MIRA INFORM REPORT

 

 

Report No. :

351556

Report Date :

26.11.2015

 

IDENTIFICATION DETAILS

 

Name :

PARLE AGRO PRIVATE LIMITED (w.e.f.16.04.2001)

 

 

Formerly Known As :

PARLE AGRO LIMITED

 

 

Registered Office :

Western Express Highway, Andheri (East), Mumbai - 400099, Maharashtra

Tel. No.:

91-22-67348000

 

 

Country :

India

 

 

Financials (as on) :

31.03.2014

 

 

Date of Incorporation :

26.12.1985

 

 

Com. Reg. No.:

11-038459

 

 

Capital Investment / Paid-up Capital :

Rs. 82.000 Million

 

 

CIN No.:

[Company Identification No.]

U15130MH1985PTC038459

 

 

IEC No.:

0390030929

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

MUMM19663A

 

 

PAN No.:

[Permanent Account No.]

AAACP8416G

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Manufacturer, Exporter and Importer of Fruit Beverages, Packaged Drinking Water, PET Preforms, Caps, Handles, Confectionery and Snacks Food Items.

 

 

No. of Employees :

2500 (Approximately)

 

 

RATING & COMMENTS

 

MIRA’s Rating :

Ba (51)

 

RATING

STATUS

PROPOSED CREDIT LINE

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

Satisfactory

 

Status :

Good

 

 

Payment Behaviour :

Regular

 

 

Litigation :

Exist

 

 

Comments :

Parle Agro Private Limited incorporated in 1985 and is based in Mumbai, Maharashtra. It is having good track.

 

Available financial indicated sound financial risk profile marked by healthy net worth base and comfortable liquidity position of the company.

 

The rating also takes into consideration company’s established market position and brand image.

 

Moreover, this rating strength is partially offset by continuous losses incurred by the company from its two years of business operation.

 

Trade relations are reported as fair. Business is active. Payments are reported as regular and as per commitments.

 

In view of strong brand image “PARLE” and established track record of business operation, the company can be considered normal for business dealings at usual trade terms and condition.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

EXTERNAL AGENCY RATING

 

NOT AVAILABLE

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2015.

 

 

INFORMATION PARTED BY

 

Name :

Mr. Suni Nair

Designation :

Deputy General Manager – Finance   

Contact No.:

91-22-67348000

Date :

23.11.2015

 

 

LOCATIONS

 

Registered/ Head Office :

Western Express Highway, Andheri (East), Mumbai – 400099, Maharashtra, India

Tel. No.:

91-22-67348000

Fax No.:

91-22-66935050

E-Mail :

info@parleagro.com

consumercell@parleagro.com

corpcomm@parleagro.com

careers@parleagro.com

exports@parleagro.com

dinesh.shetty@parleagro.com

rajendra.kothari@parleagro.com

chetan.solse@parleagro.com

Website :

http://www.parleagro.com

 

 

Factories :

Located at:

 

Beverages [Own]

·         Ghaziabad

·         Varanasi

·         Bhopal

·         Patalganga

·         Hyderabad

·         Khordha

·         Chennai

 

Beverages [Franchise]

·         Ambala

·         Alwar

·         Nepal

·         Ranchi

·         Kolkata

·         Guwahati

 

Bailley [Franchise]

·         Ambala

·         Haryana

·         Noida

·         Lucknow

·         Jaipur

·         Kathmandu

·         Gandhinagar

·         Ahmedabad

·         Mumbai

·         Patalganga

·         Solapur

·         Goa

·         Yavatmal

·         Hyderabad

·         Bengaluru

·         Chitoor

·         Chennai

·         Aluva

·         Tamil Nadu

·         Bhubaneswar

·         Kolkata

·         Ranchi

·         Guwahati

 

Snacks

·         Rudrapur

·         Delhi

·         Vatwa, Ahmedabad

·         Hydrabad

 

 

DIRECTORS

 

AS ON 30.09.2014

 

Name :

Mr. Prakash Jayantilal Chauhan

Designation :

Whole Time Director

Address :

Shanti Kunj, 47 Tejpal Road, Vile Parle (East), Mumbai - 400057, Maharashtra, India

Date of Birth/Age :

16.12.1946

Qualification :

Electron Technology Programme – RCA Institute (USA) BSC. in Business Administration – Boston University USA 

Date of Appointment :

26.12.1985

PAN No. :

AAIPC2975J

DIN No.:

