MIRA INFORM REPORT

 

 

Report No. :

320212

Report Date :

02.05.2015

 

IDENTIFICATION DETAILS

 

Name :

MEDIASCOPE PUBLICITAS (INDIA) PRIVATE LIMITED (w.e.f. 19.12.2001)

 

 

Formerly Known As :

MEDIASCOPE PROMOTION NETWORK (INDIA) PRIVATE LIMITED

 

 

Registered Office :

51, Doli Chambers, 5th Floor, Off Arthur Bunder Road, Colaba, Mumbai – 400005, Maharashtra

Tel. No.:

91-22-22048890

 

 

Country :

India

 

 

Financials (as on) :

31.03.2014

 

 

Date of Incorporation :

11.10.2000

 

 

Com. Reg. No.:

11-129111

 

 

Capital Investment / Paid-up Capital :

Rs.5.000 Million

 

 

CIN No.:

[Company Identification No.]

U72900MH2000PTC129111

 

 

IEC No.:

Not Available

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM14560A

 

 

PAN No.:

[Permanent Account No.]

AACCM5115F

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Service provider of Branding and Advertising Agencies.

 

 

No. of Employees :

180 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (46)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Satisfactory

 

 

Payment Behaviour :

Usually correct

 

 

Litigation :

Clear

 

 

Comments :

Subject is an established company having satisfactory track record.

 

Financial position of the company seems to be decent.

 

Trade relations are fair. Business is active. Payment terms are reported to be usually correct.

 

The company can be considered for business dealings at usual trade terms and conditions.

 

NOTES:

Any query related to this report can be made on e-mail: infodept@mirainform.com while quoting report number, name and date.

 

EXTERNAL AGENCY RATING

 

Not Available

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2014.

 

INFORMATION PARTED BY

 

Name :

Mr. Girish Sharma

Designation :

Accounts Manager

Contact No.:

91-22-61377400

Date :

29.04.2015

 

 

LOCATIONS

 

Registered Office/ Corporate Office :

51, Doli Chambers, 5th Floor, Off Arthur Bunder Road, Colaba, Mumbai – 400 005, Maharashtra, India

Tel. No.:

91-22-22048890/ 61377400/ 22881401

Fax No.:

91-22-61377400/ 22824889

E-Mail :

mehul.vora@publicitas.com

girish.sharma@media.scope.com

mumbai@publicitas.com   

Website :

http://www.publicitas.com

Location :

Owned

Locality :

Commercial

 

 

Extension Office for the Head Office :

402, Doli Chambers Arthur Bunder Road, Colaba, Mumbai – 400005, Maharashtra, India

 

 

Branch Office :

Located at:

 

·         Delhi

·         Bangalore

·         Chennai

 

 

DIRECTORS

 

AS ON 18.06.2014

 

Name :

Mr. Marzban Burjor Patel

Designation :

Managing Director

Address :

P-1, Glenelg, 11, Damani House, Cuffe Parade, Mumbai – 400 005, Maharashtra, India

Date of Birth/Age :

13.02.1960

Date of Appointment :

11.10.2000

DIN No.:

00060636

 

 

Name :

Mrs. Anita Marzban Patel

Designation :

Alternate Director of Mr. Petrikowski Rudiger Gert

Address :

P-1, Glenelg, 11, Damani House, Cuffe Parade, Mumbai – 400 005, Maharashtra, India

Date of Appointment :

25.07.2012

DIN No.:

00060638

 

 

Name :

Mr. Petrikowski Rudiger Gert

Designation :

Director

Address :

Kirschenackerweg, 22, 3063, Ittigen, Ittigen, 3063, Switzerland

Date of Birth/Age :

08.01.1966

Date of Appointment :

12.09.2012

DIN No.:

05339701

 

 

Name :

Mr. Johannes Christoph Braun

Designation :

Director

Address :

Atlenhoferstresse, 12, Zurich, Switzerland

Date of Birth/Age :

11.08.1975

Date of Appointment :

23.08.2013

DIN No.:

06655977

 

 

KEY EXECUTIVES

 

Name :

Mr. Girish Sharma

Designation :

Accounts Executive

 

 

MAJOR SHAREHOLDERS

 

AS ON 18.06.2014

 

Names of Shareholders

 

No. of Shares

% of Holding

Marzban B. Patel

87500

17.50

Anita M. Patel jointly with Marzban B. Patel

87500

17.50

Publicitas Asia Holdings Limited, Hong Kong

325000

65.00

 

 

 

Total

500000

100.00

 

 

Equity Share Break up (Percentage of Total Equity)

 

AS ON 18.06.2014

 

Category

Percentage

Foreign holdings [Foreign institutional investor(s), Foreign companie(s) Foreign financial institution(s), Non-resident Indian(s) or Overseas Corporate bodies or Others]

65.00

Directors or relatives of Directors

35.00

Total

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Service provider of Branding and Advertising Agencies.

