MIRA INFORM REPORT

Report No. :	341745
Report Date :	19.09.2015

IDENTIFICATION DETAILS

Name :	KHUSHI ADVERTISING IDEAS PRIVATE LIMITED
Registered Office :	8, Deepavali Centre, Opposite Old High Court, Income Tax , Underbridge, Near Ashram Road, Ahmedabad – 380014, Gujarat
Tel. No.:	91-79-27544888
Country :	India
Financials (as on) :	31.03.2013
Date of Incorporation :	22.02.2013
Com. Reg. No.:	04-073693
Capital Investment / Paid-up Capital :	Rs. 2.000 Million
CIN No.: [Company Identification No.]	U22100GJ2013PTC073693
IEC No.:	Not Available
TAN No.: [Tax Deduction & Collection Account No.]	AHMK06885E
PAN No.: [Permanent Account No.]	AAFCK0769E
Legal Form :	Private Limited Liability Company
Line of Business :	Subject is act as a advertising agency.
No. of Employees :	170 (Approximately)

RATING & COMMENTS

MIRA’s Rating :

Ca (12)

RATING		STATUS	PROPOSED CREDIT LINE
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security

Status :	Moderate
Payment Behaviour :	Unknown
Litigation :	Clear
Comments :	Subject was established as proprietary concern during the year 2006 with the name of "KHUSHI ADVERTISING" and it was reconstituted as private limited company on 22nd February 2013. Management has not filed its latest financial record with government department for the year 2014. As per the financial record of 2013, company has incurred pre operating expense which led to deterioration of its capital structure. Ms. Sachi Daftari, Senior accounts manager has provided general information to us and claimed that they have started operations under private limited from April 2013. Further he also provided sales turnover of Rs. 513.100 Million for the year 2013-14 and Rs. 650.000 Million for the year 2014-15 which is not verified. As per the status shown in the registrar of companies business is active. Payments are reported to be unknown. In view of aforesaid, the company can be considered for business dealings on safe and secured trade terms and conditions.

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

EXTERNAL AGENCY RATING

Rating Agency Name	Not Available
Rating	Not Available
Rating Explanation	Not Available
Date	Not Available

RBI DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2015.

INFORMATION PARTED BY

Name :	Ms. Sachi Daftari
Designation :	Senior accounts manager
Contact No.:	91-79-27544888
Date :	18.09.2015

LOCATIONS

Registered Office :	8, Deepavali Centre , Opposite Old High Court, Income Tax , Underbridge, Near Ashram Road, Ahmedabad – 380014, Gujarat, India
Tel. No.:	91- 79-27544888
Mobile No.:	91-9377148884 (Mr. Jinesh Shah)
Fax No.:	Not Available
E-Mail :	accounts@khushiadvertising.com jinesh.shah@khushiadvertising.com
Area :	1500 Sq ft
Location :	Owned
Branch Office :	Located at Mumbai Delhi Jaipur Hyderabad Kolkata Pune Bangalore

DIRECTORS

AS ON 31.03.2015

Name :	Mr. Pranay Bharatkumar Shah
Designation :	Director
Address :	C-202 Gala Imperia, Near Haveli Bunglows, B/H T.V. Tower, Drive In Road, Thaltej,, Ahmedabad, 380054, Gujarat, India
Date of Birth/Age :	17.07.1973
Date of Appointment :	22.02.2013
DIN No.:	03189443
Name :	Mr. Vishnu Satish Telang
Designation :	Director
Address :	C-2, Room No. 1103, Neelyog Apartments, Gauri Shankar Wadi No. 2, Ghatkopar East, Mumbai – 400075, Maharashtra, India
Date of Birth/Age :	26.05.1974
Date of Appointment :	22.02.2013
DIN No.:	01429654

KEY EXECUTIVES

Name :	Ms. Sachi Daftari
Designation :	Senior accounts manager

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

As on 30.12.2013

Names of Shareholders	No. of Shares	%age holding
Pranay Bharatkumar Shah	100000	50.00
Vishnu Satish Telang	100000	50.00
Total	200000	100.00

Equity Share Break up (Percentage of Total Equity)

