MIRA INFORM REPORT

Report No. :	486502
Report Date :	18.01.2018

IDENTIFICATION DETAILS

Name :	ALLURE HOME CREATION CO., INC.
Registered Office :	85, Fulton Street, Unit #8 Boonton NJ 07005
Country :	United States
Date of Incorporation :	1983
Legal Form :	Corporation
Line of Business :	Subject is engaged in the design, manufacture, import, warehouse, distribution, and supply of fine housewares and home décor.
No. of Employees :	40

RATING & COMMENTS

(Mira Inform has adopted New Rating mechanism w.e.f. 23^rd January 2017)

MIRA’s Rating :

A

Credit Rating	Explanation	Rating Comments
A	Acceptable Risk	Business dealings permissible with moderate risk of default

Status :	Good
Payment Behaviour :	Regular
Litigation :	--

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

ECGC Country Risk Classification List

Country Name	Previous Rating (30.06.2017)	Current Rating (30.09.2017)
United States	A1	A1

Risk Category	ECGC Classification
Insignificant	A1
Low Risk	A2
Moderately Low Risk	B1
Moderate Risk	B2
Moderately High Risk	C1
High Risk	C2
Very High Risk	D

UNITED STATES - ECONOMIC OVERVIEW

The US has the most technologically powerful economy in the world, with a per capita GDP of $57,300. US firms are at or near the forefront in technological advances, especially in computers, pharmaceuticals, and medical, aerospace, and military equipment; however, their advantage has narrowed since the end of World War II. Based on a comparison of GDP measured at purchasing power parity conversion rates, the US economy in 2014, having stood as the largest in the world for more than a century, slipped into second place behind China, which has more than tripled the US growth rate for each year of the past four decades.

In the US, private individuals and business firms make most of the decisions, and the federal and state governments buy needed goods and services predominantly in the private marketplace. US business firms enjoy greater flexibility than their counterparts in Western Europe and Japan in decisions to expand capital plant, to lay off surplus workers, and to develop new products. At the same time, businesses face higher barriers to enter their rivals' home markets than foreign firms face entering US markets.

Long-term problems for the US include stagnation of wages for lower-income families, inadequate investment in deteriorating infrastructure, rapidly rising medical and pension costs of an aging population, energy shortages, and sizable current account and budget deficits.

The onrush of technology has been a driving factor in the gradual development of a "two-tier" labor market in which those at the bottom lack the education and the professional/technical skills of those at the top and, more and more, fail to get comparable pay raises, health insurance coverage, and other benefits. But the globalization of trade, and especially the rise of low-wage producers such as China, has put additional downward pressure on wages and upward pressure on the return to capital. Since 1975, practically all the gains in household income have gone to the top 20% of households. Since 1996, dividends and capital gains have grown faster than wages or any other category of after-tax income.

Imported oil accounts for nearly 55% of US consumption and oil has a major impact on the overall health of the economy. Crude oil prices doubled between 2001 and 2006, the year home prices peaked; higher gasoline prices ate into consumers' budgets and many individuals fell behind in their mortgage payments. Oil prices climbed another 50% between 2006 and 2008, and bank foreclosures more than doubled in the same period. Besides dampening the housing market, soaring oil prices caused a drop in the value of the dollar and a deterioration in the US merchandise trade deficit, which peaked at $840 billion in 2008. Because the US economy is energy-intensive, falling oil prices since 2013 have alleviated many of the problems the earlier increases had created.

The sub-prime mortgage crisis, falling home prices, investment bank failures, tight credit, and the global economic downturn pushed the US into a recession by mid-2008. GDP contracted until the third quarter of 2009, making this the deepest and longest downturn since the Great Depression. To help stabilize financial markets, the US Congress established a $700 billion Troubled Asset Relief Program (TARP) in October 2008. The government used some of these funds to purchase equity in US banks and industrial corporations, much of which had been returned to the government by early 2011. In January 2009, Congress passed and President Barack OBAMA signed a bill providing an additional $787 billion fiscal stimulus to be used over 10 years - two-thirds on additional spending and one-third on tax cuts - to create jobs and to help the economy recover. In 2010 and 2011, the federal budget deficit reached nearly 9% of GDP. In 2012, the Federal Government reduced the growth of spending and the deficit shrank to 7.6% of GDP. US revenues from taxes and other sources are lower, as a percentage of GDP, than those of most other countries.

