|
Report No. : |
330108 |
|
Report Date : |
03.07.2015 |
IDENTIFICATION DETAILS
|
Name : |
CERA SANITARYWARE LIMITED |
|
|
|
|
Registered
Office : |
9, GIDC Industrial Estate, Kadi, District Mehsana -
382715, Gujarat |
|
Tel. No.: |
91-2764-242329 |
|
|
|
|
Country : |
India |
|
|
|
|
Financials (as
on) : |
31.03.2015 |
|
|
|
|
Date of
Incorporation : |
17.07.1998 |
|
|
|
|
Com. Reg. No.: |
04-034400 |
|
|
|
|
Capital
Investment / Paid-up Capital : |
Rs.65.029 Million |
|
|
|
|
CIN No.: [Company Identification
No.] |
L26910GJ1998PLC034400 |
|
|
|
|
TAN No.: [Tax Deduction &
Collection Account No.] |
Not Available |
|
|
|
|
PAN No.: [Permanent Account No.] |
Not Available |
|
|
|
|
Legal Form : |
A Public Limited Liability Company. The Company’s Shares are Listed on
the Stock Exchanges. |
|
|
|
|
Line of Business
: |
Manufacturing and Marketing of Ceramic Sanitaryware and Faucetware. |
|
|
|
|
No. of Employees
: |
Information declined by the management |
RATING & COMMENTS
|
MIRA’s Rating : |
A (67) |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
56-70 |
A |
Financial & operational base are regarded healthy. General unfavourable
factors will not cause fatal effect. Satisfactory capability for payment of
interest and principal sums |
Fairly Large |
|
Status : |
Good |
|
|
|
|
Payment Behaviour : |
Regular |
|
|
|
|
Litigation : |
Clear |
|
|
|
|
Comments : |
Subject is an established company having fine track record. Company possesses healthy financial risk profile marked by healthy net
worth base along with comfortable leverage and good profitability. Rating also takes into consideration working capital intensity of its
operations and presence of large number of unorganized players in the
industry imparting high degree of competitive intensity. However, these rating weaknesses are partially offset by extensive
experience of promoters along with its strong market position in the Indian
Sanitary ware industry and long track record of operations of subject. Trade relations are fair. Business is active. Payment terms are
reported to be regular and as per commitment. In the view of vast experience of promoters long track record of
operations and strong market position, the subject can be considered for
business dealings at usual trade terms and conditions. |
NOTES :
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
EXTERNAL AGENCY RATING
|
Rating Agency Name |
CARE |
|
Rating |
Long term rating AA- |
|
Rating Explanation |
High degree of safety and very low credit risk. |
|
Date |
15.06.2015 |
|
Rating Agency Name |
CARE |
|
Rating |
Short term rating A1+ |
|
Rating Explanation |
Very strong degree of safety and carry lowest credit risk. |
|
Date |
15.06.2015 |
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2013.
