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3decades

 

MIRA INFORM REPORT

 

 

Report No. :

503881

Report Date :

24.04.2018

 

 

 

IDENTIFICATION DETAILS

 

Name :

FLORMA LTD.

 

 

Formerly Known As :

IMPORT COMPANY FOUNDATION OF FLORMA LTD.,

 

 

Registered Office :

P.O. Box 1404 (4511401) 5 Habanai Street Gil Amal Industrial Zone Hod Hasharon 4531905

 

 

Country :

Israel

 

 

Date of Incorporation :

1941

 

 

Legal Form :

Private limited company

 

 

Line of Business :

Agencies, traders, importers and marketers of pigments, allied equipment & machinery and additives for the industry, with specialty regarding color, dyeing and dyes, dyeing methods, powders, additives and color concentrates of all kinds.

 

 

No. of Employees :

22

 

 

RATING & COMMENTS

(Mira Inform has adopted New Rating mechanism w.e.f. 23rd January 2017)

 

MIRA’s Rating :

A

 

Credit Rating

Explanation

Rating Comments

A

Acceptable Risk

Business dealings permissible with moderate risk of default

 

Status :

Satisfactory

 

 

Payment Behaviour :

Slow but Correct

 

 

Litigation :

Clear 

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

ECGC Country Risk Classification List

 

Country Name

Previous Rating

(30.09.2017)

Current Rating

(31.12.2017)

Israel

B1

B1

 

Risk Category

ECGC Classification

Insignificant

 

A1

Low Risk

 

A2

Moderately Low Risk

 

B1

Moderate Risk

 

B2

Moderately High Risk

 

C1

High Risk

 

C2

Very High Risk

 

D

 


 

ISRAEL - ECONOMIC OVERVIEW

 

Israel has a technologically advanced free market economy. Cut diamonds, high-technology equipment, and pharmaceuticals are among its leading exports. Its major imports include crude oil, grains, raw materials, and military equipment. Israel usually posts sizable trade deficits, which are offset by tourism and other service exports, as well as significant foreign investment inflows.

Between 2004 and 2013, growth averaged nearly 5% per year, led by exports. The global financial crisis of 2008-09 spurred a brief recession in Israel, but the country entered the crisis with solid fundamentals, following years of prudent fiscal policy and a resilient banking sector. Israel's economy also weathered the 2011 Arab Spring because strong trade ties outside the Middle East insulated the economy from spillover effects.

Slowing domestic and international demand and decreased investment resulting from Israel’s uncertain security situation reduced GDP growth to an average of roughly 2.8% per year during the period 2014-17. Natural gas fields discovered off Israel's coast since 2009 have brightened Israel's energy security outlook. The Tamar and Leviathan fields were some of the world's largest offshore natural gas finds in the last decade. Political and regulatory issues have delayed the development of the massive Leviathan field, but production from Tamar provided a 0.8% boost to Israel's GDP in 2013 and a 0.3% boost in 2014. One of the most carbon intense OECD countries, Israel generates about 57% of its power from coal and only 2.6% from renewable sources.

Income inequality and high housing and commodity prices continue to be a concern for many Israelis. Israel's income inequality and poverty rates are among the highest of OECD countries, and there is a broad perception among the public that a small number of "tycoons" have a cartel-like grip over the major parts of the economy. Government officials have called for reforms to boost the housing supply and to increase competition in the banking sector to address these public grievances. Despite calls for reforms, the restricted housing supply continues to impact the well-being of younger Israelis seeking to purchase homes. Tariffs and non-tariff barriers, coupled with guaranteed prices and customs tariffs for farmers kept food prices high in 2016. Private consumption is expected to drive growth through 2018 with consumers benefitting from low inflation and a strong currency.

In the long term, Israel faces structural issues, including low labor participation rates for its fastest growing social segments - the ultraorthodox and Arab-Israeli communities. Also, Israel's progressive, globally competitive, knowledge-based technology sector employs only about 8% of the workforce, with the rest mostly employed in manufacturing and services - sectors which face downward wage pressures from global competition. Expenditures on educational institutions remain low compared to most other OECD countries with similar GDP per capita.

 

Source : CIA

 

 


Company name and address

                                                                                                     

FLORMA LTD.

Telephone                         972 9 744 29 21

 Fax        972 9 744 29 20

Email: info@florma.co.il

P.O. Box 1404 (4511401)

5 Habanai Street

Gil Amal Industrial Zone

HOD HASHARON 4531905 ISRAEL

 

 

HISTORY & LEGAL FORMATION

 

Originally established in 1941 as a non-registered firm.

 

Converted into a private limited company, and registered as such as per file

No. 51-051998-6 on the 25.06.1969.

Originally registered under the name IMPORT COMPANY FOUNDATION OF FLORMA LTD., which changed to the present name on the 03.03.2004.

 

 

SHARE CAPITAL

 

Authorized share capital NIS 100,000.00, divided into –

              100,000 ordinary shares of NIS 1.00 each,

of which 2,005 shares amounting to NIS 2,005.00 were issued.

 

 

SHAREHOLDERS

 

1.    Mrs. Aliza Florental, 50.1%,

2.    Eliyahu Florental, 49.9%.

 

 

SOLE DIRECTOR

 

Eliyahu (Eli) Florental, President.

 

 

 

JOINT GENERAL MANAGERS

 

1.    Daniel Florental,

2.    Ms. Efrat Moreh (nee Florental).

 

 

BUSINESS

 

Agencies, traders, importers and marketers of pigments, allied equipment & machinery and additives for the industry, with specialty regarding color, dyeing and dyes, dyeing methods, powders, additives and color concentrates of all kinds.

