MIRA INFORM REPORT
|
Report No. : |
310672 |
|
Report Date : |
04.03.2015 |
IDENTIFICATION DETAILS
|
Name : |
AUM ADVERTISING AND MEDIA PRIVATE LIMITED |
|
|
|
|
Registered
Office : |
247, Laxmi Plaza, Shree Laxmi Industrial Estate, New Link Road,
Andheri (West), Mumbai – 400053, Maharashtra |
|
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|
Country : |
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|
|
|
Financials (as
on) : |
31.03.2014 |
|
|
|
|
Date of
Incorporation : |
20.03.2006 |
|
|
|
|
Com. Reg. No.: |
11-160578 |
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|
|
|
Capital
Investment / Paid-up Capital : |
Rs.0.100 Million |
|
|
|
|
CIN No.: [Company Identification
No.] |
U74300MH2006PTC160578 |
|
|
|
|
TAN No.: [Tax Deduction &
Collection Account No.] |
MUMA27508F |
|
|
|
|
PAN No.: [Permanent Account No.] |
AAFCA6370H |
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|
|
|
Legal Form : |
Private Limited Liability Company |
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|
|
|
Line of Business
: |
Providing services of state of the art media planning and media
buying. |
|
|
|
|
No. of Employees
: |
15 (Approximately) |
RATING & COMMENTS
|
MIRA’s Rating : |
Ba (48) |
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
Status : |
Satisfactory |
|
|
|
|
Payment Behaviour : |
Usually correct |
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|
|
Litigation : |
Clear |
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Comments : |
Subject is an established company having satisfactory track record. The company has reported decent profitability for the year 2013-14. Further, the company operates on its owned funds. There are no
borrowings recorded by the company. Financial position seems to be good. Trade relations are fair. Business is active. Payment terms are
reported to be usually correct. The company can be considered for business dealings at usual trade
terms and conditions. |
NOTES:
Any query related to this report can be made
on e-mail : infodept@mirainform.com
while quoting report number, name and date.
EXTERNAL AGENCY RATING
Not Available
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2014.
INFORMATION PARTED BY
|
Name : |
Mr. Santosh Jadhav |
|
Designation : |
Account and Finance Head |
|
Contact No.: |
91-22-26341243 |
|
Date : |
03.03.2015 |
LOCATIONS
|
Registered Office : |
247, Laxmi Plaza, Shree Laxmi Industrial Estate, New Link Road,
Andheri (West), Mumbai – 400053, Maharashtra, India |
|
Tel. No.: |
91-22-26341243 / 66778106 |
|
Fax No.: |
91-22-66778106 |
|
E-Mail : |
|
|
Website : |
DIRECTORS
AS ON 18.08.2014
|
Name : |
Mr. Arvind Pradhan Bhanushali |
|
Designation : |
Director |
|
Address : |
B-9, Mahavir View Apartments, |
|
Date of Birth/Age : |
14.04.1975 |
|
Qualification : |
Bachelor of Commerce |
|
Date of Appointment : |
20.03.2006 |
|
DIN No.: |
00134211 |
|
PAN No.: |
AEKPB1308N |
|
|
|
|
Name : |
Mr. Himanshu Praful Sheth |
|
Designation : |
Director |
|
Address : |
13/33, Triveni CHS, Old Lokhandwala Complex, Andheri (West), Mumbai-
400 053, |
|
Date of Birth/Age : |
11.05.1970 |
|
Qualification : |
Bachelor of Engineering |
|
Date of Appointment : |
20.03.2006 |
|
DIN No.: |
00134220 |
|
PAN No.: |
AAKPS5661F |
KEY EXECUTIVES
|
Name : |
Mr. Santosh Jadhav |
|
Designation : |
Account and Finance Head |
MAJOR SHAREHOLDERS
AS ON 18.08.2014
|
Names of Shareholders |
No. of Shares |
% of Holding |
|
Himanshu Praful Sheth |
5000 |
50.00 |
|
Arvind Pradhan Bhanushali |
5000 |
50.00 |
|
Total |
10000 |
100.00 |
Equity Share Break up (Percentage of Total Equity)
AS ON 18.08.2014
|
Category |
Percentage |
|
Directors or relatives of Directors |
100.00 |
BUSINESS DETAILS
|
Line of Business : |
Providing services of state of the art media planning and media
buying. |
|
|
|
|
Brand Names : |
Not Divulged |
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|
|
|
Agencies Held : |
Not Divulged |
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Exports : |
-- |
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Imports : |
-- |
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Terms : |
|
|
Selling : |
Cash, Credit (30 / 60 / 90 Days) |
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Purchasing : |
Cash, Credit (30 / 60 / 90 Days) |
PRODUCTION STATUS – NOT AVAILABLE
GENERAL INFORMATION
|
Suppliers : |
Not Divulged |
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Customers : |
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No. of Employees : |
15 (Approximately) |
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Bankers : |
|
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Auditors : |
|
|
Name : |
A.B. Sanghrajka and Associates Chartered Accountants |
|
Address : |
605, Casablanca, Skyline Oasis, Ghatkopar (West), Mumbai – 400086,
Maharashtra, India |
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PAN No.: |
AKZPS1548Q |
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Membership : |
-- |
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|
|
Enterprises which
are owned, or have significant influence of or are partners with Key management
personnel and their relatives |
· UEI Media Private Limited · Entertainment Amp Private Limited · Media Zone Advertising LLP · 25 Frames · Media Plus ·
Mediaque Entertainment Private Limited |
CAPITAL STRUCTURE
AS ON 18.08.2014
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
100000 |
Equity Shares |
Rs.10/- each |
Rs.1.000 Million |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
10000 |
Equity Shares |
Rs.10/- each |
Rs.0.100 Million |
|
|
|
|
|
FINANCIAL DATA
[all figures are
in Rupees Million]
ABRIDGED BALANCE
SHEET
|
SOURCES OF FUNDS |
31.03.2014 |
31.03.2013 |
31.03.2012 |
|
I.