INFORMATION DENIED
Management non co-operative (91-2764-242329 / 2764-262619)
LOCATIONS
|
Registered Office/ Factory : |
9, GIDC Industrial Estate, Kadi, District Mehsana -
382715, Gujarat, India |
|
Tel. No.: |
91-2764-242329/ 262619/ 262638/ 263874/ 321949 |
|
Fax No.: |
91-2764-242465 |
|
E-Mail : |
|
|
Website : |
|
|
|
|
|
Marketing/ Head Office : |
Madhusudan House, Opposite Navrangpura Telephone Exchange, Ahmedabad – 380006, Gujarat, India |
|
Tel. No.: |
91-79-26449781/ 26449789 |
|
Fax No.: |
91-79-26569259 |
|
E-Mail : |
|
|
|
|
|
Wind Farms : |
· Village Lamba and Patelka, Tal. Kalyanpur, District Jamnagar, Gujarat, India · Village and Tal. Kalyanpur, District Jamnagar, Gujarat, India · Village Kadoli, Tal. Abdasa, District Kutchh, Gujarat, India · Village Jivapur (Anandpar), Tal. Chotila, Dist. Surendranagar, Gujarat, India · Village. Mota Gunda, Tal. Bhanwad, Dist. Devbhumi Dwarka, Gujarat, India · Village. Navagam, Tal. Bhanwad, Dist. Devbhumi Dwarka, Gujarat, India |
|
|
|
|
Regional Offices : |
Located at: · Ahmedabad · Bengaluru · Chandigarh · Chennai · Delhi and NCR · Hyderabad · Kolkata · Kozhikode · Mumbai · Pune ·
Thiruvananthapuram |
DIRECTORS
As on 31.03.2015
|
Name : |
Mr. Vikram Somany |
|
Designation : |
Chairman and Managing Director |
|
Date of Birth/Age : |
65 years |
|
Qualification : |
B.Sc., FCMI (U.K.) |
|
Experience : |
39 years |
|
Date of Appointment : |
13.08.2002 |
|
|
|
|
Name : |
Mr. Sajan Kumar Pasari |
|
Designation : |
Director |
|
|
|
|
Name : |
Dr. K. N. Maiti |
|
Designation : |
Director |
|
Date of Birth/Age : |
23.09.1946 |
|
Date of Appointment |
24.05.2008 |
|
Expertise in
Specific Functional Areas |
Ceramic Scientist |
|
|
|
|
Name : |
Mr. Ashok Chhajed |
|
Designation : |
Director |
|
|
|
|
Name : |
Mr. Lalit Lumar Bohania |
|
Designation : |
Director |
|
|
|
|
Name : |
Mr. Govindbhai P. Patel |
|
Designation : |
Director |
|
Date of Birth/Age : |
01.08.1933 |
|
Expertise in
Specific Functional Areas : |
Labour Matters and Administration |
|
Date of Appointment : |
16.07.2010 |
|
|
|
|
Name : |
Ms. Deepshikha Khaitan |
|
Designation : |
Director |
|
|
|
|
Date of Birth/Age : |
Mr. Atul Sanghvi |
|
Qualification : |
Executive Director |
KEY EXECUTIVES
|
Name : |
Mr. Narendra N. Patel |
|
Designation : |
President and Company Secretary |
MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN
As on : 31.03.2015
|
Category of Shareholders |
Total
No. of Shares |
Total
Shareholding as a % of Total No. Shares |
|
(A)
Shareholding of Promoter and Promoter Group |
||
|
|
|
|
|
|
2846809 |
21.89 |
|
|
4265436 |
32.80 |
|
|
7112245 |
54.68 |
|
|
|
|
|
Total
shareholding of Promoter and Promoter Group (A) |
7112245 |
54.68 |
|
(B)
Public Shareholding |
||
|
|
|
|
|
|
315867 |
2.43 |
|
|
107254 |
0.82 |
|
|
1999054 |
15.37 |
|
|
351000 |
2.70 |
|
|
351000 |
2.70 |
|
|
2773175 |
21.32 |
|
|
|
|
|
|
334089 |
2.57 |
|
|
|
|
|
|
1686290 |
12.97 |
|
|
841333 |
6.47 |
|
|
258742 |
1.99 |
|
|
133068 |
1.02 |
|
|
79774 |
0.61 |
|
|
45900 |
0.35 |
|
|
3120454 |
23.99 |
|
Total
Public shareholding (B) |
5893629 |
45.32 |
|
Total
(A)+(B) |
13005874 |
100.00 |
|
(C) Shares
held by Custodians and against which Depository Receipts have been issued |
0 |
0.00 |
|
|
0 |
0.00 |
|
|
0 |
0.00 |
|
|
0 |
0.00 |
|
Total
(A)+(B)+(C) |
13005874 |
100.00 |

Shareholding of
securities (including shares, warrants, convertible securities) of persons
belonging to the category Promoter and Promoter Group
|
Sl. No. |
Name of the
Shareholders |
Details of Shares held |
|
|
No. of Shares held |
As a % |
||
|
1 |
Vikram Investment Company Limited |
29,00,275 |
