MIRA INFORM REPORT

 

 

Report No. :

511425

Report Date :

28.05.2018

 

 

 

IDENTIFICATION DETAILS

 

Name :

BRANDMAP COMMUNICATIONS PRIVATE LIMITED [w.e.f. 05.07.2000]

 

 

Formerly known as :

EUAN BARTY ASSOCIATES (INDIA) PRIVATE LIMITED

 

 

Registered Office :

Urmi Estate, Tower A, 14th Floor, 95 Ganpat Rao Kadam Marg, Lower Parel West Mumbai – 400013, Maharashtra

Tel. No.:

91-22-30410217

 

 

Country :

India

 

 

Financials (as on) :

31.03.2017

 

 

Date of Incorporation :

22.07.1997

 

 

Com. Reg. No.:

11-253743

 

 

Capital Investment / Paid-up Capital :

INR 0.300 Million

 

 

CIN No.:

[Company Identification No.]

U93000MH1997PTC253743

 

 

IEC No.:

[Import-Export Code No.]

Not Divulged

 

 

TIN No.:

Not Divulged

 

 

GSTN :

[Goods & Service Tax Registration No.]

Not Divulged

 

 

TAN No.:

[Tax Deduction & Collection Account No.]

Not Available

 

 

PAN No.:

[Permanent Account No.]

AAACE2736J

 

 

Legal Form :

Private Limited Liability Company

 

 

Line of Business :

Subject is engaged in Providing Advertising by Digital Designing, Marketing Services and Strategic Consulting Services.  [Registered Activity]

 

 

No. of Employees :

Information declined by the management

 

 

RATING & COMMENTS

(Mira Inform has adopted New Rating mechanism w.e.f. 23rd January 2017)

 

MIRA’s Rating :

A

 

Credit Rating

Explanation

Rating Comments

A

Acceptable Risk

Business dealings permissible with moderate risk of default

 

Status :

Satisfactory

 

 

Payment Behaviour :

Slow but correct

 

 

Litigation :

Clear

 

 

Comments :

Subject was incorporated in the year 1997. It is a subsidiary of Publicis Groupe Holdings BV.

 

The company is engaged in providing advertising and media services.

 

As per the financial records of 2017, the company has achieved sales turnover of INR 165.05 million along with fair profitability margin of 10.20%.

 

The company possesses satisfactory financial position marked by acceptable net worth base along with zero debt balance sheet profile.

 

Rating takes into consideration the company’s favourable Earnings Per Share (EPS) of INR 567.03 as against its Face Value (FV) of INR 10.

 

Business is active. Payment seems to be slow but correct.

 

In view of aforesaid, the company can be considered for business dealings at usual trade terms and condition.

 

NOTES :

Any query related to this report can be made on e-mail : infodept@mirainform.com while quoting report number, name and date.

 

 

EXTERNAL AGENCY RATING

 

NOT AVAILABLE

 

 

RBI DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available RBI Defaulters’ list.

 

 

EPF (Employee Provident Fund) DEFAULTERS’ LIST STATUS

 

Subject’s name is not enlisted as a defaulter in the publicly available EPF (Employee Provident Fund) Defaulters’ list as of 31-03-2018.

 

 

BIFR (Board for Industrial & Financial Reconstruction) LISTING STATUS

 

Subject’s name is not listed as a Sick Unit in the publicly available BIFR (Board for Industrial & Financial Reconstruction) list as of 28.05.2018

 

 

IBBI (Insolvency and Bankruptcy Board of India) LISTING STATUS

 

Subject’s name is not listed in the publicly available IBBI (Insolvency and Bankruptcy Board of India) list as of report date.

