MIRA
INFORM REPORT
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Report Date : |
25.02.2008 |
IDENTIFICATION
DETAILS
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Name : |
PRASAR BHARTI BROADCASTING CORPORATION OF INDIA |
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Registered Office : |
Doordarshan Bahavan Copernicus Marg, New Delhi – 110001 |
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Country : |
India |
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Date of Incorporation : |
15.09.1959 |
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TAN No.: [Tax
Deduction & Collection Account No.] |
DELP06296D |
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Legal Form : |
Public Limited
Liability Company, Owned by Government of India |
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Line of Business : |
Company is in
engaged in Providing Broadcasting Services. |
RATING &
COMMENTS
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MIRA’s Rating : |
A |
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RATING |
STATUS |
PROPOSED CREDIT LINE |
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56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
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Status : |
Good |
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Payment Behaviour : |
Regular |
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Litigation : |
Clear |
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Comments : |
Subject is a well – established and reputed Government of India Company engaged in broadcasting business, popularly known as DOORDARSHAN in India. Trade relations are fair. Subject is currently facing tough competition from foreign broadcasters like Star, after enjoying monopoly for a long time. Payments are reported as usually correct and as per commitments. The company can be considered good for any normal business
dealings. |
LOCATIONS
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Registered Office : |
Doordarshan Bahavan
Copernicus Marg, New Delhi – 110001 |
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Website: |
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Corporate
Office: |
Parliament Street New Delhi -110 001, Delhi , India |
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Tel. No.: |
91-11-23421062 |
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Marketing Division: |
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DIRECTORS
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Name : |
Mr. M V Kamath |
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Designation : |
Chairman |
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Name : |
Mr. K.S. SARMA |
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Designation : |
Chief Executive Officer |
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Name : |
Mr. D.P.S. Lamba |
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Designation : |
Member (Personnel) |
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Name : |
Mr. Bhupen Hazarika |
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Designation : |
Part-time Members |
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Name : |
Ms. Chitra Mudgal |
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Designation : |
Part-time Members |
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Name : |
Mr. M.L. Mehta |
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Designation : |
Part-time Members |
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Name : |
Mr. R.N. Bisaria |
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Designation : |
Part-time Members |
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Name : |
Mr. Pradeep
Singh |
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Designation : |
Additional Secretary |
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Name : |
Mr. Navin Kumar |
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Designation : |
Director-General (Doordarshan) |
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Name : |
Mr. Brijeshwar Singh |
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Designation : |
Director-General (Akashvani) |
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Name : |
Mr. N.S. Ganesan |
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Designation : |
Engineer-in-Chief |
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Name : |
Mr. Sanjiv Datta |
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Designation : |
Additional Director General (A & F) |
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Name : |
Mr. Amitabh Chakraborty |
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Designation : |
Additional Director General (N & CA) |
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Name : |
Mr. K. Tlanthanga |
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Designation : |
Directors General (Programmes) |
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Name : |
Mr. L.D. Mandloi |
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Designation : |
Directors General (Programmes) |
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Name : |
Mr. Suyash Prakash |
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Designation : |
Director Generals (Administration) |
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Name : |
Mr. A S Guin |
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Designation : |
Chief Engineers |
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Name : |
Mr. D Ray |
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Designation : |
Chief Engineers |
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Name : |
Mr. Ranjit Singh |
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Designation : |
Chief Engineers |
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Name : |
Mr. Dhiranjan Malvey |
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Designation : |
Director (Commercial) |
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Name : |
Ms. Sukhvinder
Kaur |
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Designation : |
Director (Marketing) |
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Directors
(Programme) |
Mr.
Dr. T K Das |
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Designation : |
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Directors
(Engineering) |
Mr. D P Singh |
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Name : |
Mr. Thakur
Hansda |
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Designation : |
Director (Audience Research) |
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Name : |
Ms. Surat Mishra |
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Designation : |
Director (Public Relations) |
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Name : |
Mr. Manish Desai |
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Designation : |
Manager (Public Relations) |
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Name : |
Mr. B S Lalli |
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Designation : |
Chief Executive Office |
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Name : |
Mr. A K Jain |
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Designation : |
Member (Finance) |
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Name : |
Mr. V Shivakumar |
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Designation : |
Member ( Personnel) |
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Name : |
Dr. Sunil Kapoor |
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Designation : |
Part Time Member |
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Name : |
Mr. George Verghese |
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Designation : |
Part Time Member |
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Name : |
Ms Mamta Shanker |
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Designation : |
Part Time Member |
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Name : |
Mr. L D Mandloi |
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Designation : |
Director General (Doordashan & Akashvani)) |
KEY EXECUTIVES
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Name : |
Shri N. R.