22.30 |
|
2 |
Madhusudan Holdings Limited |
7,500 |
0.06 |
|
3 |
Vikram Somany |
9,41,953 |
7.24 |
|
4 |
Rekha Commercial Limited |
5,32,388 |
4.09 |
|
5 |
Trisure Promotions and
Tradings Limited |
4,84,400 |
3.72 |
|
6 |
Smiti Somany |
15,42,240 |
11.86 |
|
7 |
Suvinay Trading and Investment
Company Limited |
2,59,420 |
1.99 |
|
8 |
Vikram Somany |
1,00,000 |
0.77 |
|
9 |
Venugopal Holdings Limited |
63,388 |
0.49 |
|
10 |
Deepshikha Khaitan |
39,116 |
0.30 |
|
11 |
Ganga Somany |
23,500 |
0.18 |
|
12 |
Pooja Jain Somany |
2,00,000 |
1.54 |
|
13 |
Madhusudan Industries Limited |
18,065 |
0.14 |
|
|
Total |
71,12,245 |
54.68 |
Shareholding
of securities (including shares, warrants, convertible securities) of persons
belonging to the category Public and holding more than 1% of the total number
of shares
|
Sl. No. |
Name of the
Shareholders |
No. of Shares held |
Shares as % |
|
|
1 |
HSBC Bank (Mauritius) Limited A/c Jwalamukhi Investment Holdings |
821296 |
6.31 |
|
|
2 |
Nalanda India Equity Fund Limited |
371558 |
2.86 |
|
|
3 |
India 2020 Fund II Limited |
351000 |
2.70 |
|
|
4 |
Vijay Kedia |
253000 |
1.95 |
|
|
5 |
Sajan Kumar Pasari |
245140 |
1.88 |
|
|
6 |
SteadView Capital Mauritius Limited |
236120 |
1.82 |
|
|
7 |
Tata Balanced Fund |
147000 |
1.13 |
|
|
8 |
LTR Focus Fund |
132563 |
1.02 |
|
|
|
Total |
2557677 |
19.67 |
Shareholding of securities
(including shares, warrants, convertible securities) of persons (together with
PAC) belonging to the category “Public” and holding more than 5% of the total
number of shares of the company
|
Sl. No. |
Name(s) of the shareholder(s)
and the Persons Acting in Concert (PAC) with them |
No. of Shares |
Shares as % |
|
1 |
HSBC Bank (Mauritius) Ltd A/c
Jwalamukhi Investment Holdings |
821296 |
6.31 |
|
|
Total |
821296 |
6.31 |
Details of Locked-in
Shares
|
Sl. No Sl. No. |
Na Name(s) of the shareholder me
of the Shareholder |
No. of Shares |
Shares as % |
|
1 |
India 2020 Fund II, Ltd |
3,51,000 |
2.70 |
|
|
Total |
3,51,000 |
2.70 |
BUSINESS DETAILS
|
Line of Business : |
Manufacturing and Marketing of Ceramic Sanitaryware and Faucetware. |
|
|
|
|
Products : |
Not Divulged |
|
|
|
|
Brand Names : |
“CERA” |
|
|
|
|
Agencies Held : |
Not Divulged |
|
|
|
|
Exports : |
Not Divulged |
|
|
|
|
Imports : |
Not Divulged |
|
|
|
|
Terms : |
Not Divulged |
PRODUCTION STATUS NOT AVAILABLE
GENERAL INFORMATION
|
Suppliers : |
|
||||||||||||||||||||||||||||||||||||
|
|
|
||||||||||||||||||||||||||||||||||||
|
Customers : |
|
||||||||||||||||||||||||||||||||||||
|
|
|
||||||||||||||||||||||||||||||||||||
|
No. of Employees : |
Information declined by the management |
||||||||||||||||||||||||||||||||||||
|
|
|
||||||||||||||||||||||||||||||||||||
|
Bankers : |
|
||||||||||||||||||||||||||||||||||||
|
|
|
||||||||||||||||||||||||||||||||||||
|
Facilities : |
|
|
Auditors : |
|
|
Name : |
H. V. Vasa and Company Chartered Accountants |
|
Address : |
B-2, "Usha Kiran", Opposite Khanpur Gate, Ahmedabad – 380001, Gujarat, India |
|
|
|
|
Memberships : |
-- |
|
|
|
|
Collaborators : |
-- |
|
|
|
|
Associates : |
|
CAPITAL STRUCTURE
As on 31.03.2015
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
20000000 |
Equity Shares |
Rs.5/- each |
Rs.100.000 Million |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
13005874 |
Equity Shares |
Rs.5/- each |
Rs.65.029
Million |
|
|
|
|
|
Terms / rights attached
to Equity Shares :
The company has only one class of Equity Shares having a par value of Rs. 5/- per share. Each holder of Equity Shares is entitled to one vote per share and each equity share carries an equal right to dividend.
