MIRA INFORM REPORT

 

 

Report No. :

329202

Report Date :

26.06.2015

           

IDENTIFICATION DETAILS

 

Name :

BRANDZSTORM INDIA MARKETING PRIVATE LIMITED

 

 

Registered Office :

Office No.- 305, 3rd Floor, Hubtown Solaris, N. S., Phadke Marg, Near Hotel Regency, Andheri (East), Mumbai – 400069, Maharashtra

Tel. No.:

91-22-40798787

 

 

Country :

India

 

 

Financials (as on) :

31.03.2014

 

 

Date of Incorporation :

09.02.2010

 

 

Com. Reg. No.:

11-199895

 

 

Capital Investment / Paid-up Capital :

Rs.155.000 Million

 

 

CIN No.:

[Company Identification No.]

U52100MH2010PTC199895

 

 

IEC No.:

0312043333

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMB20844F

 

 

PAN No.:

[Permanent Account No.]

AAECB0542P

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Trader of Watches, Handbags.

 

 

No. of Employees :

100 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

B (36)

 

RATING

STATUS

PROPOSED CREDIT LINE

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

Small

 

Status :

Moderate

 

 

Payment Behaviour :

Slow but correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company incorporated during the year 2010. It is engaged in the business of trading of watches, handbags etc. it has a moderate track record.

 

For the financial year 2014, the company has incurred accumulated losses during the year and in comparison with the previous year the sales volume has also decreased.

 

Further, rating is constrained on account that due to accumulated losses incurred, it has affect the networth position of the company.

 

Trade relations are reported as fair. Business is active. Payment terms are slow but correct.

 

The company can be considered normal for business dealings with some cautions.

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

EXTERNAL AGENCY RATING

 

Not Available

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2013.

 

 

INFORMATION PARTED BY

 

Name :

Mr. Sachin Agarwal

Designation :

Finance Head

Contact No.:

91-9819478006

Date :

25.06.2015

 

 

LOCATIONS

 

Registered Office :

Office No.- 305, 3rd Floor, Hubtown Solaris, N. S., Phadke Marg, Near Hotel Regency, Andheri (East), Mumbai – 400069, Maharashtra, India

Tel. No.:

91-22-40798787/ 40798760

Mobile No.:

91-9819478006 [Mr. Sachin Agarwal]

Fax No.:

Not Available

E-Mail :

ujjval@brandzstorm.com

sales@brandzstorm.com

Website :

http://www.brandzstorm.com

 

 

Corporate Office :

134, 1st Floor, Laxmi Industrial Estate, New Link Road, Andheri (West), Mumbai – 400053, Maharashtra, India

 

 

Warehouse :

T1, 1st Floor, Munisurat Complex, Anjur Phata Road, Rahanal Village, Bhiwandi, Thane – 421302, Maharashtra, India

 

 

 

 

 

DIRECTORS

 

AS ON 30.09.2014

 

Name :

Ms. Neha Saraf

Designation :

Director

Address :

129A, Mukta Ram Babu Street, Po-Burra Bazar, Kolkata – 700007, West Bengal, India

Date of Birth/Age :

15.04.1984

Date of Appointment :

09.02.2010

DIN No.:

02900711

 

 

Name :

Mr. Ujjaval Vinod Saraf

Designation :

Director

Address :

A/56, Kalumal Estate, Opposite Juhu Post Office, AB Nair Road, Juhu, Mumbai – 400049, Maharashtra, India

Date of Birth/Age :

14.11.1981

Date of Appointment :

09.02.2010

DIN No.:

02900713

 

 

Name :

Mr. Vinodkumar Saraf

Designation :

Director

Address :

A/56, Kalumal Estate, Opposite Juhu Post Office, AB Nair Road, Juhu, Mumbai – 400049, Maharashtra, India

Date of Birth/Age :

21.07.1956

Date of Appointment :

09.02.2010

DIN No.:

02900716

 

 

KEY EXECUTIVES

 

Name :

Mr. Sachin Agarwal

Designation :

Finance Head

 

 

MAJOR SHAREHOLDERS

 

AS ON 30.09.2014

 

Names of Shareholders

 

No. of Shares

% of Holding

Ujjaval Saraf

3566700

23.01

Vinod Saraf

1126700

7.27

Neha Saraf

1736600

11.20

Vinod Kumar Saraf HUF

660000

4.26

Vidya Devi Saraf

660000

4.26

Benett Colman & Company Limited, India

7750000

50.00

 

 

 

Total

15500000

100.00

 

 

 

Equity Share Break up (Percentage of Total Equity)

 

AS ON 30.09.2014

 

Category

Percentage

Bodies corporate

50.00

Directors or relatives of Directors

50.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Trader of Watches, Handbags.

 

 

Products :

  • Watches
  • Handbags

 

 

Brand Names :

Not Divulged

 

 

Agencies Held :

Not Divulged

 

 

Exports :

Not Divulged

 

 

Imports :

 

Products :

Raw Material

Countries :

  • China
  • Hongkong
  • Europe

 

 

Terms :

 

Selling :

L/C, Cash, Credit (30 / 60 / 90 Days)

 

 

Purchasing :

L/C, Cash, Credit (30 / 60 / 90 Days)

 

 

PRODUCTION STATUS – NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Company Name :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark :

Not Divulged

 

 

Customers :

Company Name :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark :

Not Divulged

 

 

No. of Employees :

100 (Approximately)

 

 

Bankers :

Banker Name :

ICICI Bank Limited

Branch :

Landmarkrace Cource Circle, Alkapuri, Baroda - 390015, Gujarat, India

Person Name (With Designation) :

Not Divulged

Contact Number :

Not Divulged

Name of Account Holder :

Not Divulged

Account Number :

Not Divulged

Account Since (Date/Year of Account Opening) :

Not Divulged

Average Balance Maintained :

Not Divulged

Credit Facilities Enjoyed (CC/OD/Term Loan) :

Not Divulged

Account Operation :

Not Divulged

Remark :

Not Divulged

 

 

Facilities :

SECURED LOANS

31.03.2014

[9 Month]

Rs. In Million

30.06.2013

[15 Month]

Rs. In Million

Short Term Borrowings

 

 

Working capital loans from banks

10.540

0.000

 

 

 

Total

10.540

0.000

 

 

Auditors :

 

Name :

Nikhil Naik and Company

Chartered Accountants

Address :

64/68, Raja Bahadur Bansilal Building, 3rd Floor, Block No. 10, Opera House, Mumbai – 400004, Maharashtra, India

Tel. No.:

91-22-23674651

PAN No.:

AGDPN4568M

 

 

Memberships :

Not Divulged

 

 

Collaborators :

Not Divulged

 

 

Associates :

·         Compact Impex Private Limited

·         Bennett Coleman And Co. Limited

 

 

Enterprises which are owned, or have significant influence of or are partners with Key management personnel and their relatives :

·         Vinod Kumar Saraf HUF

·         Ujjval Saraf HUF

 


 

CAPITAL STRUCTURE

 

AS ON 30.09.2014

 

Authorised Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

16000000

Equity Shares

Rs.10/- each

Rs.160.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital:

No. of Shares

Type

Value

Amount

 

 

 

 

15500000

Equity Shares

Rs.10/- each

Rs.155.000 Million

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Million]

 

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2014

[9 Months]

30.06.2013

[15 Months]

31.03.2012

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

155.000

0.500

0.628

(b) Reserves & Surplus

(11.849)

32.879

16.893

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

143.151

33.379

17.521

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

142.500

0.000

58.623

(b) Deferred tax liabilities (Net)

0.478

0.000

0.023

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

0.000

0.000

0.000

Total Non-current Liabilities (3)