Narayanamurthy |
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Designation : |
Chairman & Chief Executive, Infosys |
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Name : |
Shri Kiran Karnik |
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Designation : |
Managing Director, Discovery Communications India |
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Name : |
Shri Shunu Sen |
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Designation : |
Chairman & Chief Executive, Quadra Advisory, Marketing Consultant |
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Name : |
Shri R. C. Mishra |
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Designation : |
Jt. Secretary (Broadcasting, Ministry of I&B) |
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Name : |
Shri Rajeeva
Ratna Shah, |
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Designation : |
Chief Executive,
Prasar Bharati, Special Invitee. |
BUSINESS DETAILS
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Line of Business : |
Company is in
engaged in Broadcasting |
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GENERAL
INFORMATION
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Bankers : |
State Bank of
India |
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Banking
Relations : |
---- |
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Associates/Subsidiaries : |
NIL |
CAPITAL STRUCTURE
Not Available
FINANCIAL DATA
[all figures are in Rupees Millions]
Not Available
LOCAL AGENCY
FURTHER INFORMATION
HISTORY:
Doordarshan, a
Public Service Broadcaster, is the largest terrestrial network in the world.
The service was started on 15th September, 1959 to transmit educational and
developmental programmes on an experimental basis with half an-hour
programming. A major land-mark was the introduction of colour television in
1982 with Asia 82 (9th Asian Games) which ushered in a major revolution in
broadcasting in the country. This was followed by a phase of rapid expansion of
Doordarshan when, in 1984, DD installed a transmitter in the country more or
less every day. With this, the reach of television increased far and wide.
As on
31st March 2005, Doordarshan has 1314 transmitters (1188 for DD 1 + 121
for DD 2 + 5 others) with 56 studio centres and 23 satellite channels (which
includes Gyandarshan).
The flagship of
Doordarshan - DD 1 (National) operates through a network of 1188 transmitters
of varying power, covering 77.5% of the land area and 89.6% population of
India.
The primary channel
of Doordarshan (Doordarshan-I) has 3 major components of programme contests -
information, education and entertainment. The information component consist of
News and Current Affairs. The education component is drawn from the
contributions from IGNOU, UGC, CIET, SIET and other Sponsored programmes like
TURNING POINT (Science magazine) and Tera Quiz (a programmes on environment).
Public Service Broadcasts also form a part of educational programmes which deal
with programmes on women's issues and programmes produced by Public Service
Broadcasting Trust. The live interactive show "Hum Hazir Hain"
presents persons of eminence before the audience as a part of public service
broadcast.
Doordarshan has
made a significant contribution to accelerate socio-economic change, promote
national integration and stimulate scientific temper. Being a Public Service
Broadcaster, it strives to carry messages in its programmes on means of population
control and family welfare, agricultural information and knowledge,
preservation of environment and ecological balance, highlighting the need for
social welfare measures for women, children and the less privileged. It also
promotes games and sports, and the artistic and cultural heritage of the
country.
DD-Sports
The 1982 Asian Games hosted by India in Delhi was a turning point in the history of Doordarshan.
Doordarshan again made history on March 8, 1999 when the Prime Minister launched an ‘Indian Satellite Sports Channel’— dedicated to sports. The original 6 hours daily duration was increased to 12 hours on April 25, 1999. From June 1, 2000 the channel went on air round the clock. The sports channel which was encrypted from September 15, 2000 once again became a free to air channel on July 15, 2003.
Available on both analog and digital mode on PAS-10 from August 6, 2001 the channel is received in 34 countries of Middle East, CIS and neighbouring countries and also in European and African Regions.