Issue of Bonus Shares
|
Particulars |
As at 31st March,
2015 |
As at 31st March,
2014 |
|
|
No. of Shares |
No. of Shares |
|
Equity Shares allotted as fully paid by way of Bonus Shares |
6,327,437 |
6,327,437 |
|
During the year ended March 31, 2011 Company had issued 63,27,437 equity shares of Rs. 5/- each by way of fully paid up bonus shares by capitalisation of Securities Premium |
|
|
Reconciliation of the
number of Equity Shares outstanding is set out below:
|
Particulars |
As at 31st March,
2015 |
As at 31st March,
2014 |
|
|
No. of Shares |
No. of Shares |
|
Shares at the beginning of the year |
12654874 |
12654874 |
|
Add : Issued during the year |
351000 |
-- |
|
Shares outstanding at the end of the year |
13005874 |
12654874 |
Details of
shareholders holding more than 5% of the aggregate shares:
|
Name of Shareholder |
As at 31st
March, 2015 |
|
|
|
No. of Shares
held |
% of Holding |
|
Vikram Investment Company Limited |
2900275 (2900275) |
22.30 |
|
Vikram Somany |
1041953 (1037953) |
8.01 (8.20) |
|
Smiti Somany |
1542240 (1542240) |
11.86 (12.18) |
|
HSBC Bank (Mauritius) Limited A/c - Jwalamukhi Investment Holdings |
821296 (1122769) |
6.31 (8.87) |
FINANCIAL DATA
[all figures are
in Rupees Million]
ABRIDGED
BALANCE SHEET
|
SOURCES
OF FUNDS |
31.03.2015 |
31.03.2014 |
31.03.2013 |
|
|
|
|
|
|
I.
EQUITY AND LIABILITIES |
|
|
|
|
(1)Shareholders' Funds |
|
|
|
|
(a) Share Capital |
65.029 |
63.274 |
63.274 |
|
(b) Reserves & Surplus |
3452.039 |
2176.399 |
1731.762 |
|
(c) Money received against
share warrants |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
(2) Share Application money
pending allotment |
0.000 |
0.000 |
0.000 |
|
Total
Shareholders’ Funds (1) + (2) |
3517.068 |
2239.673 |
1795.036 |
|
|
|
|
|
|
(3) Non-Current Liabilities |
|
|
|
|
(a) long-term borrowings |
142.384 |
90.000 |
148.917 |
|
(b) Deferred tax liabilities
(Net) |
278.241 |
201.986 |
162.182 |
|
(c) Other long term
liabilities |
92.694 |
79.109 |
70.646 |
|
(d) long-term provisions |
255.891 |
274.745 |
197.480 |
|
Total
Non-current Liabilities (3) |
769.210 |
645.840 |
579.225 |
|
|
|
|
|
|
(4) Current Liabilities |
|
|
|
|
(a) Short term borrowings |
450.202 |
333.610 |
400.487 |
|
(b) Trade payables |
486.551 |
376.880 |
276.102 |
|
(c) Other current liabilities |
998.733 |
760.731 |
610.753 |
|
(d) Short-term provisions |
220.606 |
175.338 |
135.005 |
|
Total
Current Liabilities (4) |
2156.092 |
1646.559 |
1422.347 |
|
|
|
|
|
|
TOTAL |
6442.370 |
4532.072 |
3796.608 |
|
|
|
|
|
|
II.