As on 30.12.2013

Category	Percentage
Directors or relatives of Directors	100.00
Total	100.00

BUSINESS DETAILS

Line of Business :	Subject is act as a advertising agency.
Brand Names :	Not Available
Agencies Held :	Not Available
Exports :	Not Divulged
Imports :	Not Divulged
Terms :
Selling :	Cash, Advance Payment and Cheque
Purchasing :	Cash, Advance Payment and Cheque

PRODUCTION STATUS: NOT AVAILABLE

GENERAL INFORMATION

Suppliers :

Reference :	PVR Limited
Name of the Person :	Not Divulged
Contact No.:	Not Divulged
Since How Long Known :	Not Divulged
Maximum Limit Dealt :	Not Divulged
Experience :	Not Divulged
Remark:	Not Divulged

Customers :

Reference :	Star Plus
Name of the Person :	Not Divulged
Contact No.:	Not Divulged
Since How Long Known :	Not Divulged
Maximum Limit Dealt :	Not Divulged
Experience :	Not Divulged
Remark:	Not Divulged

No. of Employees :

170 (Approximately)

Bankers :

Kotak Commercial Cooperative Bank, Panchvati Branch, Ahmedabad, Gujarat, India

Banker Name	The Kalupur Commercial Co-Operative Bank Limited
Branch Address	"Sun Point",Shantisadan Society, Near Parimal Garden, Ellisbridge, Ahmedabad - 380014, Gujarat, India
Person Name (With Designation)	Not Divulged
Contact Number	Not Divulged
Name of Account Holder	Not Divulged
Account Number	Not Divulged
Account Since (Date/Year of Account Opening)	Not Divulged
Average Balance Maintained (If Possible)	Not Divulged
Credit Facilities Enjoyed (If any)	Not Divulged
Account Operation	Not Divulged
Remarks (If any)	Not Divulged

Auditors :
Name :	Shah Narielwala and Company Chartered Accountants
Address :	608, Shitiratna, Near Pachvati Circle, Ellisbridge, Ahmedabad – 380006, Gujarat, India
Tel No.:	91-79-26440630/26584605
Email:	admin@shahnarielwalaco.com
PAN N Income-tax PAN of auditor or auditor's firm :	AAHFS7086F
Memberships :	Not Available
Collaborators :	Not Available
Group Companies / Associates (AS ON 31.03.2013):	Khushi Advertising Space Arena private Limited Khushi Outdoor and Media Marketing

CAPITAL STRUCTURE

As on 31.03.2013

Authorised Capital :

No. of Shares	Type	Value	Amount
500000	Equity Shares	Rs.10/- each	Rs. 5.000 Million

Issued, Subscribed & Paid-up Capital :

No. of Shares	Type	Value	Amount
200000	Equity Shares	Rs.10/- each	Rs. 2.000 Million

FINANCIAL DATA

[all figures are in Rupees Million]

ABRIDGED BALANCE SHEET

SOURCES OF FUNDS	31.03.2013
I.              EQUITY AND LIABILITIES
(1)Shareholders' Funds
(a) Share Capital	2.000
(b) Reserves & Surplus	(0.155)
(c) Money received against share warrants	0.000
(2) Share Application money pending allotment	0.000
Total Shareholders’ Funds (1) + (2)	1.845
(3) Non-Current Liabilities
(a) long-term borrowings	0.000
(b) Deferred tax liabilities (Net)	0.000
(c) Other long term liabilities	0.000
(d) long-term provisions	0.000
Total Non-current Liabilities (3)	0.000
(4) Current Liabilities
(a) Short term borrowings	0.000
(b) Trade payables	0.155
(c) Other current liabilities	0.000
(d) Short-term provisions	0.000
Total Current Liabilities (4)	0.155
TOTAL	2.000
II.          ASSETS
(1) Non-current assets
(a) Fixed Assets
(i) Tangible assets	0.000
(ii) Intangible Assets	0.000
(iii) Capital work-in-progress	0.000
(iv) Intangible assets under development	0.000
(b) Non-current Investments	0.000
(c) Deferred tax assets (net)	0.000
(d) Long-term Loan and Advances	0.000
(e) Other Non-current assets	0.000
Total Non-Current Assets	0.000
(2) Current assets
(a) Current investments	0.000
(b) Inventories	0.000
(c) Trade receivables	0.000
(d) Cash and cash equivalents	2.000
(e) Short-term loans and advances	0.000
(f) Other current assets	0.000
Total Current Assets	2.000
TOTAL	2.000

