MIRA INFORM REPORT

 

 

Report No. :

330108

Report Date :

03.07.2015

 

IDENTIFICATION DETAILS

 

Name :

CERA SANITARYWARE LIMITED

 

 

Registered Office :

9, GIDC Industrial Estate, Kadi, District Mehsana - 382715, Gujarat

Tel. No.:

91-2764-242329

 

 

Country :

India

 

 

Financials (as on) :

31.03.2015

 

 

Date of Incorporation :

17.07.1998

 

 

Com. Reg. No.:

04-034400

 

 

Capital Investment / Paid-up Capital :

Rs.65.029 Million

 

 

CIN No.:

[Company Identification No.]

L26910GJ1998PLC034400

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

Not Available

 

 

PAN No.:

[Permanent Account No.]

Not Available

 

 

Legal Form :

A Public Limited Liability Company. The Company’s Shares are Listed on the Stock Exchanges.

 

 

Line of Business :

Manufacturing and Marketing of Ceramic Sanitaryware and Faucetware.  

 

 

No. of Employees :

Information declined by the management

 

 

RATING & COMMENTS

 

MIRA’s Rating :

A (67)

 

RATING

STATUS

PROPOSED CREDIT LINE

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

Fairly Large

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having fine track record.

 

Company possesses healthy financial risk profile marked by healthy net worth base along with comfortable leverage and good profitability.

 

Rating also takes into consideration working capital intensity of its operations and presence of large number of unorganized players in the industry imparting high degree of competitive intensity.

 

However, these rating weaknesses are partially offset by extensive experience of promoters along with its strong market position in the Indian Sanitary ware industry and long track record of operations of subject.

 

Trade relations are fair. Business is active. Payment terms are reported to be regular and as per commitment.

 

In the view of vast experience of promoters long track record of operations and strong market position, the subject can be considered for business dealings at usual trade terms and conditions.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

EXTERNAL AGENCY RATING

 

Rating Agency Name

CARE

Rating

Long term rating AA-

Rating Explanation

High degree of safety and very low credit risk.

Date

15.06.2015

 

Rating Agency Name

CARE

Rating

Short term rating A1+

Rating Explanation

Very strong degree of safety and carry lowest credit risk.

Date

15.06.2015

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2013.

 

 

INFORMATION DENIED

 

Management non co-operative (91-2764-242329 / 2764-262619)

 

 

LOCATIONS

 

Registered Office/ Factory :

9, GIDC Industrial Estate, Kadi, District Mehsana - 382715, Gujarat, India

Tel. No.:

91-2764-242329/ 262619/ 262638/ 263874/ 321949

Fax No.:

91-2764-242465

E-Mail :

kadi@cera-india.com

nk_acharya@cera-india.com

Website :

http://www.cera-india.com

 

 

Marketing/ Head Office :

Madhusudan House, Opposite Navrangpura Telephone Exchange, Ahmedabad – 380006, Gujarat, India

Tel. No.:

91-79-26449781/ 26449789

Fax No.:

91-79-26569259

E-Mail :

marketing@cera-india.com

 

 

Wind Farms :

·         Village Lamba and Patelka, Tal. Kalyanpur, District Jamnagar, Gujarat, India

·         Village and Tal. Kalyanpur, District Jamnagar, Gujarat, India

·         Village Kadoli, Tal. Abdasa, District Kutchh, Gujarat, India

·         Village Jivapur (Anandpar), Tal. Chotila, Dist. Surendranagar, Gujarat, India

·         Village. Mota Gunda, Tal. Bhanwad, Dist. Devbhumi Dwarka, Gujarat, India

·         Village. Navagam, Tal. Bhanwad, Dist. Devbhumi Dwarka, Gujarat, India

 

 

Regional Offices :

Located at:

 

·         Ahmedabad

·         Bengaluru 

·         Chandigarh 

·         Chennai 

·         Delhi and NCR

·         Hyderabad 

·         Kolkata 

·         Kozhikode 

·         Mumbai 

·         Pune 

·         Thiruvananthapuram 

 

 

DIRECTORS

 

As on 31.03.2015

 

Name :

Mr. Vikram Somany

Designation :

Chairman and Managing Director

Date of Birth/Age :

65 years

Qualification :

B.Sc., FCMI (U.K.)