EQUITY
AND LIABILITIES |
|
|
|
|
(1)Shareholders' Funds |
|
|
|
|
(a) Share Capital |
0.100 |
0.100 |
0.100 |
|
(b) Reserves & Surplus |
73.438 |
65.665 |
50.810 |
|
(c) Money
received against share warrants |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
(2) Share Application money pending
allotment |
0.000 |
0.000 |
0.000 |
|
Total
Shareholders’ Funds (1) + (2) |
73.538 |
65.765 |
50.910 |
|
|
|
|
|
|
(3)
Non-Current Liabilities |
|
|
|
|
(a) long-term borrowings |
0.000 |
0.000 |
0.000 |
|
(b) Deferred tax liabilities (Net) |
0.262 |
0.186 |
0.100 |
|
(c) Other long term
liabilities |
0.000 |
0.000 |
0.000 |
|
(d) long-term
provisions |
0.000 |
0.000 |
0.000 |
|
Total Non-current
Liabilities (3) |
0.262 |
0.186 |
0.100 |
|
|
|
|
|
|
(4)
Current Liabilities |
|
|
|
|
(a) Short
term borrowings |
0.000 |
0.000 |
0.000 |
|
(b) Trade
payables |
300.421 |
257.284 |
153.227 |
|
(c) Other
current liabilities |
25.283 |
10.726 |
5.166 |
|
(d) Short-term
provisions |
54.994 |
34.873 |
34.873 |
|
Total Current
Liabilities (4) |
380.698 |
302.883 |
193.266 |
|
|
|
|
|
|
TOTAL |
454.498 |
368.834 |
244.276 |
|
|
|
|
|
|
II.
ASSETS |
|
|
|
|
(1)
Non-current assets |
|
|
|
|
(a) Fixed
Assets |
|
|
|
|
(i)
Tangible assets |
8.246 |
8.818 |
9.490 |
|
(ii)
Intangible Assets |
0.000 |
0.000 |
0.000 |
|
(iii)
Capital work-in-progress |
0.000 |
0.000 |
0.000 |
|
(iv)
Intangible assets under development |
0.000 |
0.000 |
0.000 |
|
(b) Non-current Investments |
0.000 |
0.000 |
0.000 |
|
(c) Deferred tax assets (net) |
0.000 |
0.000 |
0.000 |
|
(d) Long-term Loan and Advances |
35.912 |
35.683 |
3.806 |
|
(e) Other
Non-current assets |
0.000 |
0.000 |
0.000 |
|
Total Non-Current
Assets |
44.158 |
44.501 |
13.296 |
|
|
|
|
|
|
(2)
Current assets |
|
|
|
|
(a)
Current investments |
0.000 |
0.000 |
0.000 |
|
(b)
Inventories |
0.000 |
0.000 |
0.000 |
|
(c) Trade
receivables |
216.756 |
218.333 |
137.243 |
|
(d) Cash
and cash equivalents |
183.326 |
104.021 |
92.967 |
|
(e)
Short-term loans and advances |
8.936 |
1.229 |
0.764 |
|
(f) Other current
assets |
1.322 |
0.750 |
0.006 |
|
Total
Current Assets |
410.340 |
324.333 |
230.980 |
|
|
|
|
|
|
TOTAL |
454.498 |
368.834 |
244.276 |
PROFIT & LOSS
ACCOUNT
|
|
PARTICULARS |
31.03.2014 |
31.03.2013 |
31.03.2012 |
|
|
|
SALES |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Other Income |
|
|
|
|
|
|
TOTAL |
1381.595 |
1113.119 |