00078739

 

 

Name :

Mrs. Schauna Chauhan Bikramjeet Saluja

Designation :

Whole Time Director

Address :

2901, A Wing, 29th Floor, Oberoi Sky Heights, Lokhandwala, Andheri (West), Mumbai - 400052, Maharashtra, India

Date of Birth/Age :

02.08.1976

Qualification :

BBA International Management in Business School of Lausanne, Switzerland

Date of Appointment :

30.09.1999

PAN No. :

ADBPC2995C

DIN No.:

00078965

 

 

Name :

Mrs. Alisha Chauhan Riyhad Kundanmal

Designation :

Director

Address :

1401/ 1402, Hicons Classic, CTS F/ 125, New Galita, TPS IV, 21st Road, Khar (West), Mumbai – 400052, Maharashtra, India

Date of Birth/Age :

14.09.1978

Qualification :

Bachelor of Commerce, Bachelor of Economics, BBA

Date of Appointment :

15.09.2010

PAN No. :

AERPC6469G

DIN No.:

00079033

 

 

Name :

Mrs. Nadia Chauhan Kurup

Designation :

Managing Director

Address :

Anand, 13th Floor, Plot, No.424, Chitrkar Dhurandhar Marg, Khar (West), Mumbai - 400052, Maharashtra, India.

Date of Birth/Age :

08.01.1986

Qualification :

Bachelor of Commerce

Date of Appointment :

24.02.2009

PAN No. :

AEVPC0282P

DIN No.:

00850166

 

 

Name :

Mr. Chandraprakash Dilbahadur Sood

Designation :

Director

Address :

Plot No.110, Flat No.9, Uma Kunj, Behind Pratap Society, Four Bunglows, Andheri (West), Mumbai – 400053, Maharashtra, India

Date of Birth/Age :

16.07.1957

Date of Appointment :

28.09.2007

PAN No. :

AAOPS7138R

DIN No.:

01214816

 

 

Name :

Mr. Ashok Purshottam Bhave

Designation :

Director and Head Technical

Address :

27-C, Prem Varsha Parsiwada, Sahar Road, Andheri (East), Mumbai - 400099, Maharashtra, India

Date of Birth/Age :

05.10.1948

Qualification :

M.E., Ministry of Transport

Date of Appointment :

30.09.2009

PAN No. :

ABPPB0380A

DIN No.:

02480658

 

 

KEY EXECUTIVES

 

Name :

Mr. Rajendra Kumar Kothari

Designation :

Secretary

Address :

313/314, Raheja Crest 2, Off Link Road,, Andheri West, Mumbai - 400053, Maharashtra, India

Date of Appointment :

01.06.2015

PAN No.:

ATEPK9708L

 

 

Name :

Mr. Schauna Chauhan Bikramjeet

Designation :

Chief Executive Officer

Address :

2901 Wing A, 29th Floor, Oberoi, Sky Heights, Lokhandwala, Andheri (West), Mumbai - 400053, Maharashtra, India

Date of Birth/Age :

02.08.1976

Qualification :

Bachelors Degree in International Management (BBA) specializing in International Business Management from the Business School Lausanne Switzerland

Date of Appointment :

01.04.2014

PAN No.:

ADBPC2995C

 

 

Name :

Mr. Suni Nair

Designation :

Deputy General Manager – Finance   

 

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON 30.09.2014

 

Names of Shareholders

 

No. of Shares

 

Prakash Jayahntilal Chauhan

 

818000

Schauhna Chauhan Bikramjeet Saluja

 

1000

Alisha Chauhan Riyhad Kundanmal

 

1000

 

 

 

Total

 

 

820000

 

 

AS ON 30.09.2014

 

Equity Share Breakup

Percentage of Holding

Category

 

Directors or relatives of Directors

100.00

 

 

Total

 

100.00

 

 

 

 

BUSINESS DETAILS

 

Line of Business :

Manufacturer, Exporter and Importer of Fruit Beverages, Packaged Drinking Water, PET Preforms, Caps, Handles, Confectionery and Snacks Food Items.

 

 

Products :

ITC Code No.

