MIRA INFORM REPORT

Report No. :	340347
Report Date :	10.09.2015

IDENTIFICATION DETAILS

Name :	OUTDOOR ADVERTISING PROFESSIONALS (INDIA) PRIVATE LIMITED
Registered Office :	Unit No. F-3, 4 - B, Shantinagar, Industrial Estate, Vakola, Santacruz (East), Mumbai – 400055, Maharashtra
Tel. No.:	91-22-61555666
Country :	India
Financials (as on) :	31.03.2014
Date of Incorporation :	20.06.2002
Com. Reg. No.:	11-136270
Capital Investment / Paid-up Capital :	Rs.2.500 Million
CIN No.: [Company Identification No.]	U74300MH2002PTC136270
TAN No.: [Tax Deduction & Collection Account No.]	Not Available
PAN No.: [Permanent Account No.]	Not Available
Legal Form :	Private Limited Liability Company
Line of Business :	Subject is engaged in providing outdoor advertising services, which includes media planning and buying, execution and monitoring of campaigns and media research.
No. of Employees :	Information declined by the management

RATING & COMMENTS

MIRA’s Rating :

Ba (45)

RATING		STATUS	PROPOSED CREDIT LINE
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory

Status :	Satisfactory
Payment Behaviour :	Usually correct
Litigation :	Clear
Comments :	Subject is an established company having satisfactory track. Rating takes into consideration sound financial risk profile of the company marked by adequate networth base along with comfortable gearing in FY 14. Management has earned almost stable revenue base along with decent profit margin in the year under consideration. Trade relations are fair. Business is active. Payment terms are reported to be usually correct. The company can be considered for normal business dealings with usual trade terms and conditions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

EXTERNAL AGENCY RATING

Rating Agency Name	Not Available
Rating	Not Available
Rating Explanation	Not Available
Date	Not Available

RBI DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2013.

INFORMATION DENIED BY

Name :	Mr. Murali Nair
Designation :	Vice President Finance
Contact No.:	91-22-61555666
Date :	08.09.2015

LOCATIONS

Registered Office :	Unit No. F-3, 4/B, Shantinagar, Industrial Estate, Vakola, Santacruz (East), Mumbai – 400055, Maharashtra, India
Tel. No.:	91-22-61555666
Fax No.:	91-22-66929665
E-Mail :	murali.nair@oapindia.com
Branch Office :	Located at: · Mumbai · Ahmedabad · Pune · Kolkata · Delhi · Chennai · Bangalore · Hyderabad / Secunderabad

DIRECTORS

As on 30.09.2014

Name :	Mr. Abhijit Sengupta
Designation :	Director
Address :	D – 5 Silver Anklet CHS Limited, Yari Road, Versova, Andheri (West), Mumbai – 400061, Maharashtra, India
Date of Birth/Age :	09.10.1965
Date of Appointment :	20.06.2002
DIN No.:	00060188
Name :	Mr. Prochy Numazar Mehta
Designation :	Director
Address :	10/1B, Diamond Harbour Road, Kolkata – 700027, West Bengal, India
Date of Birth/Age :	02.12.1953
Date of Appointment :	06.04.2009
DIN No.:	00029335
Name :	Ms. Sanaya Mehta Vyas
Designation :	Director
Address :	10/1B, Diamond Harbour Road, Kolkata – 700027, West Bengal, India
Date of Birth/Age :	25.09.1977
Date of Appointment :	10.08.2011
DIN No.:	00018758

KEY EXECUTIVES

Name :	Mr. Murali Nair
Designation :	Vice President Finance

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

As on 30.09.2014

Names of Shareholders	No. of Shares	%age holding
One AD Display Private Limited, India	248000	99.20
Abhijit Debendra Sengupta	2000	0.80
Total	250000	100.00

Equity Share Break up (Percentage of Total Equity)

As on 30.09.2014

Category	Percentage
Bodies corporate	99.20
Directors or relatives of Directors	0.80
Total	100.00