PROFIT & LOSS ACCOUNT

	PARTICULARS	31.03.2013
	SALES
	Income	0.000
	Other Income	0.000
	TOTAL (A)	0.000
Less	EXPENSES
	Other expenses	0.155
	TOTAL (B)	0.155
Less	PROFIT/ (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION (C)	(0.155)
Less	FINANCIAL EXPENSES (D)	0.000
	PROFIT / (LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION (C-D) (E)	(0.155)
Less/ Add	DEPRECIATION/ AMORTISATION (F)	0.000
	PROFIT/ (LOSS) BEFORE TAX (E-F) (G)	(0.155)
Less	TAX (I)	0.000
	PROFIT/ (LOSS) AFTER TAX (G-I) (J)	(0.155)
	Earnings / (Loss) Per Share (Rs.)	(0.77)

Particulars	31.03.2014	31.03.2015
Sales Turnover (Approximately)	513.100	650.000

Expected Sales (2015-2016) : Rs.1000.0000 Million

The above information has been parted by Ms. Sachi Daftari (Senior accounts manager)

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

Particulars	31.03.2013
Current Maturities of Long term debt	NA
Cash generated from operations	NA
Net cash flows from (used in) operations	NA

KEY RATIOS

PARTICULARS		31.03.2013
Net Profit Margin (PAT / Sales)	(%)	0.00
Operating Profit Margin (PBIDT/Sales)	(%)	0.00
Return on Total Assets (PBT/Total Assets}	(%)	(7.75)
Return on Investment (ROI) (PBT/Networth)		(0.08)
Debt Equity Ratio (Total Debt /Networth)		0.00
Current Ratio (Current Asset/Current Liability)		12.90

LOCAL AGENCY FURTHER INFORMATION

Sr. No.	Check list by info agents	Available in Report (Yes/No)
1	Year of establishment	Yes
2	Constitution of the entity -Incorporation details	Yes
3	Locality of the entity	Yes
4	Premises details	Yes
5	Buyer visit details	--
6	Contact numbers	Yes
7	Name of the person contacted	Yes
8	Designation of contact person	Yes
9	Promoter’s background	Yes
10	Date of Birth of Proprietor / Partners / Directors	Yes
11	Pan Card No. of Proprietor / Partners	No
12	Voter Id Card No. of Proprietor / Partners	No
13	Type of business	Yes
14	Line of Business	Yes
15	Export/import details (if applicable)	No
16	No. of employees	Yes
17	Details of sister concerns	Yes
18	Major suppliers	Yes
19	Major customers	Yes
20	Banking Details	Yes
21	Banking facility details	Yes
22	Conduct of the banking account	--
23	Financials, if provided	Yes
24	Capital in the business	Yes
25	Last accounts filed at ROC, if applicable	No
26	Turnover of firm for last Two years	Yes
27	Reasons for variation <> 20%	--
28	Estimation for coming financial year	No
29	Profitability for last one year	Yes
30	Major shareholders, if available	Yes
31	External Agency Rating, if available	No
32	Litigations that the firm/promoter involved in	--
33	Market information	--
34	Payments terms	Yes
35	Negative Reporting by Auditors in the Annual Report	No

OPERATIONS: (AS ON 31.03.2013)

The Company has not started its business activities as per the main object of Memorandum of Association, as it was recently incorporated in the month of February,2013. Directors expect to start the business activities of advertising in current year. During the period, the Company’s total income was Nil. However, due to certain other expenses relating to Preliminary Items, the company has incurred Loss of Rs. 0.155 Million.