The DD-Sports channel dedicated to coverage of sports events
of National/International importance consists of 6 hours fresh programmes
(live/ deferred live and in-house) 1.2 hours of acquired programmes and 16.8
hours of repeat segment.
During the past two years a number of major national and
international events covered live/deferred live or recorded telecast on the
DD-Sports Channel. Some of these events were:
·
1st Afro Asian Games at Hyderabad
·
World Cup Cricket Tournament 2003
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Busan Asian Games- 2002
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Commonwealth Games
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Athens Olympics 2004
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Asia Cup Cricket 2004
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Indo-Pak Cricket Series 2004
In addition to the above, DD-Sports also covered important events in the following sports Hockey/ Football/ Chess/ Athletic/ Swimming/ Archery/ Badminton/ Wrestling and Rural games. Most of the events were covered under the existing agreements made with Sports Federations.
Some programmes acquired for telecast on DD-Sports are: Olympic Build up, Adventure, International, Magazine shows, News based shows, Personality Oriented, Indigenous/Tribal Games of India.
DD-News Channel
Doordarshan as a public broadcaster has been successfully discharging its special responsibility to give balanced and unbiased news without sensationalizing as well as by carrying different shades of opinion. Considering the perceived need for a dedicated news channel on Doordarshan’s platform and building on its twin advantage, viz., viewers loyalty to DD’s in-house news bulletins and the greater revenue potential on account of DD-Metro’s terrestrial reach, the Prasar Bharati Board approved the proposal to start a 24-hours news channel in place of DD-Metro. This was subsequently approved by the Union Cabinet in its meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003 by converting DD-Metro into a 24-hours news channel. Its terrestrial reach is 21.6% by area and 44.9% by population of the country.
DD News quickly gained popularity among the viewers, exceeding its commercial revenue target of Rs. 20.000 millions, for 2003-04, and the channel earned Rs. 100.000 millions. The popularity of the channel amongst advertisers continues unabated and the revenue figures for the current year (04-05) have already crossed Rs. 100.000 millions.
A wide variety of programmes, in different formats, were
launched on the channel. A few of these are listed below:
· Extensive coverage of the SAARC Summit held in Islamabad, including live news bulletins from there – A First for Doordarshan.
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Special series on the Indo-Pak cricket series held in
Pakistan.
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Special programmes in the run up to, and the subsequent
coverage of the General Elections 2004.
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Special news bulletins devoted to business, sports and
the states.
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Current Affairs programmes on Health, Crime, Films,
Foreign Affairs, Issue of the Day.
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Continuous scrolling of news headlines throughout 24
hrs transmission and updating of the same and telecast of news digest on hourly
basis.
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Scrolling of stock ticker during the weekdays.
Marketing Division
Objectives
In view of the highly competitive television scenario, a need was felt for Doordarshan to have an in-house marketing set up, so that
· It can be directly in touch with the market
· To enable DD to market the channel as a whole rather than in a piecemeal manner.
· There is a single face and identity for DD in the market which was till now being represented through private producers selling an assortment of programmes.
· To enable DD to market select in-house properties and to package them effectively and reach out and respond to the market requirements as quickly as possible.
International Marketing
Division
Foreign Revenue
This division
provides material for sale on programmes/footage to foreign buyers as well as
within country as per their requirement, at the approved rate of Doodarshan. It
also brings out updated catalogue of in-house programmes from time to time for
distribution, to different Embassies as well as different channels. Further,
this section co-ordinates the up-linking facilities and provides other
technical facilities as per requirement of the foreign/local agencies as per
rule through Engineering Wing.
DD- Annual Awards-2003
The DD Annual Awards were presented at the Awards function
held on 22nd November 2003 in Mumbai. A jury whose members previewed
entries in 32 different categories selected the awardees. Some categories introduced for first time
included best film based programmes, best Health/ Kalyani programme, best Soap
opera, an innovative idea leading to financial savings, best literary
adaptations of acclaimed works. Four special awards were also included for
outstanding performance in various fields. Seven awards for Engineering Wing, Five
awards for best Administration work and seven awards for news personalities
were also included in this function.
CPC
CPC (New Delhi)
Central
Production Centre
Situated in Delhi the Central Production Centre (CPC) is currently
responsible for managing the transmission to two 24-hour channels i.e.