Experience :

39 years

Date of Appointment :

13.08.2002

 

 

Name :

Mr. Sajan Kumar Pasari

Designation :

Director

 

 

Name :

Dr. K. N. Maiti

Designation :

Director

Date of Birth/Age :

23.09.1946

Date of Appointment

24.05.2008

Expertise in Specific Functional Areas

Ceramic Scientist

 

 

Name :

Mr. Ashok Chhajed

Designation :

Director

 

 

Name :

Mr. Lalit Lumar Bohania

Designation :

Director

 

 

Name :

Mr. Govindbhai P. Patel

Designation :

Director

Date of Birth/Age :

01.08.1933

Expertise in Specific Functional Areas :

Labour Matters and Administration

Date of Appointment :

16.07.2010

 

 

Name :

Ms. Deepshikha Khaitan

Designation :

Director

 

 

Date of Birth/Age :

Mr. Atul Sanghvi

Qualification :

Executive Director

 

 

KEY EXECUTIVES

 

Name :

Mr. Narendra N. Patel

Designation :

President and Company Secretary

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

As on : 31.03.2015

 

Category of Shareholders

Total No. of Shares

Total Shareholding as a % of Total No. Shares

(A) Shareholding of Promoter and Promoter Group

http://www.bseindia.com/include/images/clear.gif(1) Indian

 

 

http://www.bseindia.com/include/images/clear.gifIndividuals / Hindu Undivided Family

2846809

21.89

http://www.bseindia.com/include/images/clear.gifBodies Corporate

4265436

32.80

http://www.bseindia.com/include/images/clear.gifSub Total

7112245

54.68

http://www.bseindia.com/include/images/clear.gif(2) Foreign

 

 

Total shareholding of Promoter and Promoter Group (A)

7112245

54.68

(B) Public Shareholding

http://www.bseindia.com/include/images/clear.gif(1) Institutions

 

 

http://www.bseindia.com/include/images/clear.gifMutual Funds / UTI

315867

2.43

http://www.bseindia.com/include/images/clear.gifFinancial Institutions / Banks

107254

0.82

http://www.bseindia.com/include/images/clear.gifForeign Institutional Investors

1999054

15.37

http://www.bseindia.com/include/images/clear.gifAny Others (Specify)

351000

2.70

http://www.bseindia.com/include/images/clear.gifForeign Bodies Corporate

351000

2.70

http://www.bseindia.com/include/images/clear.gifSub Total

2773175

21.32

http://www.bseindia.com/include/images/clear.gif(2) Non-Institutions

 

 

http://www.bseindia.com/include/images/clear.gifBodies Corporate

334089

2.57

http://www.bseindia.com/include/images/clear.gifIndividuals

 

 

http://www.bseindia.com/include/images/clear.gifIndividual shareholders holding nominal share capital up to Rs. 0.100 Million

1686290

12.97

http://www.bseindia.com/include/images/clear.gifIndividual shareholders holding nominal share capital in excess of Rs. 0.100 Million

841333

6.47

http://www.bseindia.com/include/images/clear.gifAny Others (Specify)

258742

1.99

http://www.bseindia.com/include/images/clear.gifNon Resident Indians

133068

1.02

http://www.bseindia.com/include/images/clear.gifHindu Undivided Families

79774

0.61

http://www.bseindia.com/include/images/clear.gifTrusts

45900

0.35

http://www.bseindia.com/include/images/clear.gifSub Total

3120454

23.99

Total Public shareholding (B)

5893629

45.32

Total (A)+(B)

13005874

100.00

(C) Shares held by Custodians and against which Depository Receipts have been issued

0

0.00

http://www.bseindia.com/include/images/clear.gif(1) Promoter and Promoter Group

0

0.00

http://www.bseindia.com/include/images/clear.gif(2) Public

0

0.00

http://www.bseindia.com/include/images/clear.gifSub Total

0

0.00

Total (A)+(B)+(C)

13005874

100.00

 

 

 

Shareholding of securities (including shares, warrants, convertible securities) of persons belonging to the category Promoter and Promoter Group

 

 

Sl. No.