BUSINESS DETAILS

Line of Business :	Subject is engaged in providing outdoor advertising services, which includes media planning and buying, execution and monitoring of campaigns and media research.
Products / Services :	Advertising Services
Brand Names :	Not Divulged
Agencies Held :	Not Divulged
Exports :	Not Divulged
Imports :	Not Divulged
Terms :	Not Divulged

PRODUCTION STATUS NOT AVAILABLE

GENERAL INFORMATION

Suppliers :

Reference :	Not Divulged
Name of the Person :	Not Divulged
Contact No.:	Not Divulged
Since How Long Known :	Not Divulged
Maximum Limit Dealt :	Not Divulged
Experience :	Not Divulged
Remark:	Not Divulged

Customers :

Reference :	Not Divulged
Name of the Person :	Not Divulged
Contact No.:	Not Divulged
Since How Long Known :	Not Divulged
Maximum Limit Dealt :	Not Divulged
Experience :	Not Divulged
Remark:	Not Divulged

No. of Employees :

Information declined by the management

Bankers :

Bank Name	Bank of Maharashtra
Branch	Worli Branch, Ready Money Terrace, Dr. A.B. Road, Worli, Mumbai – 400018, Maharashtra, India
Person Name (With Designation)	Not Divulged
Contact Number	Not Divulged
Name of Account Holder	Not Divulged
Account Number	Not Divulged
Account Since (Date/Year of Account Opening)	Not Divulged
Average Balance Maintained (If Possible)	Not Divulged
Credit Facilities Enjoyed (If any)	Not Divulged
Account Operation	Not Divulged
Remarks (If any)	Not Divulged

Facilities :

Secured Loan	31.03.2014 (Rs. in Million)	31.03.2013 (Rs. in Million)
Short-term borrowings
Cash Credit from Banks	26.004	0.000
(Cash credit from banks is secured against non-current fixed deposits. The cash credit carries an interest of 1.30% over and above the interest rate and on the said fixed deposits)
Total	26.004	0.000

Auditors :
Name :	S. R. Batliboi and Associates Chartered Accountants
Address :	14^th Floor, The Ruby, 29, Senapati Bapat Marg, Dadar (West), Mumbai – 400028, Maharashtra, India
Tel No.:	91-22-61920000
Fax No.:	91-22-61921000
PAN N Income-tax PAN of auditor or auditor's firm :	AABFS3421N
Memberships :	Not Available
Collaborators :	Not Available
Holding Company :	Selvel Advertising Private Limited (till March 26, 2014) One Ad Display Private Limited (from March 26, 2014)
Ultimate Holding Company:	Rusi and Zarin Gimi Family Holding Private Limited
Fellow Subsidiaries :	Belvel Media Services Private Limited (Up till March 26, 2014) Selvel Outdoor Services Private Limited (Up till March 26, 2014) Touch Point Consultancy Private Limited (from February 1, 2013)
Enterprises over which key management personnel is able to exercise significantly influence :	One Ad Display Private Limited

CAPITAL STRUCTURE

As on 30.09.2014

Authorised Capital :

No. of Shares	Type	Value	Amount
300000	Equity Shares	Rs.10/- each	Rs.3.000 Million

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
250000	Equity Shares	Rs.10/- each	Rs.2.500 Million