848.128 |
|
|
|
|
|
|
|
|
|
EXPENSES |
1287.626 |
1038.269 |
787.712 |
|
|
|
|
|
|
|
|
|
|
PROFIT
BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION |
93.969 |
74.850 |
60.416 |
|
|
|
|
|
|
|
|
|
|
FINANCIAL
EXPENSES |
0.293 |
0.327 |
0.266 |
|
|
|
|
|
|
|
|
|
|
PROFIT
BEFORE TAX, DEPRECIATION AND AMORTISATION |
93.676 |
74.523 |
60.150 |
|
|
|
|
|
|
|
|
|
|
DEPRECIATION/
AMORTISATION |
0.734 |
0.848 |
0.855 |
|
|
|
|
|
|
|
|
|
|
PROFIT BEFORE
TAX |
92.942 |
73.675 |
59.425 |
|
|
|
|
|
|
|
|
|
|
TAX |
30.182 |
23.953 |
19.400 |
|
|
|
|
|
|
|
|
|
|
PROFIT AFTER TAX |
62.760 |
49.722 |
40.025 |
|
|
|
|
|
|
|
|
|
|
PREVIOUS
YEARS’ BALANCE BROUGHT FORWARD |
54.098 |
44.215 |
43.059 |
|
|
|
|
|
|
|
|
|
|
APPROPRIATIONS |
|
|
|
|
|
|
|
Transfer to General Reserve |
6.276 |
4.972 |
4.002 |
|
|
|
Dividend |
47.000 |
30.000 |
30.000 |
|
|
|
Tax on Dividend |
7.987 |
4.867 |
4.867 |
|
|
BALANCE CARRIED
TO THE B/S |
55.595 |
54.098 |
44.215 |
|
|
|
|
|
|
|
|
|
|
Earnings Per
Share (Rs.) |
6276.00 |
4972.20 |
4002.50 |
|
Expected Sales (2014-2015): Rs.1500.000 Million
The above information has been parted by Mr. Santosh Jadhav (Account and
Finance head)
KEY RATIOS
|
PARTICULARS |
|
31.03.2014 |
31.03.2013 |
31.03.2012 |
|
Return on Total Assets (PBT/Total Assets) |
(%) |
20.45 |
19.98 |
24.33 |
|
|
|
|
|
|
|
Return on Investment (ROI) (PBT/Networth) |
|
1.26 |
1.12 |
1.17 |
|
|
|
|
|
|
|
Debt Equity Ratio (Total Debt /Networth) |
|
0.00 |
0.00 |
0.00 |
|
|
|
|
|
|
|
Current Ratio (Current Asset/Current Liability) |
|
1.08 |
1.07 |
1.20 |
FINANCIAL ANALYSIS
[all figures are
in Rupees Million]
DEBT EQUITY RATIO
|
Particular |
31.03.2012 |
31.03.2013 |
31.03.2014 |
|
|
Rs.
In Million |
Rs.
In Million |
Rs.
In Million |
|
Share Capital |
0.100 |
0.100 |
0.100 |
|
Reserves & Surplus |
50.810 |
65.665 |
73.438 |
|
Net
worth |
50.910 |
65.765 |
73.538 |
|
|
|
|
|
|
long-term borrowings |
0.000 |
0.000 |
0.000 |
|
Short term borrowings |
0.000 |
0.000 |
0.000 |
|
Total
borrowings |
0.000 |
0.000 |
0.000 |
|
Debt/Equity
ratio |
0.000 |
0.000 |
0.000 |
YEAR-ON-YEAR GROWTH
|
Year
on Year Growth |
31.03.2012 |
31.03.2013 |
31.03.2014 |
|
|
Rs.
In Million |
Rs.
In Million |
Rs.
In Million |
|
Total Income |
848.128 |
1113.119 |
1381.595 |
|
|
|
31.244 |
24.119 |
NET PROFIT MARGIN
|
Net
Profit Margin |
31.03.2012 |
31.03.2013 |
31.03.2014 |
|
|
Rs.
In Million |
Rs.
In Million |
Rs.
