|
|
|
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image015.jpg){kind=small}
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image016.jpg)
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image018.gif)
MIRA INFORM REPORT
|
Report No. : |
484316.2 |
|
Report Date : |
06.01.2018 |
IDENTIFICATION DETAILS
|
Name : |
MAIDEN MARKETING (INDIA) PRIVATE LIMITED |
|
|
|
|
Registered
Office : |
301, 3rd Floor, Jai Krishna Complex, Fun Republic Theatre Lane, Veera
Desai Extension Road, Off Link Road, Andheri (West), Mumbai – 400053,
Maharashtra |
|
Tel. No.: |
91-22-66715893 |
|
|
|
|
Country : |
India |
|
|
|
|
Financials (as
on) : |
31.03.2017 |
|
|
|
|
Date of
Incorporation : |
19.07.2013 |
|
|
|
|
Com. Reg. No.: |
11-245921 |
|
|
|
|
Capital
Investment / Paid-up Capital : |
INR 39.777 Million |
|
|
|
|
CIN No.: [Company
Identification No.] |
U74900MH2013FTC245921 |
|
|
|
|
IEC No.: |
Not Applicable (As informed by the
management that firm does not have export and import) |
|
|
|
|
GSTIN: |
27AAICM7168E1Z7 |
|
|
|
|
TAN No.: [Tax
Deduction & Collection Account No.] |
Not Available |
|
|
|
|
PAN No.: [Permanent
Account No.] |
AAICM7168E |
|
|
|
|
Legal Form : |
Private Limited Liability Company |
|
|
|
|
Line of Business
: |
|
|
|
|
|
No. of Employees
: |
10 (Approximately) |
RATING & COMMENTS
(Mira Inform has adopted New Rating mechanism w.e.f. 23rd
January 2017)
|
MIRA’s Rating : |
A |
|
Credit Rating |
Explanation |
Rating Comments |
|
A |
Acceptable Risk |
Business dealings permissible with
moderate risk of default |
|
Status : |
Satisfactory |
|
|
|
|
Payment Behaviour : |
Slow but correct |
|
|
|
|
Litigation : |
Clear |
|
|
|
|
Comments : |
Subject is a subsidiary of “Maiden Marketing Pte Limited”
and was incorporated in the year 2013. It is engaged in providing advertising
and marketing services. For the financial year 2017, the company has reported dip in its revenue by 39.12% as compared to the previous year along with operational loss. The satisfactory financial risk profile of the company is marked by sufficient net worth base along with strong debt protection metrics due to debt free balance sheet profile. Payments are reported to be slow but correct. In view of aforesaid, the company can be considered for business dealings at usual trade terms and conditions. Note 1: Site visit was conducted at the address which you have provided. Our executive has successfully traced the subject on the given address. At the premises, our executive met Mr. Raghunathan Choudhary (Assistant Manager) and he claimed that the subject is situated on the given premises and also provided contact details. As per our executive’s observation, it is a 7 storey building and subject is situated on 3rd floor. Number of employees sighted at the premises were 10. Locality seems to be commercial and area appears to be upmarket. Location was easy to find and we have sighted subject’s name board. Note 2: After the site visit, our executive contacted Mr. Raghunathan Choudhary (Assistant Manager) and he provided partial details about the subject to us and also claimed that “Pokkt” is the sister concern on the subject. |
NOTES:
Any query related to this report can be made
on e-mail: infodept@mirainform.com
while quoting report number, name and date.
EXTERNAL AGENCY RATING
|
Rating Agency Name |
Not Available |
|
Rating |
Not Available |
|
Rating Explanation |
Not Available |
|
Date |
Not Available |
RBI DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available RBI Defaulters’ list.
EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS
Subject’s name is not enlisted as a defaulter
in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of
31-03-2016.
BIFR (Board for Industrial & Financial Reconstruction) LISTING STATUS
Subject’s name is not listed as a Sick Unit in
the publicly available BIFR (Board for Industrial & Financial
Reconstruction) list as of 06.01.2018
IBBI (Insolvency and Bankruptcy Board of India) LISTING STATUS
Subject’s name is not listed in the publicly
available IBBI (Insolvency and Bankruptcy Board of India) list as of report
date.