 

 

INFORMATION DECLINED BY

 

Name :

Mr. Venkatesh Bangera

Designation :

Manager

Contact No.:

91-22-30410217

Date :

26.05.2018

 

 

LOCATIONS

 

Registered Office :

Urmi Estate, Tower A, 14th Floor, 95 Ganpat Rao Kadam Marg, Lower Parel West Mumbai – 400013, Maharashtra, India

Tel. No.:

91-22-30410217

Fax No.:

Not Available

E-Mail :

venkatesh.bangera@resources-in.com

 

 

DIRECTORS

 

AS ON: 31.03.2017

 

Name :

Mrs. Anupriya Acharya

Designation :

Director

Address :

B-2301, 23rd Floor Lodha Bellissimo Apollo Mills Compd N M Joshi Marg Mahalaxmi - 400011, Maharashtra, India

Date of Appointment :

20.03.2017

DIN No.:

00355782

Other Directorship :

CIN/FCRN

Company Name

Begin Date

End Date

L22210GJ1995PLC047208

D.B. CORP LIMITED

17/08/2016

-

U22130MH2008PTC183168

RESULTRIX MEDIA PRIVATE LIMITED

27/10/2014

-

U22219MH2017PTC290833

ECOSYS OOH ADVERTISING PRIVATE LIMITED

05/04/2018

-

U99999MH1994NPL076530

MEDIA RESEARCH USERS COUNCIL

29/09/2016

-

 

 

Name :

Gerard Paul Boyle

Designation :

Director

Address :

8 Draycott Park , No. 04- 05 Singapore 259404 SG

Date of Appointment :

20.03.2017

DIN No.:

06984091

 

KEY EXECUTIVES

 

Name :

Mr. Venkatesh Bangera

Designation :

Manager

 

 

MAJOR SHAREHOLDERS / SHAREHOLDING PATTERN

 

AS ON: 31.03.2017

 

Names of Shareholders

 

No. of Shares

 

Publicies Groupe Holdings B V, Netherlands

 

30019

Arebu Holding B V, Netherlands

 

1

 

 

 

Total

 

 

30020

 

 

AS ON: 30.09.2017

 

Equity Share Breakup

Percentage of Holding

Category

 

Public/Other than promoters (Body corporate)

100.0

 

 

Total

 

100.00

 

 

BUSINESS DETAILS

 

Line of Business :

Subject is engaged in Providing Advertising by Digital Designing, Marketing Services and Strategic Consulting Services.  [Registered Activity]

 

 

Products :

ITC Code No.

 

Product Descriptions

99831690

Advertising and Media

 

 

Brand Names :

Not Available

 

 

Agencies Held :

Not Available

 

 

Exports :

Not Divulged

 

 

Imports :

Not Divulged

 

 

Terms :

 

Selling :

Not Divulged

 

 

Purchasing :

Not Divulged

 

 

PRODUCTION STATUS: NOT AVAILABLE 

 

 

GENERAL INFORMATION

 

Suppliers :

Reference:

Not Divulged

Name of the Person (Designation):

--

Contact Number:

--

Since how long known:

--

Maximum limit dealt:

--

Experience:

--

Remark

--

 

 

Customers :

 

Reference:

Not Divulged

Name of the Person (Designation):

--

Contact Number:

--

Since how long known:

--

Maximum limit dealt:

--

Experience:

--

Remark

--

 

 

No. of Employees :

Information declined by the management

 

 

Bankers :

 

Bank Name:

Not Divulged

Branch:

--

Person Name (with Designation):

--

Contact Number:

--

Name of Account Holder:

--

Account Number:

--

Account Since (Date/ Year of A/c Opening):

--

Average Balance Maintained (Optional):

--

Credit Facilities Enjoyed (CC/OD/Term Loan):

--

Account Operation:

--

Remarks:

--

 

 

Facilities :

--

 

 

 

Auditors :

 

Name :

S.R. Batliboi and Associates

Chartered Accountants

Address :

Sector-42,Sector Road, Gurgaon – 122002, Haryana, India

Income-tax PAN of auditor or auditor's firm :

ACHFS9118A

 

 

Memberships :

Not Available

 

 

Collaborators :

Not Available

 

 

Holding Company :

Publicis Groupe Holding BV, Netherland

 

 

Fellow International Subsidiaries:

MMS Communications Singapore Pte Limited

 

 

Fellow Indian Subsidiaries:

·         Beehive Communications Private Limited

·         TLG India Private Limited

 

 

CAPITAL STRUCTURE

 

AS ON: 31.03.2017

 

Authorised Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

200000

Equity Shares

INR 10/- each

INR 2.000 Million

 

 

 

 

 