Name of the Shareholders

Details of Shares held

No. of Shares held

As a %

1

Vikram Investment Company Limited

29,00,275

22.30

2

Madhusudan Holdings Limited

7,500

0.06

3

Vikram Somany

9,41,953

7.24

4

Rekha Commercial Limited

5,32,388

4.09

5

Trisure Promotions and Tradings Limited

4,84,400

3.72

6

Smiti Somany

15,42,240

11.86

7

Suvinay Trading and Investment Company Limited

2,59,420

1.99

8

Vikram Somany

1,00,000

0.77

9

Venugopal Holdings Limited

63,388

0.49

10

Deepshikha Khaitan

39,116

0.30

11

Ganga Somany

23,500

0.18

12

Pooja Jain Somany

2,00,000

1.54

13

Madhusudan Industries Limited

18,065

0.14

 

Total

71,12,245

54.68

 

 

Shareholding of securities (including shares, warrants, convertible securities) of persons belonging to the category Public and holding more than 1% of the total number of shares

 

Sl. No.

Name of the Shareholders

No. of Shares held

Shares as %

1

HSBC Bank (Mauritius) Limited A/c Jwalamukhi Investment Holdings

821296

6.31

2

Nalanda India Equity Fund Limited

371558

2.86

3

India 2020 Fund II Limited

351000

2.70

4

Vijay Kedia

253000

1.95

5

Sajan Kumar Pasari

245140

1.88

6

SteadView Capital Mauritius Limited

236120

1.82

7

Tata Balanced Fund

147000

1.13

8

LTR Focus Fund

132563

1.02

 

Total

2557677

19.67

 

 

Shareholding of securities (including shares, warrants, convertible securities) of persons (together with PAC) belonging to the category “Public” and holding more than 5% of the total number of shares of the company

 

Sl. No.

Name(s) of the shareholder(s) and the Persons Acting in Concert (PAC) with them

No. of Shares

Shares as %

1

HSBC Bank (Mauritius) Ltd A/c Jwalamukhi Investment Holdings

821296

6.31

 

Total

821296

6.31

 

 

Details of Locked-in Shares

 

Sl. No Sl. No.

Na Name(s) of the shareholder me of the Shareholder

No. of Shares

Shares as %

1

India 2020 Fund II, Ltd

3,51,000

2.70

 

Total

3,51,000

2.70

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturing and Marketing of Ceramic Sanitaryware and Faucetware.  

 

 

Products :

Not Divulged

 

 

Brand Names :

“CERA”

 

 

Agencies Held :

Not Divulged

 

 

Exports :

Not Divulged

 

 

Imports :

Not Divulged

 

 

Terms :

Not Divulged

 

 

PRODUCTION STATUS NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Reference :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark:

Not Divulged

 

 

Customers :

Reference :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark:

Not Divulged

 

 

No. of Employees :

Information declined by the management

 

 

Bankers :

Bank Name

State Bank of India

Branch

Industrial Finance Branch, 1st Floor, Neptune House, Near Gandhigram Railway Station, Ashram Road, Ahmedabad - 380009, Gujarat, India

Person Name (With Designation)

Not Divulged

Contact Number

Not Divulged

Name of Account Holder

Not Divulged

Account Number

Not Divulged

Account Since (Date/Year of Account Opening)

Not Divulged

Average Balance Maintained (If Possible)

Not Divulged

Credit Facilities Enjoyed (If any)

Not Divulged

Account Operation

Not Divulged

Remarks (If any)

Not Divulged

 

 

Facilities :

Secured Loan

31.03.2015

(Rs. in Million)

31.03.2014

(Rs. in Million)

Long-term Borrowings

 

 

From State Bank of India

54.000

90.000

(Secured by mortgage of Fixed Assets situated at 9,GIDC Industrial

Estate, Residential Colony at Kadi and charge by hypothecation of

movable assets and Kadoli, Lamba, Patelka and Kalyanpur windmills),

repayable in 20 quarterly installments, from November, 2012 to February, 2018.