INFORMATION PARTED BY (PARTIAL DETAILS)
|
Name : |
Mr. Raghunathan Choudhary |
|
Designation : |
Assistant Manager |
|
Contact No.: |
91-9029022132 |
|
Date : |
05.01.2018 |
LOCATIONS
|
Registered / Corporate Office : |
301, 3rd Floor, Jai Krishna Complex, Fun Republic Theatre Lane, Veera
Desai Extension Road, Off Link Road, Andheri (West), Mumbai – 400053, Maharashtra,
India |
|
Tel. No.: |
91-22-66715893 |
|
Fax No.: |
Not Available |
|
E-Mail : |
|
|
Website : |
|
|
Location: |
Rented |
|
Locality: |
Commercial |
DIRECTORS
As on: 31.03.2017
|
Name : |
Ms. Ritu Sharma |
|
Designation : |
Director |
|
Address : |
Flat No. 1704/5/6, 17th Floor, A Wing, Meghdoot Building, Lokhandwala Complex, Andheri (West), Mumbai-400053, Maharashtra, India |
|
Date of Birth/Age : |
09.05.1972 |
|
Date of Appointment : |
19.07.2013 |
|
DIN No.: |
03634161 |
|
|
|
|
Name : |
Mr. Rohit Sharma |
|
Designation : |
Director |
|
Address : |
52-C, DDA Flats Phase -1, Masjid Moth, New Delhi-110048, India |
|
Date of Birth/Age : |
13.09.1971 |
|
Date of Appointment : |
19.07.2013 |
|
DIN No.: |
01738942 |
MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN
As on: 31.03.2017
|
Names of Shareholders |
|
No. of Shares |
|
Maiden Marketing Pte. Limited, Singapore |
|
3977726 |
|
Rohit Sharma |
|
1 |
|
Ritu Sharma |
|
1 |
|
Total |
|
3977728 |
Equity Share Break up (Percentage of Total Equity)
As on: 30.09.2017
|
Category |
Percentage |
|
Promoters (Individual/Hindu Undivided Family – Indian) |
0.00005028 |
|
Promoters (Body
corporate) |
99.99994972 |
|
Total |
100.00 |
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image020.gif)
BUSINESS DETAILS
|
Line of Business : |
|
||||
|
|
|
||||
|
Products / Services
: |
|
||||
|
|
|
||||
|
Brand Names : |
POKKT |
||||
|
|
|
||||
|
Agencies Held : |
Not Available |
||||
|
|
|
||||
|
Exports : |
Not Available |
||||
|
|
|
||||
|
Imports : |
Not Available |
||||
|
|
|
||||
|
Terms : |
|
||||
|
Selling : |
Cheque and Others (T.T) |
||||
|
|
|
||||
|
Purchasing : |
Cheque and Others (T.T) |
PRODUCTION STATUS NOT AVAILABLE
GENERAL INFORMATION
|
Suppliers : |
|
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
Customers : |
OEMs
|
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
No. of Employees : |
10 (Approximately) |
||||||||||||||||||||||
|
|
|
||||||||||||||||||||||
|
Bankers : |
|
|
Auditors : |
|
|
Name : |
Walker Chandiok and Company LLP Chartered Accountants |
|
Address : |
16th Floor, Tower II, Indiabulls Finance Centre, Senapati Bapat Marg,
Elphinstone (West), Mumbai - 400013,
Maharashtra, India |
|
Tel. No.: |
91-22-66262600 |
|
Fax No.: |
91-22-66262601 |
|
Income-tax
PAN of auditor or auditor's firm : |
AAAFW4298E |
|
|
|
|
Memberships : |
Not Available |
|
|
|
|
Collaborators : |
Not Available |
|
|
|
|
Holding Company : |
Maiden Marketing Pte Limited |
|
|
|
|
Sister Concern: (Confirmed by management) |
Pokkt, Mumbai,
Maharashtra, India |
CAPITAL STRUCTURE
As on 30.09.2017
Authorised Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
4700000 |
Equity Shares |
INR 10/- each |
INR 47.000 Million |
|
|
|
|
|
Issued, Subscribed & Paid-up Capital :
|
No. of Shares |
Type |
Value |
Amount |
|
|
|
|
|
|
3977728 |
Equity Shares |
INR 10/- each |
INR 39.777
Million |
|
|
|
|
|
FINANCIAL DATA
[all figures are
in INR Million]
ABRIDGED
BALANCE SHEET
|
SOURCES OF FUNDS |
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
I.