Sales are from stock and on commission basis.

Also developers and processors of above related products/ solutions on demand.

 

Among clients: KAFRIT INDUSTRIES, SANO, GENIGAR PLASTIC PRODUCTS, ADAMA MAKHTESHIM, NETAFIM, RIVULIS PLASTRO, TAMBOUR, KETER PLASTIC, POLYRAM PLASTIC INDUSTRIES, CEASARSTONE, NIRLAT/ UNIVERCOL, etc.

 

Almost all suppliers are foreign.

 

Sole local agents of (among others):

HCA HOLLAND COLORS, GEOTECH, MOVACOLOR, PARADOX, all of the Netherlands,

CLIQ SWISSTECH, EVONIK INDUSTRIES, GÖTTFERT, AMIXON, AZO, A.B.S, VISCO JET, all of Germany,

HOLLIDAY PIGMENT, of France,

RADIANT, of Belgium,

PROMIXON, CHROMAFLO TECHNOLOGIES, KRONOS, FERRO, MAGUIRE, CHEM TREND, CONNEL BROS., NOVATECC, all of USA,

PROMIX, of Switzerland,

LAWER, of Italy,

OCSiAl, of Luxembourg,

LABTECH ENGINEERINING, of Thailand,

PRITTY, CINIC, both of China,

MEGHMANI, of India.

 

Operating from premises (offices, labs, storage facilities), owned by the shareholders, on an area of 1,700 sq. meters (in a 2 floor building, of which 1,200 sq. meters serve subject and 500 sq. meters are rented to 3rd parties), in 5 Habanai Street, Gil Amal Industrial Zone, Hod Hasharon.

Website: www.florma.co.il

 

Having 22 employees.

 

 

 

 

MEANS

 

Stock was valued over NIS 2,500,000 in the end of 2012 (similar to the end of 2011). Current stock value not forthcoming.

 

Property owned by the shareholders in Hod Hasharon (where subject is operating from) was valued at US$ 1,600,000 several years ago.

 

There are 5 charges for unlimited and limited amounts registered on the company's assets (financial assets and vehicles), in favor of Bank Leumi Le'Israel Ltd. and Bank Hapoalim Ltd.

 

 

REVENUES

 

2010 revenues claimed to be NIS 14,000,000 from sales from stock and further commission from sales of NIS 20,000,000.

2011 revenues claimed to be NIS 15,000,000 from sales from stock and further commission from sales of NIS 20,000,000.

2012 revenues claimed to be NIS 16,000,000 from sales from stock and further commission from sales of NIS 18,000,000.

Later sales data not forthcoming.

 

 

OTHER COMPANIES

 

FLORENTAL ELIYAHU LTD., owned by subject’s shareholders, a real estate company.

 

 

BANKERS

 

Bank Leumi Le'Israel Ltd., Hod Hasharon Branch (No. 943), Hod Hasharon, account No. 169000/52.

Bank Hapoalim Ltd., Hod Hasharon Branch (No. 626), Hod Hasharon, account No. 598079.

A check with the Central Banks' database did not reveal any negative information regarding subject's a/m accounts.

 

Union Bank of Israel Ltd., Raanana Branch (No. 075), Raanana.

 

 

CHARACTER AND REPUTATION

 

Nothing unfavorable learnt.

 

Subject's President, Mr. Eli Florental, refused to disclose financial data.

 

This is long established family business, well-known in its field.

 

The paint and allied sealants market in Israel is estimated at NIS 1.2 billion per annum, from which some two thirds are for the home sector (49% acrylic, 11% lime and 28% for wood and metal) and the balance for the industrial sector.

 

According to the Central Bureau of Statistics, import of chemical raw materials for the local industries in 2017 marked 13% rise from 2016, reaching US$ 4,857 million (in local NIS currency terms import rose by 5.4%). In comparison, in 2016 import (in US$ terms) fell by 6.1% from 2015 (-7.2% in NIS), and in 2015 import of chemical raw materials decreased by 3.8% from 2014 (+4.6% in NIS terms).

 

 

SUMMARY

 

Good for trade engagements.

 

 

 


 

FOREIGN EXCHANGE RATES

 

Currency

Unit

Indian Rupees

US Dollar

1

INR 66.22

UK Pound

1

INR 92.84

Euro

1

INR 81.27

ILS

1

INR 18.72

                                                                  

Note : Above are approximate rates obtained from sources believed to be correct

 

 

INFORMATION DETAILS

 

Analysis Done by :

PRI

 

 

Report Prepared by :

TRU

                                                


 

RATING EXPLANATIONS

 

Credit Rating

Explanation

Rating Comments

A++

Minimum Risk

Business dealings permissible with minimum risk of default

A+

Low Risk

Business dealings permissible with low risk of default

A

Acceptable Risk

Business dealings permissible with moderate risk of default

B

Medium Risk

Business dealings permissible on a regular monitoring basis

C

Medium High Risk

Business dealings permissible preferably on secured basis

D

High Risk

Business dealing not recommended or on secured terms only

NB

New Business

No recommendation can be done due to business in infancy stage

NT

No Trace

No recommendation can be done as the business is not traceable

 

NB is stated where there is insufficient information to facilitate rating. However, it is not to be considered as unfavourable.

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors are as follows:

 

·         Financial condition covering various ratios

·         Company background and operations size

·         Promoters / Management background

·         Payment record

·         Litigation against the subject

·         Industry scenario / competitor analysis

·         Supplier / Customer / Banker review (wherever available)

 

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.