Name

Address:

Appointment

 

 

date

Mr Kirk Hannaford

71 Pound Lane, Bowers Gifford, EssexSS13 2HN

03/10/2008

 

 

OTHER KNOWN ADDRESSES

Alliance House, Honywood Business Park, Honywood Road, Basildon, Essex SS14 3HW

 

 

Business activities

 

Main Activity

SIC03   Wholesale of textiles

SIC07   Wholesale of textiles

 

 

Economic data

 

Turnover and employees

 

Date of

Accounts

Turnover

Employees

31/12/2011

Not Stated

Not Stated

31/12/2012

Not Stated

Not Stated

31/12/2013

Not Stated

Not Stated

 

 

Supplementary Data

 

EVENTS

Company History

Date

Action

18/05/2010

New Accounts Filed

12/10/2010

Annual Returns

29/07/2011

Change in Reg. Office

29/07/2011

Change of Company Postcode

28/10/2011

New Accounts Filed

18/11/2011

Annual Returns

03/10/2012

New Accounts Filed

23/10/2012

Annual Returns

28/09/2013

New Accounts Filed

11/10/2013

Annual Returns

27/09/2014

New Accounts Filed

08/10/2014

Annual Returns

 

MORTGAGES

 

Charge created

01/07/2009

Charge registered

14/07/2009

Status

OUTSTANDING

Entitled person

BRAND ALLIANCE LIMITED (IN ADMINISTRATION) ACTING THROUGH ITS ADMIN- ISTRATORS

Secured amount

ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY FORMERLY KNOWN AS ARENA IMPORTS LIMITED TO THE CHARGEE UNDER THE TERMSOF THE AFOREMENTIONED INSTRUMENT CREATING OR EVIDENCING THE CHARGE

Mortgage detail

FIXED AND FLOATING CHARGE OVER THE UNDERTAKING AND ALL PROPERTY AND ASSETS PRESENT AND FUTURE, INCLUDING GOODWILL, BOOKDEBTS, UN- CALLED CAPITAL, BUILDINGS, FIXTURES, FIXED PLANT AND MACHINERY SEE IM- AGEFOR FULL DETAILS

 

 

Charge created

28/05/2010

Charge registered

10/06/2010

Status

OUTSTANDING

Entitled person

BARCLAYS BANK PLC

Secured amount

ALL MONIES DUE OR TO BECOME DUE FROM THE COMPANY TO THE CHARGEE ON ANY ACCOUNT WHATSOEVER

Mortgage detail

FIXED AND FLOATING CHARGE OVER THE UNDERTAKING AND ALL PROPERTY AND ASSETS PRESENT AND FUTURE, INCLUDING GOODWILL, BOOKDEBTS, UN- CALLED CAPITAL, BUILDINGS, FIXTURES, FIXED PLANT AND MACHINERY

 

 

COUNTY COURT JUDGMENTS (CCJS)

 

There are no County Court Judgments listed against this company

 

 

Accounts

 

PROFIT AND LOSS

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

 

52

52

52

52

 

GBP

GBP

GBP

GBP

 

Group: No

Group: No

Group: No

Group: No

Turnover

0

0

0

0

Export

-

-

-

-

Cost of Sales

-

-

-

-

Gross Profit

-

-

-

-

Wages And Salaries

0

0

0

0

Directors Emoluments

-

-

-

-

Operating Profit

-

-

-

-

Depreciation

23,529

36,215

30,535

18,583

Audit Fees

0

0

0

0

Interests Payments

-

-

-

-

Pre Tax Profit

0

0

0

0

Taxation

-

-

-

-

Profit After Tax

-

-

-

-

Dividends Payable

-

-

-

-

Retained Profit

-

-

-

-

 

 

BALANCE SHEET

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

 

52

52

52

52

 

GBP

GBP

GBP

GBP

 