 

Product Descriptions

22029000

Confectionery and Toasted Bread Snacks

33021000

Beverage

39239000

PET Preforms, Caps and Plastic Handles

 

 

Brand Names :

“PARLE”

 

 

Agencies Held :

--

 

 

Exports :

 

Products :

Finished Goods

Countries :

·         South Africa

·         European Countries

 

 

Imports :

 

Products :

Raw Material

Countries :

·         US

·         China

 

 

Terms :

 

Selling :

Cash and Credit

 

 

Purchasing :

Cash and Credit

 

 

PRODUCTION STATUS: NOT AVAILABLE

 

 

GENERAL INFORMATION

 

Suppliers :

Reference:

Not Divulged

Name of the Person (Designation):

Not Divulged

Contact Number:

Not Divulged

Since how long known:

Not Divulged

Maximum limit dealt:

Not Divulged

Experience:

Not Divulged

Remark

Not Divulged

 

 

Customers :

End Users

 

Reference:

Not Divulged

Name of the Person (Designation):

Not Divulged

Contact Number:

Not Divulged

Since how long known:

Not Divulged

Maximum limit dealt:

Not Divulged

Experience:

Not Divulged

Remark

Not Divulged

 

 

No. of Employees :

2500 (Approximately)

 

 

Bankers :

Bank Name:

HDFC Bank Limited

Branch:

HDFC Bank House, Senapati Bapat Marg, Lower Parel (West), Mumbai – 400013, India

Person Name (with Designation):

Not Divulged

Contact Number:

Not Divulged

Name of Account Holder:

Not Divulged

Account Number:

Not Divulged

Account Since (Date/ Year of A/c Opening):

Not Divulged

Average Balance Maintained (Optional):

Not Divulged

Credit Facilities Enjoyed (CC/OD/Term Loan):

Not Divulged

Account Operation:

Not Divulged

Remarks:

Not Divulged

 

·         The Ratnakar Bank Limited

Shahupuri, Kolhapur, Kolhapur - 416001, Maharashtra, India

 

·         Kotak Mahindra Bank Limited

Vile Parle (West), Mumbai – 400013, Maharashtra, India

 

 

Facilities :

SECURED LOAN

31.03.2014

(Rs. In Million)

31.03.2013

(Rs. In Million)

LONG-TERM BORROWINGS

 

 

Rupee term loans from banks

200.00

815.833

 

 

 

SHORT-TERM BORROWINGS

 

 

Rupee term loans from banks

552.000

0.000

Loans repayable on demand from banks

0.048

1391.137

 

 

 

Total

 

752.048

2206.970

 

Auditors :

 

Name :

Deloitte Haskins and Sells,

Chartered Accountants

Address :

Tower 3, 27th – 32nd Floor, Indiabulls Finance Centre, Elphinstone Mills Compound, Senapati Bapat Marg, Elphinstone (West), Mumbai – 400013 Maharashtra, India

Income-tax PAN of auditor or auditor's firm :

AACFD4815A

 

 

Memberships :

--

 

 

Collaborators :

--

 

 

Enterprises which are owned, or have significant influence of or are partners with Key management personnel and their relatives

·         Creativeland Asia Private Limited [U92100MH2007PTC171741]

·         Creativeland Pictures Private Limited [U74940MH2010PTC199477]

·         Creativeland Advertising Private Limited [U74990MH2009PTC194432]

·         Puppeteer Films

 

 

CAPITAL STRUCTURE

 

AS ON 31.03.2014

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

1500000

Equity Shares

Rs.100/- each

Rs.150.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

820000

Equity Shares

Rs.100/- each

Rs.82.000 Million

 

 

 

 

 


 

FINANCIAL DATA

[all figures are in Rupees Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2014

31.03.2013

31.03.2012

I.              EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

82.000

82.000

82.000

(b) Reserves & Surplus

2866.841

2870.914

3080.347

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

2948.841

2952.914

3162.347

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) long-term borrowings

414.600

948.433

31.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

160.271

133.449

56.498

Total Non-current Liabilities (3)

574.871

1081.882

87.498

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

608.736

1507.361

263.798

(b) Trade payables

854.528

1173.313

814.805

(c) Other current liabilities

410.226

463.426

374.691

(d) Short-term provisions

48.639

14.064

48.062

Total Current Liabilities (4)

1922.129

3158.164

1501.356

 

 

 

 

TOTAL

5445.841

7192.960

4751.201

 

 

 

 

II.            ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

2587.282

1893.687

1682.581

(ii) Intangible Assets

21.662

17.012

12.983

(iii) Capital work-in-progress

32.060

735.354

110.186

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

15.418

16.222

731.065

(c) Deferred tax assets (net)