EQUITY
AND LIABILITIES |
|
|
|
|
(1)Shareholders' Funds |
|
|
|
|
(a) Share Capital |
39.777 |
39.777 |
28.810 |
|
(b) Reserves & Surplus |
94.968 |
130.333 |
60.854 |
|
(c) Money
received against share warrants |
0.000 |
0.000 |
0.000 |
|
|
|
|
|
|
(2) Share Application money pending
allotment |
0.000 |
0.000 |
0.000 |
|
Total
Shareholders’ Funds (1) + (2) |
134.745 |
170.110 |
89.664 |
|
|
|
|
|
|
(3)
Non-Current Liabilities |
|
|
|
|
(a) Long-term borrowings |
0.000 |
0.000 |
0.000 |
|
(b) Deferred tax liabilities (Net) |
0.000 |
0.000 |
0.000 |
|
(c) Other long term
liabilities |
0.000 |
0.000 |
0.000 |
|
(d) Long-term
provisions |
2.721 |
2.181 |
0.000 |
|
Total Non-current
Liabilities (3) |
2.721 |
2.181 |
0.000 |
|
|
|
|
|
|
(4) Current
Liabilities |
|
|
|
|
(a) Short
term borrowings |
0.000 |
7.533 |
0.000 |
|
(b) Trade
payables |
41.403 |
17.309 |
8.898 |
|
(c) Other
current liabilities |
7.204 |
2.189 |
0.855 |
|
(d) Short-term
provisions |
0.004 |
0.003 |
0.000 |
|
Total Current
Liabilities (4) |
48.611 |
27.034 |
9.753 |
|
|
|
|
|
|
TOTAL |
186.077 |
199.325 |
99.417 |
|
|
|
|
|
|
II.
ASSETS |
|
|
|
|
(1)
Non-current assets |
|
|
|
|
(a) Fixed
Assets |
|
|
|
|
(i)
Tangible assets |
1.970 |
3.140 |
2.347 |
|
(ii)
Intangible Assets |
0.440 |
1.460 |
1.952 |
|
(iii)
Capital work-in-progress |
0.000 |
0.000 |
0.000 |
|
(iv)
Intangible assets under development |
0.000 |
25.000 |
0.000 |
|
(b) Non-current Investments |
0.000 |
0.000 |
0.000 |
|
(c) Deferred tax assets (net) |
0.000 |
11.901 |
(0.475) |
|
(d)
Long-term Loan and Advances |
4.695 |
5.009 |
2.763 |
|
(e) Other
Non-current assets |
0.000 |
0.000 |
0.000 |
|
Total Non-Current
Assets |
7.105 |
46.510 |
6.587 |
|
|
|
|
|
|
(2) Current
assets |
|
|
|
|
(a)
Current investments |
125.355 |
80.213 |
0.000 |
|
(b)
Inventories |
0.000 |
0.000 |
0.000 |
|
(c) Trade
receivables |
47.246 |
64.434 |
66.679 |
|
(d) Cash
and cash equivalents |
4.917 |
7.163 |
22.425 |
|
(e) Short-term
loans and advances |
1.088 |
0.987 |
3.093 |
|
(f) Other
current assets |
0.366 |
0.018 |
0.633 |
|
Total
Current Assets |
178.972 |
152.815 |
92.830 |
|
|
|
|
|
|
TOTAL |
186.077 |
199.325 |
99.417 |
PROFIT
& LOSS ACCOUNT
|
|
PARTICULARS |
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
|
SALES |
|
|
|
|
|
Income |
97.232 |
159.717 |
121.547 |
|
|
Other Income |
20.080 |
2.940 |
1.224 |
|
|
TOTAL |
117.312 |
162.657 |
122.771 |
|
|
|
|
|
|
|
Less |
EXPENSES |
|
|
|
|
|
Cost of Materials
Consumed |
0.000 |
0.000 |
0.000 |
|
|
Purchases of
Stock-in-Trade |
0.000 |
0.000 |
0.000 |
|
|
Direct operating expenses |
0.000 |
0.000 |
62.471 |
|
|
Employees benefits
expense |