Wars in Iraq and Afghanistan required major shifts in national resources from civilian to military purposes and contributed to the growth of the budget deficit and public debt. Through 2014, the direct costs of the wars totaled more than $1.5 trillion, according to US Government figures.

In March 2010, President OBAMA signed into law the Patient Protection and Affordable Care Act, a health insurance reform that was designed to extend coverage to an additional 32 million Americans by 2016, through private health insurance for the general population and Medicaid for the impoverished. Total spending on healthcare - public plus private - rose from 9.0% of GDP in 1980 to 17.9% in 2010.

In July 2010, the president signed the DODD-FRANK Wall Street Reform and Consumer Protection Act, a law designed to promote financial stability by protecting consumers from financial abuses, ending taxpayer bailouts of financial firms, dealing with troubled banks that are "too big to fail," and improving accountability and transparency in the financial system - in particular, by requiring certain financial derivatives to be traded in markets that are subject to government regulation and oversight.

In December 2012, the Federal Reserve Board (Fed) announced plans to purchase $85 billion per month of mortgage-backed and Treasury securities in an effort to hold down long-term interest rates, and to keep short-term rates near zero until unemployment dropped below 6.5% or inflation rose above 2.5%. In late 2013, the Fed announced that it would begin scaling back long-term bond purchases to $75 billion per month in January 2014 and further reduce them as conditions warranted; the Fed ended the purchases during the summer of 2014. In 2014, the unemployment rate dropped to 6.2%, and continued to fall to 5.5% by mid-2015, the lowest rate of joblessness since before the global recession began; inflation stood at 1.7%, and public debt as a share of GDP continued to decline, following several years of increases. In December 2015, the Fed raised its target for the benchmark federal funds rate by 0.25%, the first increase since the recession began. With US GDP growth below 2%, the Fed has opted to raise rates three times since then, and in mid-June 2017, the range for the target rate stood at 1% to 1.25%.