Issued, Subscribed & Paid-up Capital :

No. of Shares

Type

Value

Amount

 

 

 

 

30020

Equity Shares

INR 10/- each

INR 0.300 Million

 

 

 

 


 

FINANCIAL DATA

[all figures are in INR Million]

 

ABRIDGED BALANCE SHEET

 

SOURCES OF FUNDS

 

31.03.2017

31.03.2016

31.03.2015

I.      EQUITY AND LIABILITIES

 

 

 

(1)Shareholders' Funds

 

 

 

(a) Share Capital

0.300

0.300

0.300

(b) Reserves & Surplus

16.766

(0.256)

0.042

(c) Money received against share warrants

0.000

0.000

0.000

 

 

 

 

(2) Share Application money pending allotment

0.000

0.000

0.000

Total Shareholders’ Funds (1) + (2)

17.066

0.044

0.342

 

 

 

 

(3) Non-Current Liabilities

 

 

 

(a) Long-term borrowings

0.000

0.000

0.000

(b) Deferred tax liabilities (Net)

0.000

0.000

0.000

(c) Other long term liabilities

0.000

0.000

0.000

(d) long-term provisions

0.000

0.000

0.000

Total Non-current Liabilities (3)

0.000

0.000

0.000

 

 

 

 

(4) Current Liabilities

 

 

 

(a) Short term borrowings

0.000

0.000

0.000

(b) Trade payables

123.983

0.002

0.002

(c) Other current liabilities

35.220

0.378

0.000

(d) Short-term provisions

0.180

0.000

0.103

Total Current Liabilities (4)

159.383

0.380

0.105

 

 

 

 

TOTAL

176.449

0.424

0.447

 

 

 

 

II.    ASSETS

 

 

 

(1) Non-current assets

 

 

 

(a) Fixed Assets

 

 

 

(i) Tangible assets

0.000

0.000

0.000

(ii) Intangible Assets

0.000

0.000

0.000

(iii) Capital work-in-progress

0.195

0.000

0.000

(iv) Intangible assets under development

0.000

0.000

0.000

(b) Non-current Investments

0.000

0.000

0.000

(c) Deferred tax assets (net)

0.000

0.000

0.000

(d)  Long-term Loan and Advances

0.000

0.000

0.149

(e) Other Non-current assets

0.000

0.000

0.000

Total Non-Current Assets

0.195

0.000

0.149

 

 

 

 

(2) Current assets

 

 

 

(a) Current investments

0.000

0.000

0.000

(b) Inventories

0.000

0.000

0.000

(c) Trade receivables

116.898

0.000

0.000

(d) Cash and cash equivalents

26.331

0.216

0.249

(e) Short-term loans and advances

0.000

0.000

0.000

(f) Other current assets

33.025

0.208

0.049

Total Current Assets

176.254

0.424

0.298

 

 

 

 

TOTAL

176.449

0.424

0.447

 

 

PROFIT & LOSS ACCOUNT

 

 

PARTICULARS

 

31.03.2017

31.03.2016

31.03.2015

 

SALES

 

 

 

 

 

Revenue from Operations

165.049

0.000

0.000

 

 

Other Income

1.905

0.001

0.006

 

 

TOTAL                                    

166.954

0.001

0.006

 

 

 

 

 

Less

EXPENSES

 

 

 

 

 

Employees benefits expense

8.100

0.000

0.000

 

 

Direct expenses

122.821

0.000

0.000

 

 

Other expenses

12.244

0.290

0.106

 

 

TOTAL                                    

143.165

0.290

0.106

 

 

 

 

 

 

PROFIT/(LOSS) BEFORE INTEREST, TAX, DEPRECIATION AND AMORTISATION

23.789

(0.289)

(0.100)

 

 

 

 

 

Less

FINANCIAL EXPENSES                                   

0.102

0.010

0.007

 

 

 

 

 

 

PROFIT/(LOSS) BEFORE TAX, DEPRECIATION AND AMORTISATION

23.687

(0.299)

(0.107)

 

 

 

 

 

Less/ Add

DEPRECIATION/ AMORTISATION                    

0.000

0.000

0.000

 

 

 

 

 

 