142.978

0.000

58.646

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

38.990

34.900

0.000

(b) Trade payables

44.990

49.823

21.416

(c) Other current liabilities

6.717

5.409

2.367

(d) Short-term provisions

1.700

5.153

0.000

Total Current Liabilities (4)

92.397

95.285

23.783

 

 

 

 

TOTAL

378.526

128.664

99.950

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

7.353

1.888

1.132

(ii) Intangible Assets

10.809

12.463

0.000

(iii) Capital work-in-progress

2.206

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

0.000

0.044

0.000

(d)  Long-term Loan and Advances

0.791

0.333

0.851

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

21.159

14.728

1.983

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

97.978

58.935

58.175

(c) Trade receivables

35.859

37.308

31.857

(d) Cash and cash equivalents

0.562

7.889

1.458

(e) Short-term loans and advances

0.515

1.035

0.000

(f) Other current assets

222.453

8.769

6.477

Total Current Assets

357.367

113.936

97.967

 

 

 

 

TOTAL

378.526

128.664

99.950

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2014

[9 Months]

30.06.2013

[15 Months]

31.03.2012

 

SALES

 

 

 

 

 

Revenue from Operations

92.873

 

 

Other Income

 

 

0.004

 

 

TOTAL                                    

137.200

203.263

92.877

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Purchases of Stock-in-Trade

69.659

 

 

Changes in inventories of finished goods, work-in-progress and Stock-in-Trade

 

 

(23.791)

 

 

Employees benefits expense

 

 

9.457

 

 

Other expenses

 

 

34.685

 

 

TOTAL                                    

151.385

182.973

90.010

 

 

 

 

 

 

PROFIT BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION

 

 

2.867

 

 

 

 

 

Less

FINANCIAL EXPENSES                                   

 

 

2.573

 

 

 

 

 

 

PROFIT BEFORE TAX, DEPRECIATION AND AMORTISATION

 

 

0.294

 

 

 

 

 

Less

DEPRECIATION/ AMORTISATION        

 

 

0.382

 

 

 

 

 

 

PRIOR PERIOD ITEM

 

 

7.613

 

 

 

 

 

 

PROFIT BEFORE TAX

                 (14.185)

20.290

7.525

 

 

 

 

 

Less

TAX                                                                 

(1.957)

4.433

2.343

 

 

 

 

 

 

PROFIT AFTER TAX

(12.228)

15.857

5.182

 

 

 

 

 

 

CIF VALUE OF IMPORTS

19.826

19.266

0.000

 

 

 

 

 

 

Earnings Per Share (Rs.)

0.79

317.15

103.62

 

 

Particulars

 

 

 

31.03.2015

Sales Turnover (Approximately)

 

 

200.000

 

The above information has been parted by Mr. Sachin Agarwal (Finance Head)

 

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

 

Particulars

 

31.03.2014

[9 Months]

30.06.2013

[15 Months]

31.03.2012

Current Maturities of Long term debt

NA

NA

NA

Cash generated from operations

NA

NA

NA

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2014

[9 Months]

30.06.2013

[15 Months]

31.03.2012

Net Profit Margin

PAT / Sales

(%)

NA

NA

5.58

 

 

 

 

 

Operating Profit Margin

(PBDIT/Sales)

(%)

NA

NA

3.09

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets)

(%)

(3.77)

15.78

7.53

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

(0.10)

0.61

0.43

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

1.27

1.05

3.35

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

3.87

1.20

4.12

 

 

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2012

30.06.2013

[15 Months]

31.03.2014

[9 Months]

 

Rs. In Million

Rs. In Million

Rs. In Million

Share Capital

0.628

0.500

155.000

Reserves & Surplus

16.893

32.879

(11.849)

Net worth

17.521

33.379

143.151

 

 

 

 

long-term borrowings

58.623

0.000

142.500

Short term borrowings

0.000

34.900

38.990

Total borrowings

58.623

34.900

181.490

Debt/Equity ratio

3.346

1.046

1.268

 