Source : CIA

STATUTORY INFORMATION
Legal Name:	ALLURE HOME CREATION CO., INC.
Trade Names:	ALLURE HOME CREATION CO., INC.
ID:	0100294844
Date Created:	1983
Date Incorporated:	April 1, 1986
Legal Address:	85, Fulton Street, Unit #8 Boonton NJ 07005, USA
Operative Address:	85, Fulton Street, Unit #8 Boonton NJ 07005, USA
Telephone:	973-402-8888
Fax:	973-334-2383
Legal Form:	CORPORATION
Email:	-
Registered in:	NEW JERSEY
Website:	www.allurehome.com
Contact:	Mr. Stanley Ho - President
Staff:	40
Activity:	NAICS 1: Home Furnishing Merchant Wholesalers SIC 1: Homefurnishings
Banks
BANK OF AMERICA
History
Allure Home Creation Co. was founded in 1983 and is based in Boonton, New Jersey with regional sales offices in the continental United States
PRINCIPAL ACTIVITY
Allure Home Creation Co. engages in the design, manufacture, import, warehouse, distribution, and supply of fine housewares and home décor.
Products/Services description:	It offers bathroom accessories, such as tumblers, soap dishes, toothbrush holders, toilet brush sets, tissue box holders, wastebaskets, accessory jars, shower hooks, hampers, and lotion bottles; and window treatments, such as curtains and drapery hardware. The company also provides bath textiles, including rugs, towels, shower curtains (vinyl, cotton, and poly), and shower liners (fabric and vinyl); and other household products, including picture frames, shower rods, curved rods, gift sets, and door mats. It sells its products through its Web store and a showroom in New York, and through representatives and retailers.
Brands:	ALLURE HOME CREATION
Sales are:	Retail
Clients:	Private Customers
Suppliers:	Vallabh Textiles Company Ltd.G.T. T.C Terrytex Ltd. Vinayak Exp. Reed And Pick Austenitic Creations Pvt Ltd M S Rugs Creation Tufko International Wondertex International Inc. Allied Luck International Co., Ltd.,
Operations area:	National
The company imports from	INDIA TAIWAN CHINA
The subject employs	40 employees
Payments:	Regular
LOCATION
Headquarters :	85, Fulton Street, Unit #8 Boonton NJ 07005, USA
Comments on Address:	-
Branches:	Allure Home Creation Co., Inc. (Branch Location) 740 Vintage Ave Ontario, California 91764-5365 United States Allure Home Creation Co., Inc. (Branch Location) 1958 Middleton Pl Rock Hill, South Carolina 29732-1232 United States Allure Home Creation Co., Inc. (Branch Location) 295 5th Ave Ste 806 New York, New York 10016-7120 United States
Related Companies:	The company has manufacturing operations in China, India, the Philippines, Vietnam, Egypt, and Sri Lanka.
GROUP STRUCTURE AND SUBSIDIARY COMPANIES
Listed at the stock exchange:	NO
Capital:	NA
Shareholders:	This is a private company. The major holders are: Stanley Ho Howard Ho
Management:	Mr. Stanley Ho – President Jya Ho – Vice President Howard Ho - Partner
FINANCIAL INFORMATION
The company does not make its financial statements public. The following information has been provided by private sources:
USD 2016
Net Revenue	2 780 000
Cash flow	Normal
LEGAL FILINGS
PATENTS	Magnetic Cookware Stands Publication number: 20140183148 Abstract: In exemplary embodiments of the present invention various types of magnetic cookware stands are provided, allowing pots, pans and the like to be stored with their diametral dimension in a substantial vertical position, resting on a side. The cookware stands are provided with embedded magnets or magnetic devices, so as to either attach to a bottom surface of a pot or a pan, or to a handle of a pot or a pan. In some exemplary embodiments, a stand can be made up of various magnetically interconnected modular units, each unit able to hold one pan, and a user can configure how many of such units a desired cookware stand comprises. The technology allows such pans to be conveniently stored, without resting upon, or even touching, one another. Because they can be oriented vertically in such exemplary devices, storage space is optimized. Type: Application Filed: December 28, 2012 Publication date: July 3, 2014 Applicant: ALLURE HOME CREATION CO., INC. Inventor: Allure Home Creation Co., Inc. Detachable Sleeve Publication number: 20150250362 Abstract: This application discloses a novel detachable sleeve comprising an elongated body, an internal cavity adapted to receive a handle and a reversible locking mechanism to engage and disengage with the handle when received by the internal cavity. Type: Application Filed: March 4, 2014 Publication date: September 10, 2015 Applicant: Allure Home Creation Co., Inc. Inventor: Edward Ho Detachable sleeve Patent number: 9521931 Abstract: This application discloses a novel detachable sleeve comprising an elongated body, an internal cavity adapted to receive a handle and a reversible locking mechanism to engage and disengage with the handle when received by the internal cavity. Type: Grant Filed: March 4, 2014 Date of Patent: December 20, 2016 Assignee: Allure Home Creation Co., Inc. Inventor: Edward Ho
GOVERNMENT CONTRACTS	No found.
CASES	ALLURE HOME CREATION CO., INC. v. GENESIS CORPORATE SOLUTIONS LLC Plaintiff: ALLURE HOME CREATION CO., INC. Defendant: GENESIS CORPORATE SOLUTIONS LLC Case Number: 2:2008cv01116 Filed: March 3, 2008 Court: New Jersey District Court Office: Contract: Other Office County: Morris Referring Judge: Claire C. Cecchi Presiding Judge: Jose L. Linares Nature of Suit: Plaintiff Cause of Action: Diversity Jury Demanded By: 28:1332 Diversity-Breach of Contract Focus Products Group International, LLC et al v. Allure Home Creations Co., Inc et al Plaintiff: Focus Products Group International, LLC, Zahner Design Group, LTD and Hookless Systems of North America, Inc. Defendant: Allure Home Creations Co., Inc and Allure Hospitality Creations Case Number: 1:2013cv00746 Filed: February 1, 2013 Court: New York Southern District Court Office: Foley Square Office County: NewYork Presiding Judge: Robert W. Sweet Nature of Suit: Patent Cause of Action: 15:1126 Patent Infringement Jury Demanded By: Both Allure Home Creation Co. Inc. v. Maytex Mills Inc. Plaintiff: Allure Home Creation Co. Inc. Defendant: Maytex Mills Inc. Case Number: 1:2010cv00712 Filed: August 24, 2010 Court: Delaware District Court Office: Wilmington Office County: XX US, Outside State Presiding Judge: Unassigned Judge Nature of Suit: Patent Cause of Action: 28:1338 Jury Demanded By: Plaintiff
TRADEMARKS	SCENIC FLOATIES Electrical Apparatus, namely; computer mouse and telephone set Owned by: ALLURE HOME CREATION CO., INC. Serial Number: 75808766 CRICKET HILL CREATIONS housewares, namely - lotion dispenser bottle and toilet bowl brush Owned by: ALLURE HOME CREATION CO., INC. Serial Number: 75875644 SOUND PUMP Fluid dispenser Owned by: ALLURE HOME CREATION CO., INC. Serial Number: 76006638 PUMP ME AND HEAR WHAT I SAY Dispensers for fluids, lotions and the like for household use Owned by: ALLURE HOME CREATION CO., INC. Serial Number: 76006928 TELEPUMP Dispensers for fluids, lotions and liquid soap for household use Owned by: ALLURE HOME CREATION CO., INC. Serial Number: 76007192 ECOCURTAIN Curtains made of textile fabrics; Curtains of textile or plastic; Shower curtains; Shower room curtains Owned by: ALLURE HOME CREATION CO., INC. Serial Number: 77511075
RENEWAL HISTORY	No records found.
UCC	No records found.
OFAC Sanctions List Search	The company is not listed in the OFAC list.
SUMMARY
Founded in 1983, Allure Home Creation Co., Inc. is a mid-sized organization in the home furnishings company’s industry located in Boonton, NJ. It has 40 full time employees and generates an estimated $2.7 million in annual revenue. The company operates nationally and internationally, mainly importing from India, Taiwan and China. It is ACTIVE in business with no negative records.
RISK INFORMATION
DEBTS	Controlled
PAYMENTS	Regular
CASH FLOW	Normal
STATUS	Active
INTERVIEW
NAME	Joy
POSITION	Sales
COMMENTS	She confirmed the name of the company, the address of the headquarters and location, the date of creation of the company, the number of employees and the name of the President.