DD-Sports & DD-India and for the production of special programmes for
different channels like DD-National, DD-News & DD-Bharati.
DD at a Glance
Doordarshan, the
national television service of India, is devoted to public service
broadcasting. It is one of the largest terrestrial networks in the world. Its
network of 1400 terrestrial transmitters cover more than 90.7% of India's
population.
The Website : At a Glance ( or )
A website has been
developed, which includes live streaming site of Doordarshan's international
channel (DD INDIA) and information on all the principal channels: DD NATIONAL, DD NEWS, DD SPORTS, DD BHARATI and DD INTERNATIONAL.
The News Department has its own website : http://www.ddinews.gov.in
/ ddindia.gov.in
is a site offering tactical, content, production and utility value. The site
has been carefully planned to allow for smooth navigation and easy usability.
Keeping the user profile in mind, information is made available in a simple yet
concise format. A number of interactive tools too have been built into the
various sections.
Organization
The site's contents
are displayed clearly on the home page; informing viewers about what they might
find and what they could do.
· It clearly indicates what each page is about, i.e.what one can expect to find.
· It arranges and organizes the contents in a readily understandable order.
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Navigation
· The site is easy to navigate - the structure readily apparent, and uses well-organized and labeled navigational aids. Navigational aids are available at the top and side of each page.
· Short descriptive titles and headings are used to orient viewers about the contents.
· The site allows viewers to explore the site without excessive backtracking or feeling of disorientation. There are no excessive scrolls to access contents.
· It provides viewers with a preview of what will happen and where they will go when they click on highlighted items.
Coverage
The site has very
high interactive content. Its features include live video streaming, video
archives, news updates etc., It has also has polling area, interesting video
archives and a discussion forum, besides sections on Indian music, food, travel
etc., to cater to the varied backgrounds of its users.
Information
provided is up-to-date and relevant to the current affairs of India and the
world. The tone of the content on the site is friendly and has been conveyed in
a simplistic manner, which is understandable to any user.
General Interest
The site also
provides interesting articles on Cinema, Classical Music, Devotional Music,
Travel, cookery, Sports, Shares and Stocks, Reviews, Transcripts of programmes,
Weather, and other such topics of general interest. The idea behind this is to
generate interest and retain the interest of users visiting the site.
Meeting it's objectives as a Public
Broadcast Organization.
As a public
broadcasting service, Doordarshan's objective is to reach out to the largest
possible audience. It's diverse network has been quite successful in meeting this
goal, as far as residents of India were concerned. Today, using the Internet, a
large number of viewers the world over can have access to the content aired by
Doordarshan, at the click of a mouse. The website will lead to a considerable
increase in visibility without the use of any extra infrastructure or manpower.
The image of the organization, its profile, and its offerings will also receive
a boost.
Regularly updated
information on the organization's services, products etc., will be available at
the click of a mouse. Moreover, keeping changing user needs in view, the site
will be reorganized regularly with respect to information, design elements, and
programmes.
WEBSITE DETAILS:
INTRODUCTION
BACKGROUND
Ministry of
Information and Broadcasting, Government of India constituted a Committee
comprising the following to carry out a comprehensive review of Prasar Bharati:
Mr. Naraynamurthy
suggested that Mr. Sen be appointed as the Chairman of the Committee. The Committee unanimously agreed to this suggestion.
A total of nine
meetings have been held consequent to the first meeting with Shri Arun Jaitley,
Minister of Information and Broadcasting.
The Committee was
briefed to study the working of the Prasar Bharati and, keeping in view its
responsibility as a public service broadcaster, to make appropriate
recommendations with regard to its organisation structure, legal framework,
systems and all other relevant areas to ensure quality, credibility and
professionalism within the organisation.
Members of the
Committee met the Prasar Bharati Board on two occasions and also sent to them a
draft of the key recommendations. The
Committee is most indebted to the Prasar Bharati Board for their suggestions
and comments.
The Committee meet
a large cross section of working groups from within Doordarshan and All India
Radio. The meetings were of very
considerable help to the Committee. In
addition, the Committee is grateful to the large number of persons who have
provided useful advice, both, as individuals as well as groups. These include
advertisers and advertising agencies, production companies, media specialists
and many others.