FINANCIAL DATA

[all figures are in Rupees Million]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS	31.03.2014	31.03.2013
I.              EQUITY AND LIABILITIES
(1)Shareholders' Funds
(a) Share Capital	2.500	2.500
(b) Reserves & Surplus	39.957	58.265
(c) Money received against share warrants	0.000	0.000
(2) Share Application money pending allotment	0.000	0.000
Total Shareholders’ Funds (1) + (2)	42.457	60.765
(3) Non-Current Liabilities
(a) long-term borrowings	0.000	0.000
(b) Deferred tax liabilities (Net)	0.000	0.000
(c) Other long term liabilities	0.000	0.000
(d) long-term provisions	0.000	0.000
Total Non-current Liabilities (3)	0.000	0.000
(4) Current Liabilities
(a) Short term borrowings	26.004	0.000
(b) Trade payables	315.596	285.426
(c) Other current liabilities	13.682	12.734
(d) Short-term provisions	0.116	0.000
Total Current Liabilities (4)	355.398	298.160
TOTAL	397.855	358.925
II.          ASSETS
(1) Non-current assets
(a) Fixed Assets
(i) Tangible assets	1.990	5.240
(ii) Intangible Assets	1.060	2.552
(iii) Capital work-in-progress	0.000	0.000
(iv) Intangible assets under development	0.000	0.000
(b) Non-current Investments	0.500	0.000
(c) Deferred tax assets (net)	7.349	3.591
(d) Long-term Loan and Advances	32.238	34.264
(e) Other Non-current assets	36.000	26.000
Total Non-Current Assets	79.137	71.647
(2) Current assets
(a) Current investments	0.000	0.000
(b) Inventories	0.000	0.000
(c) Trade receivables	252.375	221.621
(d) Cash and cash equivalents	51.283	37.198
(e) Short-term loans and advances	8.380	12.750
(f) Other current assets	6.680	15.709
Total Current Assets	318.718	287.278
TOTAL	397.855	358.925

PROFIT & LOSS ACCOUNT

	PARTICULARS	31.03.2014	31.03.2013
	SALES
	TOTAL REVENUE	101.302	134.089
Less	EXPENSES	NA	NA
	PROFIT/ (LOSS) BEFORE TAX	4.025	20.991
Less	TAX	(1.067)	9.866
	PROFIT/ (LOSS) AFTER TAX	5.092	11.125
Add	PREVIOUS YEARS’ BALANCE BROUGHT FORWARD	53.981	42.856
Less	APPROPRIATIONS
	Interim Dividend on equity shares	20.000	0.000
	Tax on Interim Dividend	3.399	0.000
	Transfer to general reserves	0.509	0.000
	Total (M)	23.908	0.000
	Balance Carried to the B/S	35.165	53.981
	Earnings / (Loss) Per Share (Rs.)	20.36	44.50

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

Particulars	31.03.2014	31.03.2013
Current Maturities of Long term debt	NA	NA
Cash generated from operations	11.702	3.346
Net cash flow from operating activity	14.609	2.382

KEY RATIOS

PARTICULARS		31.03.2014	31.03.2013
Net Profit Margin (PAT / Total Revenue)	(%)	5.03	8.30
Return on Total Assets (PBT/Total Assets}	(%)	1.03	5.91
Return on Investment (ROI) (PBT/Networth)		0.09	0.35
Debt Equity Ratio (Total Debt /Networth)		0.61	0.00
Current Ratio (Current Asset/Current Liability)		0.90	0.96

FINANCIAL ANALYSIS

[all figures are in Rupees Million]

DEBT EQUITY RATIO

Particular	31.03.2013	31.03.2014
	(Rs. In Million)	(Rs. In Million)
Share Capital	2.500	2.500
Reserves & Surplus	58.265	39.957
Net worth	60.765	42.457
long-term borrowings	0.000	0.000
Short term borrowings	0.000	26.004
Total borrowings	0.000	26.004
Debt/Equity ratio	0.000	0.612

YEAR-ON-YEAR GROWTH

Year on Year Growth	31.03.2013	31.03.2014
	(Rs. In Million)	(Rs. In Million)
Total Revenue	134.089	101.302
	-	-24.452

NET PROFIT MARGIN

Net Profit Margin	31.03.2013	31.03.2014
	(Rs. In Million)	(Rs. In Million)
Total Revenue	134.089	101.302
Profit	11.125	5.092
	8.30%	5.03%