98.329 |
57.911 |
31.860 |
|
|
Other expenses |
101.008 |
138.494 |
19.442 |
|
|
Prior period items |
2.834 |
0.000 |
0.194 |
|
|
Exceptional Items |
(63.853) |
0.000 |
0.000 |
|
|
TOTAL |
138.318 |
196.405 |
113.967 |
|
|
|
|
|
|
|
|
PROFIT/ (LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION
|
(21.006) |
(33.748) |
8.804 |
|
|
|
|
|
|
|
Less |
FINANCIAL EXPENSES |
0.306 |
0.064 |
0.006 |
|
|
|
|
|
|
|
|
PROFIT / (LOSS) BEFORE
TAX, DEPRECIATION AND AMORTISATION |
(21.312) |
(33.812) |
8.798 |
|
|
|
|
|
|
|
Less/ Add |
DEPRECIATION/
AMORTISATION |
2.435 |
2.308 |
1.138 |
|
|
|
|
|
|
|
|
PROFIT/ (LOSS) BEFORE TAX |
(23.747) |
(36.120) |
7.660 |
|
|
|
|
|
|
|
Less |
TAX |
11.618 |
(12.377) |
2.318 |
|
|
|
|
|
|
|
|
PROFIT/ (LOSS) AFTER TAX
|
(35.365) |
(23.743) |
5.342 |
|
|
|
|
|
|
|
Add |
PREVIOUS YEARS’ BALANCE
BROUGHT FORWARD |
(25.514) |
(1.771) |
(7.113) |
|
|
|
|
|
|
|
|
Balance Carried to the
B/S |
(60.879) |
(25.514) |
(1.771) |
|
|
|
|
|
|
|
|
EARNINGS IN FOREIGN
CURRENCY |
|
|
|
|
|
Revenue from digital
advertising services |
0.780 |
25.847 |
21.902 |
|
|
Mark-up income on cost
recharge |
7.811 |
0.000 |
0.000 |
|
|
TOTAL EARNINGS |
8.591 |
25.847 |
21.902 |
|
|
|
|
|
|
|
|
Earnings / (Loss) Per
Share (INR) |
(8.89) |
(6.95) |
2.62 |
CURRENT MATURITIES OF LONG TERM DEBT DETAILS
|
Particulars |
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
Current Maturities of Long term debt |
NA |
NA |
NA |
|
Cash generated from operations |
(38.061) |
(18.523) |
NA |
|
Net cash flow from operating activity |
(40.472) |
(20.773) |
NA |
KEY
RATIOS
EFFICIENCY RATIOS
|
PARTICULARS |
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
Average Collection Days (Sundry
Debtors / Income * 365 Days) |
177.36 |
147.25 |
200.23 |
|
|
|
|
|
|
Account Receivables Turnover ( Income / Sundry Debtors) |
2.06 |
2.48 |
1.82 |
|
|
|
|
|
|
Average Payment Days (Sundry Creditors / Purchases * 365 Days) |
0.00 |
0.00 |
0.00 |
|
|
|
|
|
|
Inventory Turnover (Operating Income / Inventories) |
0.00 |
0.00 |
0.00 |
|
|
|
|
|
|
Asset Turnover (Operating Income / Net Fixed Assets) |
(8.72) |
(1.14) |
2.05 |
LEVERAGE RATIOS
|
PARTICULARS |
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
Debt Ratio ((Borrowing
+ Current Liabilities) / Total Assets) |
0.26 |
0.14 |
0.10 |
|
|
|
|
|
|
Debt Equity Ratio (Total Liability / Networth) |
0.00 |
0.04 |
0.00 |
|
|
|
|
|
|
Current Liabilities to Networth (Current Liabilities / Net Worth) |
0.36 |
0.16 |
0.11 |
|
|
|
|
|
|
Fixed Assets to Networth (Net Fixed Assets / Networth) |
0.02 |
0.17 |
0.05 |
|
|
|
|
|
|
Interest Coverage Ratio (PBIT / Financial Charges) |
(68.65) |
(527.31) |