PROFIT/(LOSS) BEFORE TAX

23.687

(0.299)

(0.107)

 

 

 

 

 

Less

TAX                                                                 

6.665

0.000

0.000

 

 

 

 

 

 

PROFIT/(LOSS) AFTER TAX    

17.022

(0.299)

(0.107)

 

 

 

 

 

 

Earnings/(Loss) Per Share (INR)

567.03

(0.95)

(3.57)

 

 

CURRENT MATURITIES OF LONG TERM DEBT DETAILS

 

PARTICULARS

 

31.03.2017

31.03.2016

31.03.2015

Current Maturities of Long term debt

NA

NA

NA

 

 

 

 

Cash generated from operations

32.779

NA

NA

 

 

 

 

Net Cash flow from generated from Operating Activities

26.114

NA

NA

 

 

KEY RATIOS

 

EFFICIENCY RATIOS

 

PARTICULARS

 

31.03.2017

31.03.2016

31.03.2015

Average Collection Days

(Sundry Debtors / Income * 365 Days)

258.52

0.00
0.00

 

 

 
 

Account Receivables Turnover

(Income / Sundry Debtors)

1.41

0.00
0.00

 

 
 
 

Inventory Turnover

(Operating Income / Inventories)

0.00
0.00
0.00

 

 
 
 

Asset Turnover

(Operating Income / Net Fixed Assets)

121.99

 
0.00
0.00

 

 

LEVERAGE RATIOS

 

PARTICULARS

 

31.03.2017

31.03.2016

31.03.2015

Debt Ratio

((Borrowing + Current Liabilities) / Total Assets)

0.90

0.90

0.23

 

 

 

 

Debt Equity Ratio

(Total Liability / Networth)

0.00

0.00

0.00

 

 

 

 

Current Liabilities to Networth

(Current Liabilities / Net Worth)

9.34

8.64

0.31

 

 

 

 

Fixed Assets to Networth

(Net Fixed Assets / Networth)

0.01

0.00

0.00

 

 

 

 

Interest Coverage Ratio

(PBIT / Financial Charges)

233.23

(28.90)

(14.29)

 

 

PROFITABILITY RATIOS

 

PARTICULARS

 

 

31.03.2017

31.03.2016

31.03.2015

Net Profit Margin

((PAT / Sales) * 100)

%

10.31

0.00

0.00

 

 

 

 

 

Return on Total Assets

((PAT / Total Assets) * 100)

%

9.65

(70.52)

(23.94)

 

 

 

 

 

Return on Investment (ROI)

((PAT / Networth) * 100)

%

99.74

(679.55)

(31.29)

 

 

SOLVENCY RATIOS

 

PARTICULARS

 

31.03.2017

31.03.2016

31.03.2015

Current Ratio

(Current Assets / Current Liabilities)

1.11

1.12

2.84

 

 

 

 

Quick Ratio

((Current Assets – Inventories) / Current Liabilities)

1.11

1.12

2.84

 

 

 

 

G-Score Ratio Financial

(Networth / Total Assets)

0.10

0.10

0.77

 

 

 

 

G-Score Ratio Debt

(Debts / Equity Capital)

0.00

0.00

0.00

 

 

 

 

G-Score Ratio Liquidity

(Total Current Assets / Total Current Liabilities)

1.11

1.12

2.84

Total Liability = Short-term Debt + Long-term Debt + Current Maturities of Long-term debts

 

 


 

FINANCIAL ANALYSIS

[all figures are in INR Million]

 

DEBT EQUITY RATIO

 

Particular

31.03.2015

31.03.2016

31.03.2017

 

INR In Million

INR In Million

INR In Million

Share Capital

0.300

0.300

0.300

Reserves & Surplus

0.042

-0.256

16.766

Money received against share warrants

0.000

0.000

0.000

Share Application money pending allotment

0.000

0.000

0.000

Net worth

0.342

0.044

17.066

 

 

 

 

long-term borrowings

0.000

0.000

0.000

Short term borrowings

0.000

0.000

0.000

Total borrowings

0.000

0.000

0.000

Debt/Equity ratio

0.000

0.000

0.000

 

 

 

YEAR-ON-YEAR GROWTH

 