In Million |
|
Total Income |
848.128 |
1113.119 |
1381.595 |
|
Profit |
40.025 |
49.722 |
62.760 |
|
|
4.72% |
4.47% |
4.54% |
LOCAL AGENCY FURTHER INFORMATION
CURRENT MATURITIES OF
LONG-TERM DEBT: NOT AVAILABLE
|
Sr. No. |
Check List by Info Agents |
Available in
Report (Yes / No) |
|
1] |
Year of Establishment |
Yes |
|
2] |
Locality of the firm |
Yes |
|
3] |
Constitutions of the firm |
Yes |
|
4] |
Premises details |
No |
|
5] |
Type of Business |
Yes |
|
6] |
Line of Business |
Yes |
|
7] |
Promoter's background |
Yes |
|
8] |
No. of employees |
Yes |
|
9] |
Name of person contacted |
Yes |
|
10] |
Designation of contact
person |
Yes |
|
11] |
Turnover of firm for last
three years |
Yes |
|
12] |
Profitability for last
three years |
Yes |
|
13] |
Reasons for variation
<> 20% |
----------- |
|
14] |
Estimation for coming
financial year |
Yes |
|
15] |
Capital in the business |
Yes |
|
16] |
Details of sister
concerns |
Yes |
|
17] |
Major suppliers |
No |
|
18] |
Major customers |
Yes |
|
19] |
Payments terms |
Yes |
|
20] |
Export / Import details (if
applicable) |
No |
|
21] |
Market information |
---------- |
|
22] |
Litigations that the firm
/ promoter involved in |
---------- |
|
23] |
Banking Details |
Yes |
|
24] |
Banking facility details |
No |
|
25] |
Conduct of the banking
account |
---------- |
|
26] |
Buyer visit details |
---------- |
|
27] |
Financials, if provided |
Yes |
|
28] |
Incorporation details, if
applicable |
Yes |
|
29] |
Last accounts filed at
ROC |
Yes |
|
30] |
Major Shareholders, if
available |
Yes |
|
31] |
Date of Birth of Proprietor/Partner/Director,
if available |
Yes |
|
32] |
PAN of
Proprietor/Partner/Director, if available |
Yes |
|
33] |
Voter ID No of
Proprietor/Partner/Director, if available |
No |
|
34] |
External Agency Rating,
if available |
No |
NO CHARGES EXIST FOR THE
COMPANY
FIXED ASSETS:
·
Computer
·
Printer
·
Furniture and Fixture
·
Mobile Instruments
·
Motor Car
·
Motor Cycle
·
Television
·
Vending Machine
·
Air Conditioner
·
Office Gala
·
Office Equipments
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners, controlling
shareholders or senior officers as terrorist or terrorist organization or whom
notice had been received that all financial transactions involving their assets
have been blocked or convicted, found guilty or against whom a judgement or
order had been entered in a proceedings for violating money-laundering,
anti-corruption or bribery or international economic or anti-terrorism sanction
laws or whose assets were seized, blocked, frozen or ordered forfeited for
violation of money laundering or international anti-terrorism laws.
2] Court Declaration :
No exist to suggest that subject is or was
the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper payments
to government officials for engaging in prohibited transactions or with
designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent
government authority for any violation of anti-corruption laws or international
anti-money laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
Indian Rupees |
|
US Dollar |
1 |
Rs.61.84 |
|
|
1 |
Rs.95.14 |
|
Euro |
1 |
Rs.69.25 |
INFORMATION DETAILS
|
Information
Gathered by : |
PPT |
|
|
|
|
Analysis Done by
: |
SUC |
|
|
|
|
Report Prepared
by : |
NKT |
SCORE & RATING EXPLANATIONS
|
SCORE FACTORS |
RANGE |
POINTS |
|
HISTORY |
1~10 |
4 |
|
PAID-UP CAPITAL |
1~10 |
3 |
|
OPERATING SCALE |
1~10 |
6 |
|
FINANCIAL
CONDITION |
|
|
|
--BUSINESS SCALE |
1~10 |
6 |
|
--PROFITABILITY |
1~10 |
5 |
|
--LIQUIDITY |
1~10 |
4 |
|
--LEVERAGE |
1~10 |
8 |
|
--RESERVES |
1~10 |
4 |
|
--CREDIT LINES |
1~10 |
8 |
|
--MARGINS |
-5~5 |
-- |
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
|
DEFAULTER
|
|
|
|
--RBI |
YES/NO |
NO |
|
--EPF |
YES/NO |
NO |
|
|
|
|
|
TOTAL |
|
48 |
This score serves as a reference to assess SC’s
credit risk and to set the amount of credit to be extended. It is calculated
from a composite of weighted scores obtained from each of the major sections of
this report. The assessed factors and their relative weights (as indicated
through %) are as follows:
Financial
condition (40%) Ownership
background (20%) Payment
record (10%)
Credit history
(10%) Market trend (10%) Operational size
(10%)
RATING EXPLANATIONS
|
RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest
capability for timely payment of interest and principal sums |
Unlimited |
|
71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
|
56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Capability to overcome financial difficulties seems comparatively below
average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NB |
NEW BUSINESS |
||
This report is issued at your request without any
risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL)
or its officials.