However, the
Committee wishes to state that they are solely responsible for the
recommendation made in the report. The
members were conscious of its responsibility in providing advice and direction
to an organisation, Prasar Bharati, which is concerned with development of
media and communication as a public broadcaster within the largest democracy in
the world.
THE MISSION AND OBJECTIVES FOR PRASAR
BHARATI
The Committee would
like to see Prasar Bharati, as the public broadcaster, playing an important and
critical role in determining the direction and thrust of broadcasting in India
by setting standards through programmes that are meaningful, absorbing, diverse
in content, innovative in design and of the highest quality.
However, the role
of Prasar Bharati goes beyond this. The power of the broadcast medium is
acknowledged, especially in areas like agenda setting, information transfer,
experience sharing, motivation and mobilisation. The Committee believe that Prasar Bharati can play a major role
in spreading knowledge and education; in countering superstition and promoting
a modern scientific attitude; in fostering social change and in catalysing
development.
Of course, the
medium must, also, provide entertainment; and, indeed, this is its main
strength. However, care should be taken
to ensure that, for Prasar Bharati, advertising revenue earned by selling
entertainment programming does not become the only yard stick for judging the
performance of this organisation. Alternative indices, related to audience
size and share, programme content, quality and impact are more meaningful and
must be used. Once the vision and framework
of Prasar Bharati are clearly defined, then, within these, revenue maximisation
should be a goal.
The mission of an
organisation defines broadly its purpose to its stakeholders. It helps to set the overall direction and provides
a touchstone in deciding what it should do and, importantly, what it should not
do. They feel that a clearly
articulated mission is of particular importance to Prasar Bharati, in order to
steer the organisation on a course that is in line with the key objectives
underlying its creation.
The mission and
objectives of Prasar Bharati need clear articulation. This is essential so that Prasar Bharati, on one hand, resists
the temptation of the commercial market; and, on the other hand, also resists
the power of political pressures and patronage.
Most important of
all, Prasar Bharati must ensure that it meets its central mandate of providing
its audience with programmes that inform, educate and entertain.
The mission statement that they would commend
for adoption by Prasar Bharati is as follows:
Prasar Bharati will
aim to provide, in the most efficient manner possible, media content of the
highest quality that will empower and enlighten the citizens of India, and
audiences outside the country, through original and relevant programmes which
inform, educate and entertain whilst ensuring a sizeable audience and reach.
While the vision
must necessarily be broad and somewhat general, it is necessary to define, with
greater precision, the role of Prasar Bharti as the public service broadcaster
in India. This is best done through the
enunciation of the key objectives for the organisation.
Key Objectives :
To create content – textual, graphic,
pictures, video and audio – that :
·
Is absorbing,
interesting and enjoyable; and is relevant to the audience
·
Is impartial,
unbiased and presents all sides of a story; respects and gives due weightage to
differing and contrary opinions, beliefs and viewpoints
·
Reflects the
diversity and richness of India’s culture,
·
Develops
specific programmes appropriate for a most important audience : children
·
Addresses the
needs of minority audiences: the disadvantaged, linguistic, cultural, ethnic,
religious and special interest groups,
·
Serves as an
input for education, social change and national development
·
Is of the
highest quality, and sets standards for other broadcasters
To serve as a unique platform that:
·
Creates a
forum for informed debate and discussion on issues of national or regional importance;
particularly those which are agitating people’s minds
·
Provides space
for issues, artists and programmes that private channels are unlikely to
air
·
Serves as a
means for audience feedback and for people-to-people communication
·
Acts as a vital
means for empowering and enlightening people through information, education,
and culture, in an absorbing manner
·
Provides
entertainment and enjoyment to its large and varied audience.
To ensure that
transmission provides the best technical signal quality to every receiver in
India, in the most efficient and cost effective manner. In addition, to carry Indian content to its
relevant audience worldwide through appropriate means.
To create and to
utilise the necessary hardware infrastructure so as to fully exploit the
potential of new media and technologies for the benefit of its present and
potential audience.