ASSETS |
|
|
|
|
(1) Non-current assets |
|
|
|
|
(a) Fixed Assets |
|
|
|
|
(i) Tangible assets |
2146.795 |
1517.029 |
1250.522 |
|
(ii) Intangible Assets |
0.000 |
0.000 |
0.000 |
|
(iii) Capital work-in-progress |
76.554 |
52.027 |
43.332 |
|
(iv) Intangible assets under
development |
0.000 |
0.000 |
0.000 |
|
(b) Non-current Investments |
0.013 |
0.013 |
0.013 |
|
(c) Deferred tax assets (net) |
0.000 |
0.000 |
0.000 |
|
(d) Long-term Loan and Advances |
320.165 |
283.026 |
213.476 |
|
(e) Other Non-current assets |
0.000 |
0.000 |
0.000 |
|
Total
Non-Current Assets |
2543.527 |
1852.095 |
1507.343 |
|
|
|
|
|
|
(2) Current assets |
|
|
|
|
(a) Current investments |
477.565 |
121.303 |
13.808 |
|
(b) Inventories |
1258.914 |
1045.761 |
940.237 |
|
(c) Trade receivables |
1612.230 |
1066.221 |
831.305 |
|
(d) Cash and cash equivalents |
295.291 |
307.104 |
403.535 |
|
(e) Short-term loans and
advances |
252.189 |
134.601 |
93.621 |
|
(f) Other current assets |
2.654 |
4.987 |
6.759 |
|
Total
Current Assets |
3898.843 |
2679.977 |
2289.265 |
|
|
|
|
|
|
TOTAL |
6442.370 |
4532.072 |
3796.608 |
PROFIT
& LOSS ACCOUNT
|
|
PARTICULARS |
31.03.2015 |
31.03.2014 |
31.03.2013 |
|
|
SALES |
|
|
|
|
|
Revenue from Operations |
8216.677 |
6636.924 |
4878.671 |
|
|
Other Income |
65.871 |
61.521 |
89.936 |
|
|
TOTAL
(A) |
8282.548 |
6698.445 |
4968.607 |
|
|
|
|
|
|
|
Less |
EXPENSES |
|
|
|
|
|
Cost of Materials Consumed |
708.707 |
649.140 |
496.757 |
|
|
Purchases of Stock-in-Trade |
3321.574 |
2519.579 |
1637.335 |
|
|
Changes in inventories of
finished goods, work-in-progress and Stock-in-Trade |
(187.425) |
(113.837) |
4.451 |
|
|
Employees benefits expense |
917.365 |
743.490 |
579.840 |
|
|
Other expenses |
2281.167 |
1889.192 |
1406.977 |
|
|
TOTAL
(B) |
7041.388 |
5687.564 |
4125.360 |
|
|
|
|
|
|
|
PROFIT/
(LOSS) BEFORE INTEREST, TAX,
DEPRECIATION AND AMORTISATION (C) |
1241.160 |
1010.881 |
843.247 |
|
|
|
|
|
|
|
|
Less |
FINANCIAL
EXPENSES (D) |
77.289 |
64.416 |
70.924 |
|
|
|
|
|
|
|
|
PROFIT
/ (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E) |
1163.871 |
946.465 |
772.323 |
|
|
|
|
|
|
|
Less/
Add |
DEPRECIATION/
AMORTISATION (F) |
154.609 |
122.470 |
94.223 |
|
|
|
|
|
|
|
|
PROFIT/ (LOSS) BEFORE
TAX (E-F) (G) |
1009.262 |
823.995 |
678.100 |
|
|
|
|
|
|
|
Less |
TAX (H) |
332.617 |
304.939 |
216.041 |
|
|
|
|
|
|
|
|
PROFIT/ (LOSS)