71.212

86.770

91.887

(d)  Long-term Loan and Advances

369.528

497.895

312.959

(e) Other Non-current assets

12.888

11.442

11.224

Total Non-Current Assets

3110.050

3258.382

2952.885

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

1512.661

0.000

(b) Inventories

1916.879

1862.924

1350.508

(c) Trade receivables

212.155

259.101

205.487

(d) Cash and cash equivalents

24.700

70.864

50.359

(e) Short-term loans and advances

175.757

225.027

188.009

(f) Other current assets

6.300

4.001

3.953

Total Current Assets

2335.791

3934.578

1798.316

 

 

 

 

TOTAL

5445.841

7192.960

4751.201

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2014

31.03.2013

31.03.2012

 

SALES

 

 

 

 

 

Income

9408.227

7904.530

 

 

Other Income

 

46.359

147.974

 

 

TOTAL                                     (A)

10006.287

9454.586

8052.504

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

TOTAL                                     (B)

9226.732

9180.113

7309.791

 

 

 

 

 

Less

PROFIT / (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (A-B)     (C)

779.555

274.473

742.713

 

 

 

 

 

Less

FINANCIAL EXPENSES                                    (D)

157.762

105.573

93.797

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D)                               (E)

621.793

168.900

648.916

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                     (F)

595.816

372.223

367.134

 

 

 

 

 

 

PROFIT / (LOSS) BEFORE TAX (E-F)                (G)

25.977

(203.323)

281.782

 

 

 

 

 

Less

TAX                                                                  (H)

32.550

6.110

8.448

 

 

 

 

 

 

PROFIT / (LOSS) AFTER TAX (G-H)                  (I)

(6.573)

(209.433)

273.334

 

 

 

 

 

Add

PREVIOUS YEARS’ BALANCE BROUGHT FORWARD

1250.312

1459.745

1186.411

 

 

 

 

 

 

BALANCE CARRIED TO THE B/S

1243.739

1250.312

1459.745

 

 

 

 

 

 

EARNINGS IN FOREIGN CURRENCY

 

 

 

 

 

FOB Value of Exports

280.534

225.924

282.288

 

 

 

 

 

 

IMPORTS

 

 

 

 

 

Raw and packing materials

85.829

118.760

94.124

 

 

Components and Spare Parts

15.539

8.557

14.538

 

 

Capital Goods

38.210

198.577

31.209

 

TOTAL IMPORTS

139.578

325.894

139.871

 

 

 

 

 

 

Earnings / (Loss) Per Share (Rs.)

(8.02)

(225.41)

6530.04

 

 

PARTICULARS

 

 

 

31.03.2015

Sales Turnover (Approximately)

 

 

12000.000

 

 

 

 

 

Expected Sales (2015-2016): Rs. 15000.000 Million

 

The above information has been parted by Mr. Sunil Nair (Deputy General Manager – Finance)

 

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

 

Particulars

 

31.03.2014

31.03.2013

31.03.2012

Current Maturities of Long term debt

100.000

105.167

97.100

 

 

 

 

Cash Generated from Operations

NA

NA

NA

 

 

 

 

Net Cash Flow from used in Operations Activities

294.661

61.063

802.717

 

 

KEY RATIOS

 

 

PARTICULARS

 

 

31.03.2014

31.03.2013

31.03.2012

Net Profit Margin

(PAT / Sales)

(%)

NA

(2.23)

3.46

 

 

 

 

 

Operating Profit Margin

(PBDIT/Sales)

(%)

NA

2.92

9.40

 

 

 

 

 

Return on Total Assets

(PBT/Total Assets}

(%)

0.49

(3.20)

7.38

 

 

 

 

 

Return on Investment (ROI)

(PBT/Networth)

 

0.01

(0.07)

0.09

 

 

 

 

 

Debt Equity Ratio

(Total Debt/Networth)

 

0.38

0.87

0.12

 

 

 

 

 

Current Ratio

(Current Asset/Current Liability)

 

1.22

1.25

1.20

 

 

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2012

31.03.2013

31.03.2014

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Share Capital

82.000

82.000

82.000

Reserves & Surplus

3080.347

2870.914

2866.841

Money received against share warrants

0.000

0.000

0.000

Share Application money pending allotment

0.000

0.000

0.000

Net worth

3162.347

2952.914

2948.841

 

 

 

 