 

 

From Kotak Mahindra Bank Limited

88.384

0.000

Secured on pledge of Debt Funds, (Repayable in 36 monthly installments, from December 2014 to November 2017).

 

 

 

 

 

Short-term borrowings

 

 

Working Capital Loans from Bank

450.202

333.610

From State Bank of India (Secured by hypothecation of Goods, Book-Debts, Movable assets and Kadoli, Lamba, Patelka and Kalyanpur Windmills, lien on Fixed Deposits and mortgage of Fixed Assets situated at 9, GIDC Industrial Estate and Residential Colony, Kadi

 

 

 

 

 

Total

592.586

426.610

 

Auditors :

 

Name :

H. V. Vasa and Company

Chartered Accountants

Address :

B-2, "Usha Kiran", Opposite Khanpur Gate, Ahmedabad – 380001, Gujarat, India

 

 

Memberships :

--

 

 

Collaborators :

--

 

 

Associates :

  • Madhusudan Industries Limited
  • Cera Foundation
  • Madhusudan Holdings Limited
  • Indian Council of Sanitaryware Manufactures
  • Madhusudan Fiscal Limited
  • Vikram Investment Company. Limited
  • Swadeshi Fan Ind. Limited

 

 

CAPITAL STRUCTURE

 

As on 31.03.2015

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

20000000

Equity Shares

Rs.5/- each

Rs.100.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

13005874

Equity Shares

Rs.5/- each

Rs.65.029 Million

 

 

 

 

 

Terms / rights attached to Equity Shares :

 

The company has only one class of Equity Shares having a par value of Rs. 5/- per share. Each holder of Equity Shares is entitled to one vote per share and each equity share carries an equal right to dividend.

 

Issue of Bonus Shares

 

Particulars

As at 31st March, 2015

As at 31st March, 2014

 

No. of Shares

No. of Shares

Equity Shares allotted as fully paid by way of Bonus Shares

6,327,437

6,327,437

During the year ended March 31, 2011 Company had issued 63,27,437 equity shares of Rs. 5/- each by way of fully paid up bonus shares by capitalisation of Securities Premium

 

 

 

Reconciliation of the number of Equity Shares outstanding is set out below:

 

Particulars

As at 31st March, 2015

As at 31st March, 2014

 

No. of Shares

No. of Shares

Shares at the beginning of the year

12654874

12654874

Add : Issued during the year

351000

--

Shares outstanding at the end of the year

13005874

12654874

 


 

Details of shareholders holding more than 5% of the aggregate shares:

 

Name of Shareholder

As at 31st March, 2015

 

No. of Shares held

% of Holding

Vikram Investment Company Limited

2900275

(2900275)

22.30

Vikram Somany

1041953

(1037953)

8.01

(8.20)

Smiti Somany

1542240

(1542240)

11.86

(12.18)

HSBC Bank (Mauritius) Limited A/c - Jwalamukhi Investment Holdings

821296

(1122769)

6.31

(8.87)

 

 

 

FINANCIAL DATA

[all figures are in Rupees Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

31.03.2015

31.03.2014

31.03.2013

 

 

 

 

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

65.029

63.274

63.274

(b) Reserves & Surplus

3452.039

2176.399

1731.762

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

3517.068

2239.673

1795.036

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

142.384

90.000

148.917

(b) Deferred tax liabilities (Net)

278.241

201.986

162.182

(c) Other long term liabilities

92.694

79.109

70.646

(d) long-term provisions

255.891

274.745

197.480

Total Non-current Liabilities (3)