1467.33 |
PROFITABILITY RATIOS
|
PARTICULARS |
|
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
Net Profit Margin [(PAT / Sales)
* 100] |
% |
(36.37) |
(14.87) |
4.40 |
|
|
|
|
|
|
|
Return on Total Assets ((PAT / Total Assets) * 100) |
% |
(19.01) |
(11.91) |
5.37 |
|
|
|
|
|
|
|
Return on Investment (ROI) ((PAT / Networth) * 100) |
% |
(26.25) |
(13.96) |
5.96 |
SOLVENCY RATIOS
|
PARTICULARS |
31.03.2017 |
31.03.2016 |
31.03.2015 |
|
Current Ratio (Current
Assets / Current Liabilities) |
3.68 |
5.65 |
9.52 |
|
|
|
|
|
|
Quick Ratio ((Current Assets – Inventories) / Current
Liabilities) |
3.68 |
5.65 |
9.52 |
|
|
|
|
|
|
G-Score Ratio Financial (Networth / Total Assets) |
0.72 |
0.85 |
0.90 |
|
|
|
|
|
|
G-Score Ratio Debt (Debts / Equity Capital) |
0.00 |
0.19 |
0.00 |
|
|
|
|
|
|
G-Score Ratio Liquidity (Total Current Assets / Total Current Liabilities) |
3.68 |
5.65 |
9.52 |
Total
Liability = Short-term Debt + Long-term Debt + Current Maturities of Long-term
debts
FINANCIAL ANALYSIS
[all figures are
in INR Million]
DEBT EQUITY RATIO
|
Particular |
31.03.2015 |
31.03.2016 |
31.03.2017 |
|
|
INR In Million |
INR In Million |
INR In Million |
|
Share Capital |
28.810 |
39.777 |
39.777 |
|
Reserves & Surplus |
60.854 |
130.333 |
94.968 |
|
Money received against
share warrants |
0.000 |
0.000 |
0.000 |
|
Share Application money
pending allotment |
0.000 |
0.000 |
0.000 |
|
Net worth |
89.664 |
170.110 |
134.745 |
|
|
|
|
|
|
long-term borrowings |
0.000 |
0.000 |
0.000 |
|
Short term borrowings |
0.000 |
7.533 |
0.000 |
|
Total borrowings |
0.000 |
7.533 |
0.000 |
|
Debt/Equity ratio |
0.000 |
0.044 |
0.000 |
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image022.gif)
YEAR-ON-YEAR GROWTH
|
Year on Year Growth |
31.03.2015 |
31.03.2016 |
31.03.2017 |
|
|
INR In Million |
INR In Million |
INR In Million |
|
Sales |
121.547 |
159.717 |
97.232 |
|
|
|
31.403 |
(39.122) |
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image024.gif)
NET PROFIT MARGIN
|
Net Profit Margin |
31.03.2015 |
31.03.2016 |
31.03.2017 |
|
|
INR In Million |
INR In Million |
INR In Million |
|
Sales |
121.547 |
159.717 |
97.232 |
|
Profit/(Loss) |
5.342 |
(23.743) |
(35.365) |
|
|
4.40% |
(14.87%) |
(36.37%) |
%20PRIVATE%20LIMITED%20-%20484316%202_MIRA%20(SUPPLEMENTARY%20REPORT)%2006-Jan-2018_files/image025.gif)
LOCAL AGENCY FURTHER INFORMATION
|
Sr. No. |
Check list by
info agents |
Available in
Report (Yes/No) |
|
1 |
Year of establishment |
Yes |
|
2 |
Constitution of the entity -Incorporation
details |
Yes |
|
3 |
Locality of the entity |
Yes |
|
4 |
Premises details |
No |
|
5 |
Buyer visit details |
Yes |
|
6 |
Contact numbers |