AFTER TAX (G-H) (I) |
676.645 |
519.056 |
462.059 |
|
|
|
|
|
|
|
|
EARNINGS
IN FOREIGN CURRENCY |
|
|
|
|
|
F.O.B. Value of Exports |
63.660 |
46.802 |
53.271 |
|
|
TOTAL
EARNINGS |
63.660 |
46.802 |
53.271 |
|
|
|
|
|
|
|
|
IMPORTS |
|
|
|
|
|
Raw Materials and Chemicals |
78.015 |
33.517 |
70.087 |
|
|
Stores and Spare Parts &
Fittings |
31.806 |
25.583 |
4.730 |
|
|
Capital Goods |
73.699 |
0.190 |
59.969 |
|
|
Purchases |
637.061 |
630.394 |
759.579 |
|
|
TOTAL
IMPORTS |
820.581 |
689.684 |
894.365 |
|
|
|
|
|
|
|
|
Earnings
/ (Loss) Per Share (Rs.) |
53.36 |
41.02 |
36.51 |
CURRENT MATURITIES OF LONG TERM DEBT DETAILS
|
Particulars |
31.03.2015 |
31.03.2014 |
31.03.2013 |
|
Current Maturities of Long term debt |
89.030 |
58.917 |
61.000 |
|
Cash generated from operations |
701.131 |
867.302 |
624.090 |
KEY
RATIOS
|
PARTICULARS |
|
31.03.2015 |
31.03.2014 |
31.03.2013 |
|
Net Profit Margin (PAT / Sales) |
(%) |
8.24 |
7.82 |
9.47 |
|
|
|
|
|
|
|
Operating Profit Margin (PBIDT/Sales) |
(%) |
15.11 |
15.23 |
17.28 |
|
|
|
|
|
|
|
Return on Total Assets (PBT/Total Assets} |
(%) |
15.85 |
18.39 |
18.07 |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
0.29 |
0.37 |
0.38 |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt /Networth) |
|
0.19 |
0.22 |
0.34 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
1.81 |
1.63 |
1.61 |
STOCK
PRICES
|
Face Value |
Rs.5.00 |
|
Market Value |
Rs.1963.00 |
FINANCIAL ANALYSIS
[all figures are
in Rupees Million]
DEBT EQUITY RATIO
|
Particular |
31.03.2013 |
31.03.2014 |
31.03.2015 |
|
|
(Rs.
In Million) |
(Rs.
In Million) |
(Rs.
In Million) |
|
Share Capital |
63.274 |
63.274 |
65.029 |
|
Reserves & Surplus |
1731.762 |
2176.399 |
3452.039 |
|
Net
worth |
1795.036 |
2239.673 |
3517.068 |
|
|
|
|
|
|
long-term borrowings |
148.917 |
90.000 |
142.384 |
|
Short term borrowings |
400.487 |
333.610 |
450.202 |
|
Current Maturities of
Long-Term Debts |
61.000 |
58.917 |
89.030 |
|
Total
borrowings |
610.404 |
482.527 |
681.616 |
|
Debt/Equity
ratio |
0.340 |
0.215 |
0.194 |

YEAR-ON-YEAR GROWTH
|
Year
on Year Growth |
31.03.2013 |
31.03.2014 |
31.03.2015 |
|
|
(Rs.
In Million) |
(Rs.
In Million) |
(Rs.
In Million) |
|
Sales |
4878.671 |
6636.924 |
8216.677 |
|
|
|
36.040 |
23.802 |

NET PROFIT MARGIN
|
Net
Profit Margin |
31.03.2013 |
31.03.2014 |
31.03.2015 |
|
|
(Rs.
In Million) |
(Rs.
In Million) |
(Rs.