 

 

Products/ Services :

  • Business Media Solutions
  • Travel Media Solutions
  • GCC Media Solutions

 

 

Brand Names :

Not Divulged

 

 

Agencies Held :

Not Divulged

 

 

Exports :

Not Divulged

 

 

Imports :

Not Divulged

 

 

Terms :

 

Selling :

Cash and Credit (30 / 60 / 90 Days)

 

 

Purchasing :

Cash and Credit (30 / 60 / 90 Days)

 

PRODUCTION STATUS – NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Company Name :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark :

Not Divulged

 

 

Customers :

Company Name :

Not Divulged

Name of the Person :

Not Divulged

Contact No.:

Not Divulged

Since How Long Known :

Not Divulged

Maximum Limit Dealt :

Not Divulged

Experience :

Not Divulged

Remark :

Not Divulged

 

 

No. of Employees :

180 (Approximately)

 

 

Bankers :

Banker Name :

Citi Bank

Branch :

Mumbai, Maharashtra, India

Person Name :

Not Divulged

Contact Number :

Not Divulged

Name of Account Holder :

Not Divulged

Account Number :

Not Divulged

Account Since :

Not Divulged

Average Balance Maintained :

Not Divulged

Credit Facilities Enjoyed :

Not Divulged

Account Operation :

Not Divulged

Remark :

Not Divulged

 

 

Facilities :

SECURED LOANS

31.03.2014

Rs. In Million

31.03.2013

Rs. In Million

Short Term Borrowings

 

 

Citi Bank

160.643

53.247

 

 

 

Total

160.643

53.247

 

Auditors :

 

Name :

Rahul Gautam Divan and Associates

Chartered Accountants

Address :

C/o. Midsnell, 134, Mittal Tower ‘C’, Nariman Point, Mumbai – 400 021, Maharashtra, India

Tel. No.:

91-22-66324991/ 66324992

Fax No.:

91-22-22875374

E-Mail :

rdivan@vsnl.com  

PAN No.:

AADFR9025P

 

 

Collaborators :

Not Divulged

 

 

Membership :

Not Divulged

 

 

Holding Company :

Publicitas Asia Holdings Limited, Hong Kong

 

 

Fellow Subsidiaries :

  • Pablicitas (Thailand) Limited, Thailand 
  • Publicitas GmbH Austria
  • Publicitas North America Inc; U.S.A. 
  • Publicitas Singapore Pte. Limited, Singapore
  • Publicitas Limited, U.K.
  • Publicitas Latin America, U.S.A.
  • Publicitas Beijing Advertising Co. Limited, China
  • Publicitas International AG, Basel
  • PDM Media (India) Private Limited, India

 

 

Enterprises over which significant influence exercised by Directors :

  • Mediascope
  • Adstream Advertising Services Private Limited

 

 

CAPITAL STRUCTURE

 

AS ON 18.06.2014

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

500000

Equity Shares

Rs.10/- each

Rs.5.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

500000

Equity Shares

Rs.10/- each

Rs.5.000 Million

 

 

 

 

 


FINANCIAL DATA

[all figures are in Rupees Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2014

31.03.2013

31.03.2012

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

5.000

5.000

5.000

(b) Reserves & Surplus

160.538

143.705

146.839

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

165.538

148.705

151.839

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

0.000

0.000

0.000

Total Non-current Liabilities (3)

0.000

0.000

0.000

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

160.643

53.247

0.168

(b) Trade payables

326.103

282.499

317.701

(c) Other current liabilities

36.887

33.268

19.147

(d) Short-term provisions

0.000

0.000

0.000

Total Current Liabilities (4)

523.633

369.014

337.016

 

 

 

 

TOTAL

689.171

517.719

488.855

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

21.553

25.381

14.443

(ii) Intangible Assets

1.173

0.429

0.367

(iii) Capital work-in-progress

0.000

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

1.869

1.605

1.598

(d)  Long-term Loan and Advances

106.839

75.484

37.313

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

131.434

102.899

53.721

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

507.385

357.148

375.147

(d) Cash and cash equivalents

17.134

28.049

46.607

(e) Short-term loans and advances

33.218

29.623

13.380

(f) Other current assets

0.000

0.000

0.000

Total Current Assets

557.737

414.820

435.134

 