LOCAL AGENCY FURTHER INFORMATION

Sr. No.	Check list by info agents	Available in Report (Yes/No)
1	Year of establishment	Yes
2	Constitution of the entity -Incorporation details	Yes
3	Locality of the entity	Yes
4	Premises details	No
5	Buyer visit details	--
6	Contact numbers	Yes
7	Name of the person contacted	Yes
8	Designation of contact person	Yes
9	Promoter’s background	Yes
10	Date of Birth of Proprietor / Partners / Directors	Yes
11	Pan Card No. of Proprietor / Partners	No
12	Voter Id Card No. of Proprietor / Partners	No
13	Type of business	Yes
14	Line of Business	Yes
15	Export/import details (if applicable)	No
16	No. of employees	No
17	Details of sister concerns	No
18	Major suppliers	No
19	Major customers	No
20	Banking Details	Yes
21	Banking facility details	Yes
22	Conduct of the banking account	--
23	Financials, if provided	Yes
24	Capital in the business	Yes
25	Last accounts filed at ROC, if applicable	Yes
26	Turnover of firm for last two years	Yes
27	Reasons for variation <> 20%	--
28	Estimation for coming financial year	No
29	Profitability for last two years	Yes
30	Major shareholders, if available	Yes
31	External Agency Rating, if available	No
32	Litigations that the firm/promoter involved in	Yes
33	Market information	--
34	Payments terms	No
35	Negative Reporting by Auditors in the Annual Report	No

FUTURE OTTLOOK AND PROSPECTS

The company is optimistic that it will recuperate from its slowdown and revive its market condition.

The company is confident enough that it will not only sustain the clients but also add more clients to the basket.

LITIGATION DETAILS

LITIGATION DETAILS
Bench:- Bombay
Presentation Date:- 05.03.2015
Lodging No:-	APPL/244/2015	Failing Date:-	05.03.2015	Reg. No.:-	APP/199/2015	Reg. Date:-	11.03.2015
Main Matter
Lodging No:-	CPL/475/2014			Reg. No.:-	CP/668/2014
Petitioner:-	HIRANANDANI PALACE GARDENS PRIVATE LIMITED		Respondent:-	OUTDOOR ADVERTISING PROFESSIONAL
Petn.Adv:-	BHARUCHA AND PARTNERS (190)
District:-	MUMBAI
Bench:-	DIVISION		Category:	APPEAL (FINAL JUDGEMENT/DECREE-CP)
Status:-	Admitted (Unready)		Stage:-	APPEAL FOR HEARING [ORIGINAL SIDE MATTERS]
Last Date:-	28.04.2015
Last Coram:-	HON’BLE THE CHIEF JUSTICE HON’BLE SHRI JUSTICE G.S. KULKARNI
Act:-	Companies Act and Rules 1956		Under Section:-	433

INDEX OF CHARGES: NO CHARGES EXIST FOR THE COMPANY

FIXED ASSETS

• Computers
• Office Equipment
• Furniture and Fixture
• Vehicle

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.66.60
UK Pound	1	Rs.102.30
Euro	1	Rs.74.60

INFORMATION DETAILS

Information Gathered by :	PRP
Analysis Done by :	KIN
Report Prepared by :	SUJ

SCORE & RATING EXPLANATIONS

SCORE FACTORS	RANGE	POINTS
HISTORY	1~10	5
PAID-UP CAPITAL	1~10	5
OPERATING SCALE	1~10	4
FINANCIAL CONDITION
--BUSINESS SCALE	1~10	5
--PROFITABILITY	1~10	6
--LIQUIDITY	1~10	5
--LEVERAGE	1~10	5
--RESERVES	1~10	5
--CREDIT LINES	1~10	5
--MARGINS	-5~5	--
DEMERIT POINTS
--BANK CHARGES	YES/NO	YES
--LITIGATION	YES/NO	YES
--OTHER ADVERSE INFORMATION	YES/NO	NO
MERIT POINTS
--SOLE DISTRIBUTORSHIP	YES/NO	NO
--EXPORT ACTIVITIES	YES/NO	NO
--AFFILIATION	YES/NO	NO
--LISTED	YES/NO	NO
--OTHER MERIT FACTORS	YES/NO	YES
DEFAULTER
--RBI	YES/NO	NO
--EPF	YES/NO	NO
TOTAL		45

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.