769.210

645.840

579.225

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

450.202

333.610

400.487

(b) Trade payables

486.551

376.880

276.102

(c) Other current liabilities

998.733

760.731

610.753

(d) Short-term provisions

220.606

175.338

135.005

Total Current Liabilities (4)

2156.092

1646.559

1422.347

 

 

 

 

TOTAL

6442.370

4532.072

3796.608

 

 

 

 

II.          ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

2146.795

1517.029

1250.522

(ii) Intangible Assets

0.000

0.000

0.000

(iii) Capital work-in-progress

76.554

52.027

43.332

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.013

0.013

0.013

(c) Deferred tax assets (net)

0.000

0.000

0.000

(d)  Long-term Loan and Advances

320.165

283.026

213.476

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

2543.527

1852.095

1507.343

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

477.565

121.303

13.808

(b) Inventories

1258.914

1045.761

940.237

(c) Trade receivables

1612.230

1066.221

831.305

(d) Cash and cash equivalents

295.291

307.104

403.535

(e) Short-term loans and advances

252.189

134.601

93.621

(f) Other current assets

2.654

4.987

6.759

Total Current Assets

3898.843

2679.977

2289.265

 

 

 

 

TOTAL

6442.370

4532.072

3796.608

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

31.03.2015

31.03.2014

31.03.2013

 

SALES

 

 

 

 

Revenue from Operations

8216.677

6636.924

4878.671

 

Other Income

65.871

61.521

89.936

 

TOTAL (A)

8282.548

6698.445

4968.607

 

 

 

 

 

Less

EXPENSES

 

 

 

 

Cost of Materials Consumed

708.707

649.140

496.757

 

Purchases of Stock-in-Trade

3321.574

2519.579

1637.335

 

Changes in inventories of finished goods, work-in-progress and Stock-in-Trade

(187.425)

(113.837)

4.451

 

Employees benefits expense

917.365

743.490

579.840

 

Other expenses

2281.167

1889.192

1406.977

 

TOTAL (B)

7041.388

5687.564

4125.360

 

 

 

 

 

PROFIT/ (LOSS)  BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (C)

1241.160

1010.881

843.247

 

 

 

 

 

Less

FINANCIAL EXPENSES (D)

77.289

64.416

70.924

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E)

1163.871

946.465

772.323

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION (F)

154.609

122.470

94.223

 

 

 

 

 

 

PROFIT/ (LOSS)  BEFORE TAX (E-F)   (G)

1009.262

823.995

678.100

 

 

 

 

 

Less

TAX (H)

332.617

304.939

216.041

 

 

 

 

 

 

PROFIT/ (LOSS)  AFTER TAX  (G-H)   (I)

676.645

519.056

462.059

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

F.O.B. Value of Exports

63.660

46.802

53.271

 

TOTAL EARNINGS

63.660

46.802

53.271

 

 

 

 

 

 

IMPORTS

 

 

 

 

Raw Materials and Chemicals

78.015

33.517

70.087

 

Stores and Spare Parts & Fittings

31.806

25.583

4.730

 

Capital Goods

73.699

0.190

59.969

 

Purchases

637.061

630.394

759.579

 

TOTAL IMPORTS

820.581

689.684

894.365

 

 

 

 

 

 

Earnings / (Loss) Per Share (Rs.)

53.36

41.02

36.51

 

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

 

Particulars

 

31.03.2015

31.03.2014

31.03.2013

Current Maturities of Long term debt

89.030

58.917

61.000

Cash generated from operations

701.131

867.302

624.090

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2015

31.03.2014

31.03.2013

Net Profit Margin

(PAT / Sales)

(%)

8.24

7.82

9.47

 

 

 

 

 

Operating Profit Margin

(PBIDT/Sales)

(%)

15.11

15.23

17.28

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

15.85

18.39

18.07

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.29

0.37

0.38

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

0.19

0.22

0.34

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.81

1.63

1.61

 

 

STOCK PRICES

 