Long-term borrowings

31.000

948.433

414.600

Short term borrowings

263.798

1507.361

608.736

CURRENT MATURITIES OF LONG-TERM DEBTS

97.100

105.167

100.000

Total borrowings

391.898

2560.961

1123.336

Debt/Equity ratio

0.124

0.867

0.381

 

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2012

31.03.2013

31.03.2014

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Total Income 

8052.504

9454.586

10006.287

 

 

17.412

5.835

 

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2012

31.03.2013

31.03.2014

 

(Rs. In Million)

(Rs. In Million)

(Rs. In Million)

Total Income 

8052.504

9454.586

10006.287

Profit

273.334

(209.433)

(6.573)

 

3.39%

(2.22%)

(0.07%)

 

 


 

LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check list by info agents

Available in Report

(Yes/No)

1

Year of establishment

Yes

2

Constitution of the entity -Incorporation details

Yes

3

Locality of the entity

Yes

4

Premises details

No

5

Buyer visit details

--

6

Contact numbers

Yes

7

Name of the person contacted

Yes

8

Designation of contact person

Yes

9

Promoter’s background

Yes

10

Date of Birth of Proprietor / Partners / Directors

Yes

11

Pan Card No. of Proprietor / Partners

Yes

12

Voter Id Card No. of Proprietor / Partners

No

13

Type of business

Yes

14

Line of Business

Yes

15

Export/import details (if applicable)

Yes

16

No. of employees

Yes

17

Details of sister concerns

Yes

18

Major suppliers

No

19

Major customers

No

20

Banking Details

Yes

21

Banking facility details

Yes

22

Conduct of the banking account

--

23

Financials, if provided

Yes

24

Capital in the business

Yes

25

Last accounts filed at ROC, if applicable

Yes

26

Turnover of firm for last three years

Yes

27

Reasons for variation <> 20%

--

28

Estimation for coming financial year

Yes

29

Profitability for last three years

Yes

30

Major shareholders, if available

Yes

31

External Agency Rating, if available

Yes

32

Litigations that the firm/promoter involved in

Yes

33

Market information

--

34

Payments terms

Yes

35

Negative Reporting by Auditors in the Annual Report

No

 

 

LITIGATION DETAILS

Case Details

Bench:- Bombay

Presentation Date: 20.09.2014

Lodging No. :

STRL/40/2014

Filing Date:-

20.09.2014

Reg. No.:

STR/51/2014

Reg. Date :

18.11.2014

Petitioner:-

THE COMMISSIONER OF SALES TAX

Respondent:-

PARLE AGRO PRIVATE LIMITED

Petn. Adv:-

GOVERNMENT PLEADER ORIGINAL SIDE

District:-

MUMBAI

Bench:-

DIVISION

 

 

Status:-

Pre-Admission

Category:-

SALES TAX APPLICATION

 

 

 

 

Act. :

Sales tax Act 1979

 

 

 

INDEX OF CHARGES

 

S.NO.

CHARGE ID

DATE OF CHARGE CREATION/MODIFICATION

CHARGE AMOUNT SECURED

CHARGE HOLDER

ADDRESS

SERVICE REQUEST NUMBER (SRN)