FOREIGN EXCHANGE RATES

Currency	Unit	Indian Rupees
US Dollar	1	INR 63.98
UK Pound	1	INR 88.13
Euro	1	INR 78.35
USD	1	INR 63.86

Note : Above are approximate rates obtained from sources believed to be correct

INFORMATION DETAILS

Analysis Done by :	DIV
Report Prepared by :	SYL

RATING EXPLANATIONS

Credit Rating	Explanation	Rating Comments
A++	Minimum Risk	Business dealings permissible with minimum risk of default
A+	Low Risk	Business dealings permissible with low risk of default
A	Acceptable Risk	Business dealings permissible with moderate risk of default
B	Medium Risk	Business dealings permissible on a regular monitoring basis
C	Medium High Risk	Business dealings permissible preferably on secured basis
D	High Risk	Business dealing not recommended or on secured terms only
NB	New Business	No recommendation can be done due to business in infancy stage
NT	No Trace	No recommendation can be done as the business is not traceable

NB is stated where there is insufficient information to facilitate rating. However, it is not to be considered as unfavourable.

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors are as follows:

· Financial condition covering various ratios

· Company background and operations size

· Promoters / Management background

· Payment record

· Litigation against the subject

· Industry scenario / competitor analysis

· Supplier / Customer / Banker review (wherever available)

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This report is issued at your request without any risk and responsibility on the part of MIRA INFORM PRIVATE LIMITED (MIPL) or its officials.