Face Value

Rs.5.00

Market Value

Rs.1963.00

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2013

31.03.2014

31.03.2015

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Share Capital

63.274

63.274

65.029

Reserves & Surplus

1731.762

2176.399

3452.039

Net worth

1795.036

2239.673

3517.068

 

 

 

 

long-term borrowings

148.917

90.000

142.384

Short term borrowings

400.487

333.610

450.202

Current Maturities of Long-Term Debts

61.000

58.917

89.030

Total borrowings

610.404

482.527

681.616

Debt/Equity ratio

0.340

0.215

0.194

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2013

31.03.2014

31.03.2015

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Sales

4878.671

6636.924

8216.677

 

 

36.040

23.802

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2013

31.03.2014

31.03.2015

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Sales

4878.671

6636.924

8216.677

Profit

462.059

519.056

676.645

 

9.47%

7.82%

8.24%

 

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check list by info agents

Available in Report (Yes/No)

1

Year of establishment

Yes

2

Constitution of the entity -Incorporation details

Yes

3

Locality of the entity

Yes

4

Premises details

No

5

Buyer visit details

--

6

Contact numbers

Yes

7

Name of the person contacted

Yes

8

Designation of contact person

Yes

9

Promoter’s background

Yes

10

Date of Birth of Proprietor / Partners / Directors

Yes

11

Pan Card No. of Proprietor / Partners

Yes

12

Voter Id Card No. of Proprietor / Partners

No

13

Type of business

Yes

14

Line of Business

Yes

15

Export/import details (if applicable)

No

16

No. of employees

No

17

Details of sister concerns

Yes

18

Major suppliers

No

19

Major customers

No

20

Banking Details

Yes

21

Banking facility details

Yes

22

Conduct of the banking account

--

23

Financials, if provided

Yes

24

Capital in the business

Yes

25

Last accounts filed at ROC, if applicable

Yes

26

Turnover of firm for last three years

Yes

27

Reasons for variation <> 20%

--

28

Estimation for coming financial year

No

29

Profitability for last three years

Yes

30

Major shareholders, if available

Yes

31

External Agency Rating, if available

Yes

32

Litigations that the firm/promoter involved in

--

33

Market information

--

34

Payments terms

No

35

Negative Reporting by Auditors in the Annual Report

No

 

 

 

 

HIGHLIGHTS / PERFORMANCE OF THE COMPANY

 

Turnover of the Company for the year increased by 23.80% to Rs.8216.700 Million as compared to Rs. 6636.900 Million previous year. Profit before tax for the year increased by 22.48% to Rs.1009.300 Million as compared to Rs. 824.000 Million previous year.

 

Profit after tax for the year increased by 30.36% to Rs. 676.600 Million. As compared to Rs. 519.000 Million previous year.

 

The Directors are pleased to inform you that the Company has continued to grow despite adverse market conditions in 2014-15 due to its distribution strength, product quality, brand equity and after-sales service.

 

The well-entrenched distribution network of the Company is being supplemented with an array of CERA Style Studios and CERA Style Galleries in different towns, which showcase the Company’s products in an exclusive ambience.

 

 

MANAGEMENT DISCUSSION AND ANALYSIS

 

At CERA, the growth saga continues, despite not-so-conducive market conditions. The fact that CERA registered a healthy topline growth of 24% itself shows that the brand has gathered strength to wither any market upheavals.

 

The growth of the Company, much above the market growth, is largely on account of its continued efforts in leveraging the high brand value and product optimization besides deeper penetration in tier 2 markets. These efforts are further fortified by strong and structured marketing efforts, good product quality and after-sales service, and backed by a very loyal distribution network across India.

 

The Company’s initiative to provide touch and feel experience to its customers through its CERA Style Studios, has paid off well. CERA Style Studios are located in upmarket locations in Ahmedabad, Mumbai, Kochi, Bengaluru, Hyderabad, Gurgaon, Chandigarh, Chennai and Kolkata.