Yes |
|
7 |
Name of the person contacted |
Yes |
|
8 |
Designation of contact person |
Yes |
|
9 |
Promoter’s background |
Yes |
|
10 |
Date of Birth of Proprietor / Partners /
Directors |
Yes |
|
11 |
Pan Card No. of Proprietor / Partners |
No |
|
12 |
Voter Id Card No. of Proprietor / Partners |
No |
|
13 |
Type of business |
Yes |
|
14 |
Line of Business |
Yes |
|
15 |
Export/import details (if applicable) |
No |
|
16 |
No. of employees |
Yes |
|
17 |
Details of sister concerns |
Yes |
|
18 |
Major suppliers |
No |
|
19 |
Major customers |
No |
|
20 |
Banking Details |
No |
|
21 |
Banking facility details |
No |
|
22 |
Conduct of the banking account |
-- |
|
23 |
Financials, if provided |
Yes |
|
24 |
Capital in the business |
Yes |
|
25 |
Last accounts filed at ROC, if applicable |
Yes |
|
26 |
Turnover of firm for last three years |
Yes |
|
27 |
Reasons for variation <> 20% |
-- |
|
28 |
Estimation for coming financial year |
No |
|
29 |
Profitability for last three years |
Yes |
|
30 |
Major shareholders, if available |
Yes |
|
31 |
External Agency Rating, if available |
No |
|
32 |
Litigations that the firm/promoter
involved in |
-- |
|
33 |
Market information |
-- |
|
34 |
Payments terms |
Yes |
|
35 |
Negative Reporting by Auditors in the
Annual Report |
No |
Note: The Registered Office of the company has been shifted from “1105, B-Wing, Imperial Heights, Next to Best Colony, Behind Goregoan Bus Depot, Goregaon (West), Mumbai – 400104, Maharashtra, India” to the present address w.e.f. 01.08.2014
|
OBSERVATION POINTS |
|
Name of Company : |
MAIDEN MARKETING (INDIA) PRIVATE LIMITED |
|
|
|
|
Address : |
301, 3rd Floor, Jai Krishna Complex, Fun Republic Theatre Lane, Veera
Desai Extension Road, Off Link Road, Andheri (West), Mumbai – 400053,
Maharashtra, India |
|
|
|
|
Mobile No.: |
91-9029022132 |
|
|
|
|
Person to whom we met: |
Mr. Raghunathan Choudhary (Assistant Manager) |
|
|
|
|
Name Board: |
Sighted |
|
|
|
|
Location: |
Easy |
|
|
|
|
Landmark (If Any): |
H.R Studio |
|
|
|
|
Total Floors of the building: |
7 |
|
|
|
|
Subject situated on: |
3rd Floor |
|
|
|
|
Locality: |
Commercial |
|
|
|
|
Area: |
Upmarket |
|
|
|
|
No. of Employees
seen at Premises : |
10
(Approximately) |
|
|
|
|
Visibility of
Items: |
|
|
|
|
|
Furniture items sighted: |
Yes (Table,
Chairs) |
|
|
|
|
Sister Concern: (Other name on name board) |
Pokkt |
|
|
|
|
Proof of visit: |
Photograph |
BACKGROUND
The company is a private limited company incorporated, under the erstwhile
companies act, 1956, on 19 July 2013. The company is wholly owned subsidiary of
Singapore based parent company Maiden Marketing Pte Limited.