 

 

 

TOTAL

689.171

517.719

488.855

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2014

31.03.2013

31.03.2012

 

 

 

 

 

 

TOTAL INCOME

528.151

350.481

390.235

 

 

 

 

 

 

EXPENSES

505.160

353.749

360.417

 

 

 

 

 

 

PROFIT/(LOSS) BEFORE TAX 

23.019

(3.140)

29.818

 

 

 

 

 

 

TAX                                                     

6.187

(0.907)

9.893

 

 

 

 

 

 

PROFIT/(LOSS) AFTER TAX

16.832

(3.134)

19.925

 

 

 

 

 

 

Earnings Per Share (Rs.)

33.66

(6.27)

39.85

 

Expected Sales (2014-2015): Rs.600.000 Million

 

The above information has been parted by Mr. Girish Sharma

 

 

KEY RATIOS

 

PARTICULARS

 

 

31.03.2014

31.03.2013

31.03.2012

Return on Total Assets

(PBT/Total Assets)

(%)

3.35

-0.61

6.12

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.14

-0.02

0.20

 

 

 

 

 

Debt Equity Ratio

(Total Debt /Networth)

 

0.97

0.36

0.00

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.07

1.12

1.29

 

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2012

31.03.2013

31.03.2014

 

Rs. In Million

Rs. In Million

Rs. In Million

Share Capital

5.000

5.000

5.000

Reserves & Surplus

146.839

143.705

160.538

Share Application money pending allotment

0.000

0.000

0.000

Net worth

151.839

148.705

165.538

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

0.168

53.247

160.643

Total borrowings

0.168

53.247

160.643

Debt/Equity ratio

0.001

0.358

0.970

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2012

31.03.2013

31.03.2014

 

Rs. In Million

Rs. In Million

Rs. In Million

Sales

390.235

350.481

528.151

 

 

(10.187)

50.693

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2012

31.03.2013

31.03.2014

 

Rs. In Million

Rs. In Million

Rs. In Million

Sales

390.235

350.481

528.151

Profit

19.925

(3.134)

16.832

 

5.11%

(0.89%)

3.19%

 

 

LOCAL AGENCY FURTHER INFORMATION

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS ARE NOT AVAILABLE

 

 

Sr. No.

Check List by Info Agents

Available in Report (Yes / No)

1]

Year of Establishment

Yes

2]

Locality of the firm

Yes

3]

Constitutions of the firm

Yes

4]

Premises details

Yes

5]

Type of Business

Yes

6]

Line of Business

Yes

7]

Promoter's background

Yes

8]

No. of employees

Yes

9]

Name of person contacted

Yes

10]

Designation of contact person

Yes

11]

Turnover of firm for last three years

Yes

12]

Profitability for last three years

Yes

13]

Reasons for variation <> 20%

-----------

14]

Estimation for coming financial year

Yes

15]

Capital in the business

Yes

16]

Details of sister concerns

Yes

17]

Major suppliers

No

18]

Major customers

No

19]

Payments terms

Yes

20]

Export / Import details (if applicable)

No

21]

Market information

----------

22]

Litigations that the firm / promoter involved in

----------

23]

Banking Details

Yes

24]

Banking facility details

Yes

25]

Conduct of the banking account

----------

26]

Buyer visit details

----------

27]

Financials, if provided

Yes

28]

Incorporation details, if applicable

Yes

29]

Last accounts filed at ROC

Yes

30]

Major Shareholders, if available

Yes

31]

Date of Birth of Proprietor/Partner/Director, if available

Yes

32]

PAN of Proprietor/Partner/Director, if available

No

33]

Voter ID No of Proprietor/Partner/Director, if available

No

34]

External Agency Rating, if available

No

 

 

NO CHARGES EXIST FOR COMPANY.

 

 

FIXED ASSETS:

 

·         Furniture and Fixtures

·         Computers 

·         Vehicles

·         Office Equipments

·         OOH Properties

·         Computer Software  

 


CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 


 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

Rs.63.20

UK Pound

1

Rs.97.01

Euro

1

Rs.69.34

 

 

INFORMATION DETAILS

 

Information Gathered by :

PRT

 

 

Analysis Done by :

RAS

 

 

Report Prepared by :

NKT


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

6

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

5

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

5

--PROFITABILITY

1~10

4

--LIQUIDITY

1~10

5

--LEVERAGE

1~10

6

--RESERVES

1~10

5

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

 

 

 

TOTAL

 

46

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

NB

NEW BUSINESS

 

 

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.