1

10521630

26/08/2014

275,000,000.00

KOTAK MAHINDRA BANK LIMITED

27BKC, C 27, G BLOCK, BANDRA KURLA COMPLEX, BANDRA (EAST), MUMBAI - 400051, MAHARASHTRA, INDIA

C22106462

2

10521632

26/08/2014

200,000,000.00

KOTAK MAHINDRA BANK LIMITED

27BKC, C 27, G BLOCK, BANDRA KURLA COMPLEX, BANDRA (EAST), MUMBAI - 400051, MAHARASHTRA, INDIA

C22107742

3

10428938

03/05/2013

300,000,000.00

HDFC BANK LIMITED

HDFC BANK HOUSESENAPATI BAPAT MARG, LOWER PAREL (WEST) , MUMBAI - 400013, MAHARASHTRA, INDIA

B76208479

4

10145416

16/01/2009

53,765,056.00

TETRA-PAK INDIA PRIVATE LIMITED

MAYFAIR TOWERS,GROUND FLOOR,WAKDEWADI,, SHIVAJINAGAR, PUNE-411005., MAHARASHTRA, INDIA

A57785628

5

10145417

16/01/2009

49,697,438.00

TETRA-PAK INDIA PRIVATE LIMITED

MAYFAIR TOWERS,GROUND FLOOR,WAKDEWADI,, SHIVAJINAGAR, PUNE-411005, MAHARASHTRA , INDIA

A57786725

6

10093570

20/03/2013 *

200,000,000.00

YES BANK LIMITED

9TH FLOOR, NEHRU CENTRE, DISCOVERY OF INDIA, DR. ANNIE BESANT ROAD, WORLI, MUMBAI - 
400018, MAHARASHTRA, INDIA

B74386830

7

10022858

13/10/2006

23,890,863.00

TETRA-PAK INDIA PRIVATE LIMITED

MAYFAIR TOWERS,GROUND FLOOR,WAKDEWADI, SHIVAJINAGAR, PUNE-411005, MAHARASHTRA, INDIA

A05582309

8

90187032

03/12/2003

3,168,745.00

PARLE AGRO PRIVATE LIMITED

WESTERN EXPRESS HIGH WAY, ANDHERI, MUMBAI, MAHARASHTRA, INDIA

-

9

90186963

30/11/2002

1,600,000.00

PARLE AGRO PRIVATE LIMITED

WESTERN EXPRESS HIGH WAY, ANDHERI, MUMBAI, MAHARASHTRA, INDIA

-

 

* Date of charge modification

 

 

UNSECURED LOANS

 

PARTICULAR

31.03.2014

(Rs. In Million)

31.03.2013

(Rs. In Million)

LONG-TERM BORROWINGS

 

 

Loans and advances from related parties

214.600

132.600

SHORT-TERM BORROWINGS

 

 

Loans repayable on demand from banks

49.669

100.000

Deposits

0.000

0.000

Loans and advances from related parties

7.019

16.224

 

 

 

Total

 

271.288

248.824

 

 

CORPORATE INFORMATION

The company manufactures and distributes flavours, ready to serve fruit beverages, packaged drinking water, PET preforms, caps, handles, confectionery and snacks food items.

 

 

OPERATION RESULTS AND BUSINESS

 

The Company continues to see an increase in growth in the Financial Year 2014-15 across all markets driven by good performance across all business segments due to a lower impact of seasonality in the beverage business of the Company. During the financial year 2013-14, the Company has ventured into the traditional Indian Snack market with Hippo Namkeens. Hippo Namkeens is a range that consists of a mix of spicy and salty Indian treats along in the most authentic Indian taste. Hippo Namkeens are available in eight delicious variants such as Aloo Bhujia, Sev Bhujia, Moong Dal, Masala Peanuts, Khatta Meetha, Navratan Mixture, Tikha Mixture, Chana Dal.

 

 

CONTINGENT LIABILITIES:

 

Particulars

31.03.2014

(Rs. In Million)

31.03.2013

(Rs. In Million)

a) Liability in respect of letter of credit discounted with banks

27.993

11.515

b) Disputed income tax liability (including interest thereon)

54.324

53.878

c) Disputed sales tax liability

4.439

2.746

d) Disputed excise duty

0.000

0.000

Future cash outflows in respect of above matters are determinable only on receipt of judgments/decisions pending at various forums/authorities.

16.393

16.393

 

 

FIXED ASSETS:

 

·         Land

·         Buildings

·         Factory Building

·         Plant and Equipment

·         Factory Equipment’s

·         Other plant and Equipment

·         Furniture and Fixtures

·         Vehicles

·         Office Equipment

·         Computer Equipment’s

·         Other Equipment’s

 


PRESS RELEASE

 

PARLE AGRO REBRANDS FROOTI, ALLOTS RS 100 CRORE FOR MARKETING CAMPAIGN

 

The company has overhauled the look and feel of its flagship brand away from its sweet and child-centric image

 

This is the first time in Frooti’s 30-year existence that the company has radically changed its logo and design.

 

Mumbai: Starting 15 March, beverage maker Parle Agro will unleash a new Rs.1000.000 Million marketing campaign for its non-fizzy mango juice brand Frooti.

 

The company has overhauled the look and feel of its flagship brand away from its sweet and child-centric image to give it a bold and contemporary look with the help of London-based design firm Pentagram.

 

This is the first time in the brand’s 30-year existence that the company has radically changed its logo and design. The new packaging and identity was announced on social media last month.

 

The new design has done away with the white and green logo as well as the old font, opting instead to go for a bold rectangular logo in a shade of dark green with Frooti written across in bold font. The design of the bottle has also changed. Price points and pack sizes continue to remain the same.

 

“It’s been a very conscious and calculated decision to bring about this change,” explained Nadia Chauhan, joint managing director and chief marketing officer, Parle Agro Private Limited.