The company is primarily engaged in the business of mobile digital
advertising. The company operates under the brand name “POKKT” and is a mobile
video advertising and app monetization platform that offers real rewards to
users for availing advertising offers.
STATE OF THE
COMPANY’S AFFAIRS:
During the year, the net revenue from operations of the Company was INR 97.232 Million as compared to INR 159.717 Million in the previous years. For financial year 2016-17, the Company’s Loss after tax stood at INR 35.365 Million vis-à-vis Loss of INR 23.743 Million in the previous year. However, the Directors are positive about the future prospects and earning potential of the Company.
During the year the Company has sold its business of ‘Pocket Money’ to Adways Innovations India Private Limited on a going concern basis as a Slump Sale for a consideration of INR 90.000 Million (approximately).
UNSECURED LOAN
|
PARTICULARS |
31.03.2017 (INR
in Million) |
31.03.2016 (INR
in Million) |
|
Short-term
borrowings |
|
|
|
Repayable on demand |
|
|
|
From Banks |
0.000 |
7.533 |
|
|
|
|
|
Total |
0.000 |
7.533 |
FIXED ASSETS
· Computer
· Office Equipment
·
Computer Software
CMT REPORT (Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts,
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or anti-terrorism
sanction laws or whose assets were seized, blocked, frozen or ordered forfeited
for violation of money laundering or international anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No available
information exist that suggest that subject or any of its principals have been
formally charged or convicted by a competent governmental authority for any
financial crime or under any formal investigation by a competent government
authority for any violation of anti-corruption laws or international anti-money
laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government
official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE RATES
|
Currency |
Unit
|
INR |
|
US Dollar |
1 |
INR 63.39 |
|
|
1 |
INR 85.74 |
|
Euro |
1 |
INR 76.25 |
INFORMATION DETAILS
|
Information
Gathered by : |
POON |
|
|
|
|
Analysis Done by
: |
PRI |
|
|
|
|
Report Prepared
by : |
RKI/SUD |
SCORE FACTORS
|
DEMERIT POINTS |
|
|
|
--BANK CHARGES |
YES/NO |
NO |
|
--LITIGATION |
YES/NO |
NO |
|
--OTHER ADVERSE INFORMATION |
YES/NO |
NO |
|
MERIT POINTS |
|
|
|
--SOLE DISTRIBUTORSHIP |
YES/NO |
NO |
|
--EXPORT ACTIVITIES |
YES/NO |
NO |
|
--AFFILIATION |
YES/NO |
YES |
|
--LISTED |
YES/NO |
NO |
|
--OTHER MERIT FACTORS |
YES/NO |
YES |
RATING EXPLANATIONS
|
Credit Rating |
Explanation |
Rating Comments |
|
A++ |
Minimum Risk |
Business dealings permissible with minimum
risk of default |
|
A+ |
Low Risk |
Business dealings permissible with low
risk of default |
|
A |
Acceptable Risk |
Business dealings permissible with
moderate risk of default |
|
B |
Medium Risk |
Business dealings permissible on a regular
monitoring basis |
|
C |
Medium High Risk |
Business dealings permissible preferably
on secured basis |
|
D |
High Risk |
Business dealing not recommended or on
secured terms only |
|
NB |
New Business |
No recommendation can be done due to
business in infancy stage |
|
NT |
No Trace |
No recommendation can be done as the
business is not traceable |
NB is stated where there is insufficient information to facilitate rating. However, it is not to be considered as unfavourable.
This score serves as a reference to assess
SC’s credit risk and to set the amount of credit to be extended. It is
calculated from a composite of weighted scores obtained from each of the major sections
of this report. The assessed factors are as follows:
·
Financial
condition covering various ratios
·
Company
background and operations size
·
Promoters
/ Management background
·
Payment
record
·
Litigation
against the subject
·
Industry
scenario / competitor analysis
·
Supplier
/ Customer / Banker review (wherever available)
This report is issued at
your request without any risk and responsibility on the part of MIRA INFORM
PRIVATE LIMITED (MIPL) or its officials.