 

CERA Style Galleries, display and sales touch points of CERA, owned and managed by its trade partners, are increasing month after month. Soon the number of such CERA Style Galleries would touch 200.

 

For smaller trade retail partners, CERA encourages display in the form of CERA Style Centre. This will help further penetrate into smaller towns and outlets, thereby increasing the visibility of brand CERA.

 

The Company’s current brand ambassador, Bollywood style and fashion icon and acclaimed actress, Sonam Kapoor, has added the brands visibility. High decibel television campaigns were unleased on national and regional channels showcasing sanitaryware, faucets and tiles. The television campaign was supplemented by print advertisements in magazines.

 

The Company also strengthened CERA Care, its after-sales division with induction of technicians for taking care of its services in all key cities of the country.

 

Industry Structure and Developments

 

The Company’s growth continues by virtue of its brand power, customer loyalty, product quality and distribution strength, built over a period of 34 years. The Company’s brand extension to other related categories like faucets and tiles has helped in accelerating the growth.

 

The industry structure remains unchanged viz. Indian manufacturers in organized and unorganized sectors; International brands with or without manufacturing in India and imports from countries like China.

 

Outlook

 

The Company’s two-pronged aggressive marketing push of mass media advertising over television and print and partnering with industry organisations like CREDAI (Confederation of Real Estate Developers Associations of India), IIA (Indian Institute of Architects), IIID (Institute of Indian Interior Designers) and IPA (Indian Plumbing Association) has helped increase the value and equity of brand CERA. Also, the sales and distribution efforts to penetrate into tier 2 towns, supported by sales and after-sales teams, is certainly going to help the Company grow in the coming years also.

 

 

INDEX OF CHARGES

 

S.No.

Charge ID

Date of Charge Creation/Modification

Charge amount secured

Charge Holder

Address

Service Request Number (SRN)

1

10547260

17/01/2015

47,500,000.00

State Bank of India

OVERSEAS BRANCH, 1ST FLOOR, ISCON ELEGANCE, NR S 
UPATH V, OPP KARNAVATI CLUB, S G HIGHWAY, AHMEDABAD, Gujarat - 380015, INDIA

C42571794

2

10539323

18/11/2014

150,000,000.00

KOTAK MAHINDRA BANK LIMITED

27BKC, C 27, G Block, Bandra Kurla Complex, Bandra (E), Mumbai, Maharashtra - 400051, INDIA

C38461299

3

10039743

20/10/2012 *

1,108,800,000.00

STATE BANK OF INDIA

INDUSTRIAL FINANCE BRANCH 1ST FLOOR NEPTUNE HOUSE, 
NR GANDHIGRAM RLY STATION ASHRAM ROAD, AHMEDABAD, Gujarat - 380009, INDIA

B60932100

 

 

CONTINGENT LIABILITIES:

 

(Rs. in million)

PARTICULARS

31.03.2015

31.03.2014

Claims against the Company not acknowledged as debts (Net of Payments).

17.583

5.212

Estimated amount of contracts remaining to be executed on capital account not provided for (Net).

85.495

52.280

Letters of Credit opened and guarantees given by the Bank in favour of Parties and Government.

75.921

78.097

 

 

FIXED ASSETS

 

  • Leasehold Land
  • Freehold Land
  • Buildings
  • Plant & Machinery
  • Furniture & Fixtures
  • Vehicles

 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.63.57

UK Pound

1

Rs.99.20

Euro

1

Rs.70.35

 

 

INFORMATION DETAILS

 

Information Gathered by :

MNJ

 

 

Analysis Done by :

SAN

 

 

Report Prepared by :

SUJ


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

8

PAID-UP CAPITAL

1~10

7

OPERATING SCALE

1~10

8

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

8

--PROFITABILITY

1~10

7

--LIQUIDITY

1~10

7

--LEVERAGE

1~10

6

--RESERVES

1~10

8

--CREDIT LINES

1~10

8

--MARGINS

-5~5

 

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

YES

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

67

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.