Year on Year Growth

31.03.2015

31.03.2016

31.03.2017

 

INR In Million

INR In Million

INR In Million

Total Income 

0.006

0.001

166.954

 

 

(83.333)

166,95,300.000

 

 

 

NET PROFIT MARGIN

 

Net Profit Margin

31.03.2015

31.03.2016

31.03.2017

 

INR In Million

INR In Million

INR In Million

Total Income 

0.006

0.001

166.954

Profit/(Loss)

(0.107)

(0.299)

17.022

 

(1783.33%)

(29900.00%)

10.20%

 


LOCAL AGENCY FURTHER INFORMATION

 

Sr. No.

Check list by info agents

Available in Report

(Yes/No)

1

Year of establishment

Yes

2

Constitution of the entity -Incorporation details

Yes

3

Locality of the entity

Yes

4

Premises details

No

5

Buyer visit details

--

6

Contact numbers

Yes

7

Name of the person contacted

Yes

8

Designation of contact person

Yes

9

Promoter’s background

Yes

10

Date of Birth of Proprietor / Partners / Directors

No

11

Pan Card No. of Proprietor / Partners

No

12

Voter Id Card No. of Proprietor / Partners

No

13

Type of business

Yes

14

Line of Business

Yes

15

Export/import details (if applicable)

No

16

No. of employees

No

17

Details of sister concerns

Yes

18

Major suppliers

No

19

Major customers

No

20

Banking Details

No

21

Banking facility details

No

22

Conduct of the banking account

--

23

Financials, if provided

Yes

24

Capital in the business

Yes

25

Last accounts filed at ROC, if applicable

Yes

26

Turnover of firm for last three years

Yes

27

Reasons for variation <> 20%

--

28

Estimation for coming financial year

No

29

Profitability for last three years

Yes

30

Major shareholders, if available

Yes

31

External Agency Rating, if available

No

32

Litigations that the firm/promoter involved in

--

33

Market information

--

34

Payments terms

No

35

Negative Reporting by Auditors in the Annual Report

No

 

INDEX OF CHARGES: NO CHARGES EXISTS FOR COMPANY

 

 

STATE OF COMPANY’S AFFAIRS:

 

During the year ended March 31, 2017, the Company earned total revenue of INR 166.954 million in comparison to INR 0.001 million in the previous year The Profit after Tax for the year ended March 31, 2017 was INR 17.022 million in comparison to profit of INR (0.299 million) in the previous year.

 

CORPORATE INFORMATION

 

Brandmap Communications Private Limited (the "company") was incorporated in India on 22nd July, 1997 as Euan Barty Associates (India) Private Limited. The company changed its name from Euan Barty Associates (India) Private Limited to Brandmap Communications Private Limited with effect from 5th July, 2000.

 

During the financial year 2010-11, Indian promoters and shareholders transferred 15,310 equity shares of the Company to Publicis Groupe Holdings B.V. As a result of this, the company has become a subsidiary of Publicis Groupe Holdings B.V. with effect from November 19, 2010. Further to this 600 Equity shares are acquired by Publicis Groupe Holdings BV in financial year 2011-12 thereby holding 53%.

 

The Company was set up to provide services relating to advertising by digital designing, marketing services and strategic consulting. There are operations in the current year and the immediately preceeding previous year.

 

The Company has reported a profit of INR15.845 million for the year ended March 31, 2017 (March 31, 2016: loss of INR 0.299 million) and it has net worth of INR 158.889 million at that date (March 31, 2016: INR 0.044 million). The management has implemented plans to improve the profitability. Based on these management plans and financial and operating support from the Parent Group, these financial statements have been prepared on a going concern basis

 

 

 

 


 

 

CMT REPORT (Corruption, Money Laundering & Terrorism]

 

The Public Notice information has been collected from various sources including but not limited to: The Courts, India Prisons Service, Interpol, etc.

 

1]         INFORMATION ON DESIGNATED PARTY

No records exist designating subject or any of its beneficial owners, controlling shareholders or senior officers as terrorist or terrorist organization or whom notice had been received that all financial transactions involving their assets have been blocked or convicted, found guilty or against whom a judgement or order had been entered in a proceedings for violating money-laundering, anti-corruption or bribery or international economic or anti-terrorism sanction laws or whose assets were seized, blocked, frozen or ordered forfeited for violation of money laundering or international anti-terrorism laws.