 

“Talk to any consumer on the street and they will relate to Frooti as a memory of their childhood..,” she said, adding that looking at the brand strategy over the next 5-10 years, it was important to fit Frooti into the varied consumer lifestyles of today.

 

“That’s a very challenging thing for any brand—to have appeal across such a wide target audience,” said Chauhan.

 

Frooti has not only changed its logo and design, but there will also be a full-fledged marketing campaign with a budget of Rs.100 crore, starting with the rollout of a new television commercial from 15 March.

 

The creative campaign will be driven by New York-based ad agency Sagmeister and Walsh on a project basis for one year. The brand’s creative mandate was previously handled by Creativeland Asia for a period of nine years.

The company said that the primary reason for choosing an international agency was to ensure a fresh and objective approach to brand Frooti, given how almost every Indian has had an association with the brand.

 

Chauhan said the process of choosing a new logo and design lasted over 10 months. The client brief to Pentagram, which has also designed packaging and identities for brands such as luxury jeweler and specialty retailer Tiffany & Co, luxury department store chain Saks Fifth Avenue and Citibank, among others, dictated that the agency could change everything about the brand except its name. In addition, the new logo and packaging should be able to contribute about 50% to the brand’s growth.

 

According to Alok Nanda, founder and chief executive officer of Alok Nanda and Co., a Mumbai-based brand and communications consultancy, this change resonates well for the brand.

 

“It’s a nice reflection of the brand and a much needed change that helps talk to the young and new consumer.” He added that while the approach is certainly fresh and the logo does stand out amid the clutter, it doesn’t necessarily work across all its packaging formats, in particular the PET bottles.

 

Nanda added that while there are some brands that move the consumer along slowly on the brand journey towards becoming more contemporary and relevant, there are others that opt for a completely different avatar, like in the case of Frooti.

 

The mango-based juice drinks segment is estimated to beRs.35000.000 Million at the end of 2014 and growing at the rate of 8% per annum, according to research by Wazir Advisors, a management consulting firm. The mango juice segment has had the slowest growth rate in the non-alcoholic beverage market with categories like coffee, tea, carbonated juices, health drinks and powdered drinks growing at a faster rate of 12-20% per annum, said the research.

 

Competitors in the mango juice category include Coca-Cola’s ‘Maaza’ and PepsiCo’s mango drink ‘Slice’.

 

In the year ended 31 March 2014, Parle Agro’s annual revenue stood at Rs.25000.000 Million.

 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                                       None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

 

Unit

Indian Rupees

US Dollar

1

Rs.66.38

UK Pound

1

Rs.100.45

Euro

1

Rs.70.55

 

 

INFORMATION DETAILS

 

Information Gathered by :

NYA

 

 

Analysis Done by :

DIV

 

 

Report Prepared by :

ARC

 


 

SCORE & RATING EXPLANATIONS

 

SCORE FACTORS

 

RANGE

POINTS

HISTORY

1~10

7

PAID-UP CAPITAL

1~10

5

OPERATING SCALE

1~10

7

FINANCIAL CONDITION

 

 

--BUSINESS SCALE

1~10

6

--PROFITABILIRY

1~10

3

--LIQUIDITY

1~10

6

--LEVERAGE

1~10

5

--RESERVES

1~10

7

--CREDIT LINES

1~10

5

--MARGINS

-5~5

--

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

YES

--LITIGATION

YES/NO

YES

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

YES

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

DEFAULTER

 

 

--RBI

YES/NO

NO

--EPF

YES/NO

NO

TOTAL

 

51

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

 

Financial condition (40%)            Ownership background (20%)                  Payment record (10%)

Credit history (10%)                   Market trend (10%)                                Operational size (10%)

 


 

RATING EXPLANATIONS

 

RATING

STATUS

 

 

PROPOSED CREDIT LINE

>86

Aaa

Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums

 

Unlimited

71-85

Aa

Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums

 

Large

56-70

A

Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums

 

Fairly Large

41-55

Ba

Overall operation is considered normal. Capable to meet normal commitments.

 

Satisfactory

26-40

B

Capability to overcome financial difficulties seems comparatively below average.

 

Small

11-25

Ca

Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity

 

Limited with full security

<10

C

Absolute credit risk exists. Caution needed to be exercised

 

 

Credit not recommended

--

NB

                                       New Business

 

--

 

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.