In Million) |
|
Sales |
4878.671 |
6636.924 |
8216.677 |
|
Profit |
462.059 |
519.056 |
676.645 |
|
|
9.47% |
7.82% |
8.24% |

LOCAL AGENCY FURTHER INFORMATION
|
Sr. No. |
Check list by
info agents |
Available in
Report (Yes/No) |
|
1 |
Year of establishment |
Yes |
|
2 |
Constitution of the entity -Incorporation
details |
Yes |
|
3 |
Locality of the entity |
Yes |
|
4 |
Premises details |
No |
|
5 |
Buyer visit details |
-- |
|
6 |
Contact numbers |
Yes |
|
7 |
Name of the person contacted |
Yes |
|
8 |
Designation of contact person |
Yes |
|
9 |
Promoter’s background |
Yes |
|
10 |
Date of Birth of Proprietor / Partners /
Directors |
Yes |
|
11 |
Pan Card No. of Proprietor / Partners |
Yes |
|
12 |
Voter Id Card No. of Proprietor / Partners |
No |
|
13 |
Type of business |
Yes |
|
14 |
Line of Business |
Yes |
|
15 |
Export/import details (if applicable) |
No |
|
16 |
No. of employees |
No |
|
17 |
Details of sister concerns |
Yes |
|
18 |
Major suppliers |
No |
|
19 |
Major customers |
No |
|
20 |
Banking Details |
Yes |
|
21 |
Banking facility details |
Yes |
|
22 |
Conduct of the banking account |
-- |
|
23 |
Financials, if provided |
Yes |
|
24 |
Capital in the business |
Yes |
|
25 |
Last accounts filed at ROC, if applicable |
Yes |
|
26 |
Turnover of firm for last three years |
Yes |
|
27 |
Reasons for variation <> 20% |
-- |
|
28 |
Estimation for coming financial year |
No |
|
29 |
Profitability for last three years |
Yes |
|
30 |
Major shareholders, if available |
Yes |
|
31 |
External Agency Rating, if available |
Yes |
|
32 |
Litigations that the firm/promoter
involved in |
-- |
|
33 |
Market information |
-- |
|
34 |
Payments terms |
No |
|
35 |
Negative Reporting by Auditors in the
Annual Report |
No |
HIGHLIGHTS / PERFORMANCE
OF THE COMPANY
Turnover of the Company for the year increased by 23.80% to Rs.8216.700 Million as compared to Rs. 6636.900 Million previous year. Profit before tax for the year increased by 22.48% to Rs.1009.300 Million as compared to Rs. 824.000 Million previous year.
Profit after tax for the year increased by 30.36% to Rs. 676.600 Million. As compared to Rs. 519.000 Million previous year.
The Directors are pleased to inform you that the Company has continued to grow despite adverse market conditions in 2014-15 due to its distribution strength, product quality, brand equity and after-sales service.
The well-entrenched distribution network of the Company is being supplemented with an array of CERA Style Studios and CERA Style Galleries in different towns, which showcase the Company’s products in an exclusive ambience.
MANAGEMENT DISCUSSION
AND ANALYSIS
At CERA, the growth saga continues, despite not-so-conducive market conditions. The fact that CERA registered a healthy topline growth of 24% itself shows that the brand has gathered strength to wither any market upheavals.
The growth of the Company, much above the market growth, is largely on account of its continued efforts in leveraging the high brand value and product optimization besides deeper penetration in tier 2 markets. These efforts are further fortified by strong and structured marketing efforts, good product quality and after-sales service, and backed by a very loyal distribution network across India.
The Company’s initiative to provide touch and feel experience to its customers through its CERA Style Studios, has paid off well. CERA Style Studios are located in upmarket locations in Ahmedabad, Mumbai, Kochi, Bengaluru, Hyderabad, Gurgaon, Chandigarh, Chennai and Kolkata.
CERA Style Galleries, display and sales touch points of CERA, owned and managed by its trade partners, are increasing month after month. Soon the number of such CERA Style Galleries would touch 200.
For smaller trade retail partners, CERA encourages display in the form of CERA Style Centre. This will help further penetrate into smaller towns and outlets, thereby increasing the visibility of brand CERA.
The Company’s current brand ambassador, Bollywood style and fashion icon and acclaimed actress, Sonam Kapoor, has added the brands visibility. High decibel television campaigns were unleased on national and regional channels showcasing sanitaryware, faucets and tiles. The television campaign was supplemented by print advertisements in magazines.