INDEX OF CHARGES

S.NO.	CHARGE ID	DATE OF CHARGE CREATION/MODIFICATION	CHARGE AMOUNT SECURED	CHARGE HOLDER	ADDRESS	SERVICE REQUEST NUMBER (SRN)
1	10472322	01/01/2014	5,600,000.00	THE KALUPUR COMMERCIAL CO-OP. BANK LTD	"SUN POINT",SHANTISADAN SOCIETY,, NR.PARIMAL GARD EN, ELLISBRIDGE, AHMEDABAD, GUJARAT - 380014, INDI A	B94297033

CMT REPORT (Corruption, Money Laundering & Terrorism]

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

1] INFORMATION ON DESIGNATED PARTY

No exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

2] Court Declaration :

No exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

3] Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

4] Record on Financial Crime :

Charges or conviction registered against subject: None

5] Records on Violation of Anti-Corruption Laws :

Charges or investigation registered against subject: None

6] Records on Int’l Anti-Money Laundering Laws/Standards :

Charges or investigation registered against subject: None

7] Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

8] Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

9] Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

10] Press Report :

No press reports / filings exists on the subject.

CORPORATE GOVERNANCE

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

CONTRAVENTION

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	Rs.65.93
UK Pound	1	Rs.102.75
Euro	1	Rs.75.13

INFORMATION DETAILS

Information Gathered by :	PRT
Analysis Done by :	KAR
Report Prepared by :	KVT

SCORE & RATING EXPLANATIONS

SCORE FACTORS	RANGE	POINTS
HISTORY	1~10	2
PAID-UP CAPITAL	1~10	2
OPERATING SCALE	1~10	2
FINANCIAL CONDITION
--BUSINESS SCALE	1~10	2
--PROFITABILITY	1~10	--
--LIQUIDITY	1~10	2
--LEVERAGE	1~10	1
--RESERVES	1~10	--
--CREDIT LINES	1~10	1
--MARGINS	-5~5	--
DEMERIT POINTS
--BANK CHARGES	YES/NO	YES
--LITIGATION	YES/NO	NO
--OTHER ADVERSE INFORMATION	YES/NO	NO
MERIT POINTS
--SOLE DISTRIBUTORSHIP	YES/NO	NO
--EXPORT ACTIVITIES	YES/NO	NO
--AFFILIATION	YES/NO	YES
--LISTED	YES/NO	NO
--OTHER MERIT FACTORS	YES/NO	YES
DEFAULTER
--RBI	YES/NO	NO
--EPF	YES/NO	NO
TOTAL		12

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors and their relative weights (as indicated through %) are as follows:

Financial condition (40%) Ownership background (20%) Payment record (10%)

Credit history (10%) Market trend (10%) Operational size (10%)

RATING EXPLANATIONS

RATING		STATUS	PROPOSED CREDIT LINE
>86	Aaa	Possesses an extremely sound financial base with the strongest capability for timely payment of interest and principal sums	Unlimited
71-85	Aa	Possesses adequate working capital. No caution needed for credit transaction. It has above average (strong) capability for payment of interest and principal sums	Large
56-70	A	Financial & operational base are regarded healthy. General unfavourable factors will not cause fatal effect. Satisfactory capability for payment of interest and principal sums	Fairly Large
41-55	Ba	Overall operation is considered normal. Capable to meet normal commitments.	Satisfactory
26-40	B	Capability to overcome financial difficulties seems comparatively below average.	Small
11-25	Ca	Adverse factors are apparent. Repayment of interest and principal sums in default or expected to be in default upon maturity	Limited with full security
<10	C	Absolute credit risk exists. Caution needed to be exercised	Credit not recommended
--	NB	New Business	--

PRIVATE & CONFIDENTIAL : This information is provided to you at your request, you having employed MIPL for such purpose. You will use the information as aid only in determining the propriety of giving credit and generally as an aid to your business and for no other purpose. You will hold the information in strict confidence, and shall not reveal it or make it known to the subject persons, firms or corporations or to any other. MIPL does not warrant the correctness of the information as you hold it free of any liability whatsoever. You will be liable to and indemnify MIPL for any loss, damage or expense, occasioned by your breach or non observance of any one, or more of these conditions

This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.