Restructure and
fashion itself to emerge as an efficient, world-class Producer and broadcaster
of meaningful, entertaining content.
CMT REPORT
(Corruption, Money Laundering & Terrorism]
The Public Notice information has been collected from various sources
including but not limited to: The Courts, India Prisons Service,
Interpol, etc.
1] INFORMATION ON
DESIGNATED PARTY
No exist designating subject or any of its beneficial owners,
controlling shareholders or senior officers as terrorist or terrorist
organization or whom notice had been received that all financial transactions
involving their assets have been blocked or convicted, found guilty or against
whom a judgement or order had been entered in a proceedings for violating
money-laundering, anti-corruption or bribery or international economic or
anti-terrorism sanction laws or whose assets were seized, blocked, frozen or
ordered forfeited for violation of money laundering or international
anti-terrorism laws.
2] Court Declaration :
No records exist to suggest that subject is
or was the subject of any formal or informal allegations, prosecutions or other
official proceeding for making any prohibited payments or other improper
payments to government officials for engaging in prohibited transactions or
with designated parties.
3] Asset Declaration :
No records exist to suggest that the property or assets of the subject
are derived from criminal conduct or a prohibited transaction.
4] Record on Financial
Crime :
Charges or conviction
registered against subject: None
5] Records on Violation of
Anti-Corruption Laws :
Charges or
investigation registered against subject: None
6] Records on Int’l
Anti-Money Laundering Laws/Standards :
Charges or
investigation registered against subject: None
7] Criminal Records
No
available information exist that suggest that subject or any of its principals
have been formally charged or convicted by a competent governmental authority
for any financial crime or under any formal investigation by a competent
government authority for any violation of anti-corruption laws or international
anti-money laundering laws or standard.
8] Affiliation with
Government :
No record
exists to suggest that any director or indirect owners, controlling
shareholders, director, officer or employee of the company is a government
official or a family member or close business associate of a Government official.
9] Compensation Package :
Our market
survey revealed that the amount of compensation sought by the subject is fair
and reasonable and comparable to compensation paid to others for similar
services.
10] Press Report :
No press reports / filings exists on
the subject.
CORPORATE
GOVERNANCE
MIRA INFORM as part of its Due Diligence do provide comments on
Corporate Governance to identify management and governance. These factors often
have been predictive and in some cases have created vulnerabilities to credit
deterioration.
Our Governance Assessment focuses principally on the interactions
between a company’s management, its Board of Directors, Shareholders and other
financial stakeholders.
CONTRAVENTION
Subject is not known to have contravened any existing local laws,
regulations or policies that prohibit, restrict or otherwise affect the terms
and conditions that could be included in the agreement with the subject.
FOREIGN EXCHANGE
RATES
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Currency |
Unit
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Indian Rupees |
|
US Dollar |
1 |
Rs.39.73 |
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UK Pound |
1 |
Rs.78.96 |
|
Euro |
1 |
Rs.59.60 |
RATING
EXPLANATIONS
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RATING |
STATUS |
PROPOSED CREDIT LINE |
|
|
>86 |
Aaa |
Possesses an extremely sound financial base with the strongest capability
for timely payment of interest and principal sums |
Unlimited |
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71-85 |
Aa |
Possesses adequate working capital. No caution needed for credit
transaction. It has above average (strong) capability for payment of interest
and principal sums |
Large |
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56-70 |
A |
Financial & operational base are regarded healthy. General
unfavourable factors will not cause fatal effect. Satisfactory capability for
payment of interest and principal sums |
Fairly Large |
|
41-55 |
Ba |
Overall operation is considered normal. Capable to meet normal
commitments. |
Satisfactory |
|
26-40 |
B |
Unfavourable & favourable factors carry similar weight in credit
consideration. Capability to overcome financial difficulties seems comparatively
below average. |
Small |
|
11-25 |
Ca |
Adverse factors are apparent. Repayment of interest and principal sums
in default or expected to be in default upon maturity |
Limited with
full security |
|
<10 |
C |
Absolute credit risk exists. Caution needed to be exercised |
Credit not
recommended |
|
NR |
In view of the lack of information, we have no basis upon which to
recommend credit dealings |
No Rating |
|