 

2]         Court Declaration :

No records exist to suggest that subject is or was the subject of any formal or informal allegations, prosecutions or other official proceeding for making any prohibited payments or other improper payments to government officials for engaging in prohibited transactions or with designated parties.

 

3]         Asset Declaration :

No records exist to suggest that the property or assets of the subject are derived from criminal conduct or a prohibited transaction.

 

4]         Record on Financial Crime :

            Charges or conviction registered against subject:                                                           None

 

5]         Records on Violation of Anti-Corruption Laws :

            Charges or investigation registered against subject:                                                        None

 

6]         Records on Int’l Anti-Money Laundering Laws/Standards :

            Charges or investigation registered against subject:                                                        None

 

7]         Criminal Records

No available information exist that suggest that subject or any of its principals have been formally charged or convicted by a competent governmental authority for any financial crime or under any formal investigation by a competent government authority for any violation of anti-corruption laws or international anti-money laundering laws or standard.

 

8]         Affiliation with Government :

No record exists to suggest that any director or indirect owners, controlling shareholders, director, officer or employee of the company is a government official or a family member or close business associate of a Government official.

 

9]         Compensation Package :

Our market survey revealed that the amount of compensation sought by the subject is fair and reasonable and comparable to compensation paid to others for similar services.

 

10]        Press Report :

            No press reports / filings exists on the subject.

 

CORPORATE GOVERNANCE

 

MIRA INFORM as part of its Due Diligence do provide comments on Corporate Governance to identify management and governance. These factors often have been predictive and in some cases have created vulnerabilities to credit deterioration.

 

Our Governance Assessment focuses principally on the interactions between a company’s management, its Board of Directors, Shareholders and other financial stakeholders.

 

 

CONTRAVENTION

 

Subject is not known to have contravened any existing local laws, regulations or policies that prohibit, restrict or otherwise affect the terms and conditions that could be included in the agreement with the subject.

 

 

FOREIGN EXCHANGE RATES

 

Currency

 

Unit

INR

US Dollar

1

INR 68.26

UK Pound

1

INR 91.22

Euro

1

INR 79.88

 

 

INFORMATION DETAILS

 

Information Gathered by :

NYT

 

 

Analysis Done by :

VIS

 

 

Report Prepared by :

ARC

           

SCORE FACTORS

 

DEMERIT POINTS

 

 

--BANK CHARGES

YES/NO

NO

--LITIGATION

YES/NO

NO

--OTHER ADVERSE INFORMATION

YES/NO

NO

MERIT POINTS

 

 

--SOLE DISTRIBUTORSHIP

YES/NO

NO

--EXPORT ACTIVITIES

YES/NO

NO

--AFFILIATION

YES/NO

YES

--LISTED

YES/NO

NO

--OTHER MERIT FACTORS

YES/NO

YES

 

RATING EXPLANATIONS

 

Credit Rating

Explanation

Rating Comments

A++

Minimum Risk

Business dealings permissible with minimum risk of default

A+

Low Risk

Business dealings permissible with low risk of default

A

Acceptable Risk

Business dealings permissible with moderate risk of default

B

Medium Risk

Business dealings permissible on a regular monitoring basis

C

Medium High Risk

Business dealings permissible preferably on secured basis

D

High Risk

Business dealing not recommended or on secured terms only

NB

New Business

No recommendation can be done due to business in infancy stage

NT

No Trace

No recommendation can be done as the business is not traceable

 

NB is stated where there is insufficient information to facilitate rating. However, it is not to be considered as unfavourable.

 

This score serves as a reference to assess SC’s credit risk and to set the amount of credit to be extended. It is calculated from a composite of weighted scores obtained from each of the major sections of this report. The assessed factors are as follows:

 

·         Financial condition covering various ratios

·         Company background and operations size

·         Promoters / Management background

·         Payment record

·         Litigation against the subject

·         Industry scenario / competitor analysis

·         Supplier / Customer / Banker review (wherever available)

 

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