The Company also strengthened CERA Care, its after-sales
division with induction of technicians for taking care of its services in all
key cities of the
country.
Industry Structure
and Developments
The Company’s growth continues by virtue of its brand power, customer loyalty, product quality and distribution strength, built over a period of 34 years. The Company’s brand extension to other related categories like faucets and tiles has helped in accelerating the growth.
The industry structure remains unchanged viz. Indian manufacturers in organized and unorganized sectors; International brands with or without manufacturing in India and imports from countries like China.
Outlook
The Company’s two-pronged aggressive marketing push of mass media advertising over television and print and partnering with industry organisations like CREDAI (Confederation of Real Estate Developers Associations of India), IIA (Indian Institute of Architects), IIID (Institute of Indian Interior Designers) and IPA (Indian Plumbing Association) has helped increase the value and equity of brand CERA. Also, the sales and distribution efforts to penetrate into tier 2 towns, supported by sales and after-sales teams, is certainly going to help the Company grow in the coming years also.
|
S.No. |
Charge ID |
Date of Charge Creation/Modification |
Charge amount secured |
Charge Holder |
Address |
Service Request Number (SRN) |
|
1 |
10547260 |
17/01/2015 |
47,500,000.00 |
State Bank of India |
OVERSEAS BRANCH, 1ST FLOOR, ISCON ELEGANCE, NR S |
C42571794 |
|
2 |
10539323 |
18/11/2014 |
150,000,000.00 |
KOTAK MAHINDRA BANK LIMITED |
27BKC, C 27, G Block, Bandra Kurla Complex, Bandra (E), Mumbai,
Maharashtra - 400051, INDIA |
C38461299 |
|
3 |
10039743 |
20/10/2012 * |
1,108,800,000.00 |
STATE BANK OF INDIA |
INDUSTRIAL FINANCE BRANCH 1ST FLOOR NEPTUNE HOUSE, |
B60932100 |
CONTINGENT
LIABILITIES:
(Rs. in million)
|
PARTICULARS |
31.03.2015 |
31.03.2014 |
|
Claims against the Company not acknowledged as debts (Net of Payments). |
17.583 |
5.212 |
|
Estimated amount of contracts remaining to be executed on capital account not provided for (Net). |
85.495 |
52.280 |
|
Letters of Credit opened and guarantees given by the Bank in favour of Parties and Government. |
75.921 |
78.097 |
FIXED ASSETS
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist organization
or whom notice had been received that all financial transactions involving
their assets have been blocked or convicted, found guilty or against whom a
judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on Corporate
Governance to identify management and governance. These factors often have been
predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.63.57 |
|
|
1 |
Rs.99.20 |
|
Euro |
1 |
Rs.70.35 |
INFORMATION DETAILS
|
Information
Gathered by : |
MNJ |
|
|
|
|
Analysis Done by
: |
SAN |
|
|
|
|
Report Prepared
by : |
SUJ |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
8 |
|
PAID-UP CAPITAL |
1~10 |
7 |
|
OPERATING SCALE |
1~10 |
8 |
|
FINANCIAL
CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
8 |
|
--PROFITABILITY |
1~10 |
7 |
|
--LIQUIDITY |
1~10 |
7 |
|
--LEVERAGE |
1~10 |
6 |
|
--RESERVES |
1~10 |
8 |
|
--CREDIT LINES |
1~10 |
8 |
|
--MARGINS |
-5~5 |
|
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
YES |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
YES |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER |
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
TOTAL |
|
67 |
This score serves as a reference to assess
SC’s credit risk and to set the amount of credit to be extended. It is calculated
from a composite of weighted scores obtained from each of the major sections of
this report. The assessed factors and their relative weights (as indicated
through %) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment record
(10%)
Credit history
(10%) Market trend (10%) Operational size
(10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest capability
for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
-- |
NB |
New Business |
-- |
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.