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2012

30.06.2013

[15 Months]

31.03.2014

[9 Months]

 

Rs. In Million

Rs. In Million

Rs. In Million

Total Income

92.877

203.263

137.200

 

 

118.852

(32.501)

 

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2012

30.06.2013

[15 Months]

31.03.2014

[9 Months]

 

Rs. In Million

Rs. In Million

Rs. In Million

Total Income

92.877

203.263

137.200

Profit

5.182

15.857

(12.228)

 

5.58%

7.80%

(8.91%)

 

 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check list by info agents

Available in Report (Yes/No)

1

Year of establishment

Yes

2

Constitution of the entity -Incorporation details

Yes

3

Locality of the entity

Yes

4

Premises details

No

5

Buyer visit details

--

6

Contact numbers

Yes

7

Name of the person contacted

Yes

8

Designation of contact person

Yes

9

Promoter’s background

Yes

10

Date of Birth of Proprietor / Partners / Directors

Yes

11

Pan Card No. of Proprietor / Partners

No

12

Voter Id Card No. of Proprietor / Partners

No

13

Type of business

Yes

14

Line of Business

Yes

15

Export/import details (if applicable)

Yes

16

No. of employees

Yes

17

Details of sister concerns

Yes

18

Major suppliers

No

19

Major customers

No

20

Banking Details

Yes

21

Banking facility details

Yes

22

Conduct of the banking account

--

23

Financials, if provided

Yes

24

Capital in the business

Yes

25

Last accounts filed at ROC, if applicable

Yes

26

Turnover of firm for last three years

Yes

27

Reasons for variation <> 20%

--

28

Estimation for coming financial year

No

29

Profitability for last three years

Yes

30

Major shareholders, if available

Yes

31

External Agency Rating, if available

No

32

Litigations that the firm/promoter involved in

--

33

Market information

--

34

Payments terms

Yes

35

Negative Reporting by Auditors in the Annual Report

No

 

 

 

REVIEW OF OPERATION

 

The Company has made a profit/loss of Rs. (2.228) Million during the year ended March 31, 2014 as compared to Rs. 15.857 Million during the last year ended on June 30, 2013.

 

 

UNSECURED LOANS:

 

Particulars

31.03.2014

[9 Month]

Rs. In Million

30.06.2013

[15 Month]

Rs. In Million

Long Term Borrowings

 

 

Fully convertible debentures others

142.500

0.000

 

 

 

Short Term Borrowings

 

 

Loans repayable on demand

0.000

11.309

Intercorporate borrowings

28.450

23.591

 

 

 

Total

170.950

34.900

 

 

INDEX OF CHARGE:

 

Sr. No.

Charge ID

Date of Charge Creation/Modification

Charge amount secured

Charge Holder

Address

Service Request Number (SRN)

1

10358025

11/05/2012

17,500,000.00

ICICI Bank Limited

Landmarkrace Cource Circle, Alkapuri, Baroda, Gujarat - 390015, India

B40568859

 

 

FIXED ASSETS:

 

·         Air Conditioner

·         Computer

·         Furniture and Fixture

·         Office Equipment

·         Distribution Rights

·         Brand Purchased

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

 

Unit

Indian Rupees

US Dollar

1

Rs.63.61

UK Pound

1

Rs.99.79

Euro

1

Rs.71.17

 

 

INFORMATION DETAILS

 

Information Gathered by :

PPT

 

 

Analysis Done by :

TRI

 

 

Report Prepared by :

NKT

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

5

PAID-UP CAPITAL

1~10

6

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILITY

1~10

3

--LIQUIDITY

1~10

3

--LEVERAGE

1~10

3

--RESERVES

1~10

3

--CREDIT LINES

1~10

3

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

 

 

 

TOTAL

 

36

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NB

NEW BUSINESS

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.