Group: No

Group: No

Group: No

Group: No

Tangible Assets

27,843

46,834

74,572

36,252

Intangible Assets

17,576

55,562

93,547

131,533

Total Fixed Assets

45,419

102,396

168,119

167,785

Stock

139,878

41,254

1,500

1,500

Trade Debtors

3,100,347

640,898

688,982

1,479,436

Cash

492,229

81,007

435,116

148,001

Other Debtors

0

0

0

0

Miscellaneous Current Assets

0

0

0

0

Total Current Assets

3,732,454

763,159

1,125,598

1,628,937

Trade Creditors

3,609,393

801,763

915,352

1,285,726

Bank Loans and Overdraft

0

0

0

0

Other Short Term Finance

0

0

0

0

Miscellaneous Current Liabilities

0

0

0

0

Total Current Liabilities

3,609,393

801,763

915,352

1,285,726

Bank Loans and Overdrafts LTL

0

0

286,253

400,921

Other Long Term Finance

0

0

0

0

Total Long Term Liabilities

0

0

286,253

400,921

 

 

CAPITAL & RESERVES

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

 

52

52

52

52

 

GBP

GBP

GBP

GBP

 

Group: No

Group: No

Group: No

Group: No

Called Up Share Capital

40

40

40

40

P and L Account Reserve

168,440

63,752

92,072

110,035

Revaluation Reserve

0

0

0

0

Sundry Reserves

0

0

0

0

Shareholders Funds

168,480

63,792

92,112

110,075

 

 

OTHER FINANCIAL ITEMS

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

 

52

52

52

52

 

GBP

GBP

GBP

GBP

 

Group: No

Group: No

Group: No

Group: No

Net Worth

150,904

8,230

-1,435

-21,458

Working Capital

123,061

-38,604

210,246

343,211

Total Assets

3,777,873

865,555

1,293,717

1,796,722

Total Liabilities

3,609,393

801,763

1,201,605

1,686,647

Net Assets

168,480

63,792

92,112

110,075

 

 

CASH FLOW

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

 

52

52

52

52

 

GBP

GBP

GBP

GBP

 

Group: No

Group: No

Group: No

Group: No

Net Cash Flow from Operations

0

0

0

0

Net Cash Flow before Financing

0

0

0

0

Net Cash Flow from Financing

0

0

0

0

Increase in Cash

411,222

-354,109

287,115

-37,966

 

 

MISCELLANEOUS

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

 

52

52

52

52

 

GBP

GBP

GBP

GBP

 

Group: No

Group: No

Group: No

Group: No

Capital Employed

168,480

63,792

378,365

510,996

 

 

FINANCIAL RATIOS

 

 

31/12/2013

31/12/2012

31/12/2011

31/12/2010

Pre Tax Profit Margin

0.0%

0.0%

0.0%

0.0%

Current Ration

1.03

0.95

1.23

1.27

Sales or Networking Capital

0.00

0.00

0.00

0.00

Gearing

0.00 %

0.00 %

310.77%

364.23 %

Equity

4.48 %

7.88 %

7.67 %

6.61 %

Creditor Days

0.00

0.00

0.00

0.00

Debtor Days

0.00

0.00

0.00

0.00

Liquidity or Acid test

0.99

0.90

1.22

1.26

Return on Capital Employed

0.0%

0.0%

0.0%

0.0%

Return on Total Assets Employed

0.0%

0.0%

0.0%

0.0%

Current Debt Ratio

21.42%

12.56%

9.93 %

11.68 %

Total Debt Ratio

21.42%

12.56%

13.04%

15.32%

Stock Turnover Ratio

0.0%

0.0%

0.0%

0.0%

Return on Net Assets Employed

0.0%

0.0%

0.0%

0.0%

 

 

Remarks

 

Only abbreviated financial statement has been filed. In 2013 Post Appropriation profit amounted to GBP 104,688 (2012 Loss GBP 28,320). The general financial position seems to be in order and good reserves are being built up. Remains to be seen how it further performed in 2014. We have been unable to interview anyone from this company to confirm up to date details.

 

Activity: Fashion consultants

 

Trading Address: Unit 1, Honywood Business Park, Honywood Road, Basildon, Essex SS14 3HW

 

Branches: None

 

Employees: Few staff

 

Bank: Barclays Bank PLC

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.62.10

UK Pound

1

Rs.94.10

Euro

1

Rs.73.42

 

INFORMATION DETAILS

 

Analysis Done by :

RAS

 

 

Report Prepared by :

NIT

 

               

RATING EXPLANATIONS

 

RATING

STATUS

PROPOSED CREDIT LINE

 

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

 

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

 

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

 

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

 

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

 

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

 

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

Credit not recommended

 

--

NB

New Business

--

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.